Think of what it would mean to your operation if you had a way (over the lifecycle of the vehicle) to ensure your customers came back frequently to your stores (with your existing appearance products) to take care of dents, dings, stains, tears, paint protection, glass, etc. and you had a highly effective communication and recapture tool to continuously connect with that customer and get them back in your dealership for oil changes, routine maintenance and repairs.
It pairs the program with your existing appearance protection products making it simple and easy… dealers don’t have to make any real changes to their current product offerings other than adding the additional benefit our product offers…
We have several dealers running 35%-40% penetration on appearance protection bundles paired with the product… these same dealers were running 5%-7% prior to pairing our product…
As a side note these same dealers haven’t cannibalized profit or another product in exchange for this increase…
The initial goal would be to double your profit margin on each appearance protection package you sell and to increase your dealerships penetration 15% - 20% and then build from there… This has been successfully done with dealers again and again…
The long term goal would be to give you a competitive advantage over another dealer in your market and help you sell more vehicles by helping you retain more of your customers…