It all starts with the Active Shopper Network®
Client Command® offers automotive’s premier Data Platforms. Using the Active Shopper Network®, we monitor the entire internet to pinpoint Active Shoppers® for dealerships and vendors. We then give you access to that data to use for Audiences, Data Enrichment, Market Analytics, and so much more!
It all starts with the Active Shopper Network®
Client Command® offers automotive’s premier Data Platforms. Using the Active Shopper Network®, we monitor the entire internet to pinpoint Active Shoppers® for dealerships and vendors. We then give you access to that data to use for Audiences, Data Enrichment, Market Analytics, and so much more!
Here’s what the Active Shopper Network® can do.
Online:
Using the Active Shopper Network®, we monitor the entire internet across all devices.
We pinpoint who is shopping for a car the moment they enter the market.
We identify what they are shopping for through their vehicle consideration set.
We see how intensely they are shopping for a car which helps determine how to engage the shopper with marketing.
We see their preferences from their online footprint.
Offline:
Using the Active Shopper Network®, we can connect the shopper’s online presence with the person behind the screen. We have a patent on this process.
We connect the Active Shopper® to their PII (personally identifiable information – name, address, email, phone etc.).
We see what car consumers currently own.
We tell you their service history and where they are completing their service.
We show you their demographic data to even further inform your marketing decisions.
You can’t possibly expect me to read all of that! Here’s a quick graphic that explains the above information.
How can YOU use the Active Shopper Network®?
Our Data Platforms:
You can use Active Shopper Network® data in a variety of ways according to your business needs. Create Audiences of Active Shoppers® from inside or outside your DMS. Gain valuable insights into your market to gain an edge of your competition. Clean and enhance your current data with up-to-date data from the Active Shopper Network®.
CLIENTCOMMAND®
BASE
- Access to standardized and cleaned data from the Active Shopper Network®
- Cross-Internet Identity Resolution
- Access to Audience Builder
- 10,000 Audience Builder Records Included
CLIENTCOMMAND®
PRO
- Includes all key features from ClientCommmand® Base
- CRM + DMS Integration
- Consumer Entity Resolution
- Website Monitoring
- Database Daily Active Shopper® Alerts
- 5,000 more Audience Builder records than ClientCommand® Base (15,000 Total)
CLIENTCOMMAND®
ENTERPRISE
- Includes all key features from ClientCommand® Base & Pro
- Key Market Insights Reporting
- Unified Customer Profiles from Your Data
- 5,000 more Audience Builder records than ClientCommand® Pro (20,000 Total)
Audience Builder:
Within Client Command®, we have our industry-leading list creator called Audience Builder. Using the Active Shopper Network®, you can create audiences of Active Shoppers® based on your marketing objectives.
- Target Active Shoppers® who have never been to your store.
- Engage Active Shoppers® who have been on a competitor’s website.
- And so much more!
As long as it’s in the data, you can build an audience to engage. Audience builder also gives you the ability to either have Client Command® engage audiences with our award-winning creative, or use your current vendors or marketing strategies to target your built audiences.
How does the Active Shopper Network® compare?
Using the Active Shopper Network®, we completed a study across numerous customers and vendors which analyzed common marketing audiences to see what percentage of these audiences were actually shopping. The findings speak for themselves.
DMS
Only 3.6% of DMS customers are actually shopping for a vehicle.
3.6%
Interested in learning more about this? Read the full 2024 Audience Case Study.
CRM
Only 3.4% of CRM customers are actually shopping for a vehicle.
3.4%
Interested in learning more about this? Read the full 2024 Audience Case Study.
EQUITY
Only 5.3% of customers in Equity are actually shopping for a vehicle.
5.3%
Interested in learning more about this? Read the full 2024 Audience Case Study.
MAKE/MODEL
Only 2.3% of owners of a specific make/model are actually shopping for a vehicle.
2.3%
Interested in learning more about this? Read the full 2024 Audience Case Study.
New & Pre-Owned Marketing
Identify, target and deploy personalized messages to ALL shoppers searching for vehicles inside and outside your DMS.
New & Pre-Owned Marketing
Michael and Gloria started searching today for a new SUV for their growing family.
Service Marketing
Leverage behavior and location-based data to engage often-overlooked audiences and drive more revenue through your service lane.
Service Marketing
Eric bought a car from your dealership but hasn’t serviced that vehicle with you.
Trade-in Accelerator
Target private resellers with acquisition and valuation messaging to increase engagements and trades.
Trade-in Accelerator
Jessica just listed her gently used car on a 3rd party classified site.
Real-Time Consumer Data
Activate real-time consumer data to drive effective and efficient 1:1 communications throughout the customer journey.
Real-Time Consumer Data
Rebecca was on your competitor’s website yesterday and looked at inventory.
Attribution
Track the full shopper journey – from shopper ID to sale and the touchpoints in-between – with multi-touch attribution.
Attribution
Dan received 8 touchpoints including a Real-Time email and a call from the BDC before stepping foot onto your lot.
Privacy & Compliance
Privacy-first and fully compliant solutions enable you to activate data with confidence.
Privacy & Compliance
We adhere to a strict Data Privacy Program, so you can market with confidence to John who lives in California.
What sets us apart?
Client Command® is FOR dealer success. Hear from our partners at Lakeside Chevrolet: “The advantage that Client Command® gives us is it allows us to stay connected to our customers. This is technology that allows you to reach customers in a way you otherwise could not reach them.”
Still not convinced?
Check out what our customers are saying
Schedule a demo today.
Give us 15 minutes of your time and we will show you how to engage with real shoppers as soon as they enter the market.
See firsthand:
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How many people are actively shopping for a vehicle or looking to schedule service right now
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How to reach them with highly efficient 1:1 marketing
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How to drive more sales in less time with 27:1 ROI
Take a look under your market’s hood.
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Identify the Shopper
We see the person behind the device whether or not they are in your DMS
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Pin-Point the Shopper’s Needs
We know whether the shopper is looking for a new vehicle, a used vehicle, a service repair or a trade-in valuation
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Engage the Shopper in Real-Time
We create personalized marketing based on a shopper’s online behavior and preferences
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Identify the Shopper
We see the person behind the device whether or not they are in your DMS
-
Pin-Point the Shopper’s Needs
We know whether the shopper is looking for a new vehicle, a used vehicle, a service repair or a trade-in valuation
-
Engage the Shopper in Real-Time
We create personalized marketing based on a shopper’s online behavior and preferences
Did we mention it’s Real-time Data?
That’s right! Powering all of our products is Real-Time data. It’s faster and more precise than any other data in automotive (and we can prove it). Whether you are looking to engage consumers who have never been to your dealership, upgrade your marketing efforts, move used inventory quicker or increase service lane revenue – we have you covered with Real-time Data!
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