833 W Jackson Blvd, Suite 200
Chicago,  IL 
United States
  • Booth: 4138C

Helping Dealers Sell to Today’s Digital Consumer

MAXDigital empowers dealerships to manage inventory and increase profits through digital retailing. The MAXDigital suite of products includes MAX Ad®, a content generation and distribution system, MAX for Website®, a value and content creator for dealer websites, and MAX Digital Showroom®, an inventory and pricing tool that builds trust and transparency with customers. For more information, please visit

 Show Specials

  • Schedule and complete a demo at NADA 2018 to be blown away by our latest innovation and receive a $100 gift card!

    Schedule a demo today!

    *Only one $100 Visa gift card per dealership or dealer group, must be scheduled by 3/19/2018

  • Stop by the MAXDigital booth #4138C at NADA to receive a demo and you will be entered to win framed autographed jerseys from Larry Bird, Magic Johnson, and Julius Erving. Schedule a demo by March 19th and your dealership will receive a $100 Visa Gift Card*

    Schedule a demo today!

    *Only one $100 Visa gift card per dealership or dealer group, must be scheduled by 3/19/2018


  • Inventory Management Software (Formerly FirstLook)
    MAXDigital’s Inventory Management Software helps dealerships navigate the demands of a digital market in order to maximize inventory sales and achieve higher gross profits....

  • The MAXDigital platform assists dealers in three key areas: acquisition, appraisal, and pricing.

    By assessing your market’s hottest-selling vehicles and pulling your historical sales data to see your dealership’s best-selling vehicles, MAXDigital makes it easy to acquire new inventory quickly and strategically.

    MAX makes trade-in negotiations smoother with our Cost-to-Market appraisal tool. We gather and analyze vehicle market data, and provide your sales team with instant, thorough results — so you know which vehicles to buy and at what price.

    MAXDigital pricing tools help your sales team avoid making unnecessary discounts by consolidating price point validation from third parties. 

  • MAX Ad
    MAX Ad seamlessly integrates with a dealer’s inventory management system and enables dealers to easily merchandise their new and used car inventory through the creation of consumer relevant ads....

  • MAX Ad will help you effortlessly merchandise your inventory by creating consumer relevant ads, built from information generated by the MAX Content Generation Engine and integrating with your inventory management system.

    Each Ad contains images and an optimal format description of specific vehicle information, including existing packages and equipment. These ads are easy to read, explain pricing, and answer most questions that the typical customer would have about the vehicle.

    Once the ads are created, MAX Ad automatically sends them out, along with images and pricing details, to over 200 third party websites like and Autotrader.

  • MAX Digital Showroom
    Invest in your sales team, empower your customers: MAX Digital Showroom eliminates “showrooming” on the lot and creates an understanding between dealer and customer....

  • The MAX Digital Showroom provides detailed information about every vehicle in your online inventory, making it easy for anyone to be a product expert. Enjoy direct access to specific details about any car in your inventory on your desktop and with our simple mobile app.

    Your sales team will have all the information they need at their fingertips, from inventory pricing to vehicle history. MAX Digital Showroom helps salespeople speak with confidence and credibility, building trust with customers and avoiding unnecessary discounts in attempt to make a sale.

    MAXDigital takes things a step further than just educating your sales team. With MAX Digital Showroom, customers can even access all the details of your inventory with a simple scan via their mobile device.

    The MAX Digital Showroom is compatible across digital devices, including:
    Desktops | Tablets | Android and Apple mobile devices

  • MAX for Website
    Increase customer engagement on your website and convert your online visitors to buyers on your lot with our vehicle value reports....

  • Sell Your Product Online with MAX for Website. Today’s shopper wants transparency and information. MAX for Website gives them this information with an enhanced Vehicle Details Page (VDP) created with the MAX Content Generation Engine. This page includes features, vehicle history reports, and fair price justification, demonstrating the car’s merits and value.

    More than 90% of customers base their decisions on online reviews, so we display DealerRater reviews on every VDP. MAX for Website also offers Trade-In-Value Reporting that integrates seamlessly with all CRMs.

 Additional Info

This company does business in International markets.

Technical issues?  Please email us!

**Please note that this page is for logging into your MyPlanner account only, which allows you to create your NADA Show event itinerary and connect with Show exhibitors.

Looking for answers to registration questions? Visit the NADA Show Attendee Registration page for additional info, or call Experient Customer Service (the NADA Show registration vendor) at 800-465-7110 (International registrants, please call 844-460-4636). You may also email Customer Service at