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Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

iSpot: Strikes Didn’t Impact Ad Reach Across Networks 
Despite twin Hollywood strikes that ground TV and film production to a halt, the top broadcast networks delivered about as much ad reach during the 2022- 23 TV season as they did the prior year, according to measurement firm iSpot.
What Will High Vehicle Prices and Interest Rates Mean for the Auto Finance Market in 2024?
Automotive News asked five auto finance experts to share their thoughts on these challenges and what affordability constraints might mean for the months ahead.
A Hispanic Media Ad Sales Veteran Joins Nexstar/Houston
A media advertising sales professional whose resume includes stints as SVP/GM for Entravision/Orlando and since March 2022 has served as President/GM of two TEGNA stations in Connecticut has been named VP/GM of Nexstar Media Group’s home for The CW in Houston
MLB Pro Partner League Signs Gray TV Broadcast Deal
Select games from a Major League Baseball Partner League that operates in nine states and one Canadian province are coming to over-the-air broadcast TV stations across the Midwest and to three local sports networks recently launched by Gray Television.
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Today

Streaming Revenue Strategies for Local TV

Presented by TVNewsCheck How are station group revenue and digital revenue leaders creating opportunities for advertisers on streaming channels? What are digital agency leaders looking for on these services? Speakers […]

NEXT Women: So, You Want To Be In National Sales?

Speakers:  Denise Galiber, National Advertising Sales Manager, Hearst Television Debbie Presser, Vice President National Sales, Nexstar Media Group Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

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