Fast Growing Clarivoy Receives Numerous Press Accolades
Marketing technology firm recently closed funding round, doubles size
Columbus, Ohio (April 2, 2016) – Clarivoy, a marketing technology firm, has recently been featured in publications from Auto News to TechCrunch to regional news outlets highlighting the company’s story, growth and product development, and signaling its tremendous momentum.
The company completed its Series A investment round, totaling $1.37 million. The investment round, led by Rev1 Ventures, will support Clarivoy in expanding its product offerings as well as double its staff.
“This media attention isn’t coming from us, but rather is the result of our team’s relentless efforts in pursuing the ‘why behind the buy,’” CEO Steve White said. “We are fascinated by what makes humans, human consumers – why do they buy, and what moves them to behave the way they do? As marketing technologists, we use data to unlock those human unknowns, and we are just at the tip of the iceberg in terms of momentum” White continued.
Primarily serving the automotive industry, Clarivoy offers sales attribution, advertising analytics, audience enrichment tools, media mix modeling and digital marketing. Some of Clarivoy’s top regional and national clients include Andy Mohr Automotive Group, the largest dealer group in Indiana and Germain Motor Company, the largest dealer group in Central Ohio.
“We are thrilled to see the trajectory that Clarivoy is on,” said Tom Walker, CEO of Rev1 Ventures. “Clarivoy focuses on solving real problems that advertisers face in today’s marketing world.”
Shaun Kniffin, Director of Marketing and Technology for Germain Motor Company testifies to the impact of Clarivoy’s products on the automotive group, “(Clarivoy) has helped us tackle one of the most difficult challenges in the automotive space today. They have been able to help us determine not only which channels perform well, but also which shows and dayparts.”
Clarivoy is the nation’s leading marketing technology firm specializing in unified, unbiased business intelligence, which articulates buyer insights, adapts advertising through accountability, accelerates sales and amplifies results. We leverage customer data so dealers can know their consumers better, do more with their marketing, and generate more sales.
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