Industry News

Feature Commentary: TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.

Despite twin Hollywood strikes that ground TV and film production to a halt, the top broadcast networks delivered about as much ad reach during the 2022- 23 TV season as they did the prior year, according to measurement firm iSpot.
Automotive News asked five auto finance experts to share their thoughts on these challenges and what affordability constraints might mean for the months ahead.
A media advertising sales professional whose resume includes stints as SVP/GM for Entravision/Orlando and since March 2022 has served as President/GM of two TEGNA stations in Connecticut has been named VP/GM of Nexstar Media Group’s home for The CW in Houston
Select games from a Major League Baseball Partner League that operates in nine states and one Canadian province are coming to over-the-air broadcast TV stations across the Midwest and to three local sports networks recently launched by Gray Television.

Events Calendar

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

TVB Virtual Forward Sales Conference 2024

All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. Save the date and look forward to more details soon. The Virtual Forward Sales Conference brings […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]