Industry News

Feature Commentary: TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.

“It’s still the case that every single NFL game will be shown on free, over-the-air broadcast television to the competing teams’ home markets, as it always has been,” Jeff Miller, the league’s EVP of communications for public affairs and policy, said.
In a matter of hours, two networks outmaneuvered their rivals and landed a coveted pair of Biden-Trump prime-time debates.
With all these considerations, analysts are thinking each debate could be a 100 million-plus viewer event.
Broadcast and linear cable TV were not forgotten at the Upfronts this week.

Events Calendar

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]