J&L Marketing, Inc.  

2100 Nelson Miller Pkwy
Louisville,  KY 
United States
  • Booth: 3948C

more traffic. more selling.

J&L Marketing offers digital and direct marketing solutions that help you win. During our 27 years as a company, we’ve increased traffic and sales for over 7,000 dealerships. We’ve accomplished this by providing superior campaign management, marketing strategy and deep data. Today, J&L Marketing has more than 100 employees and representatives throughout the United States and preferred vendor relationships with 17 automotive brands. Let us help you win!


  • Digital Marketing Solutions
    J&L offers Paid Search, Display, Facebook, Gmail, and YouTube digital marketing solutions. These solutions use our industry-defining advanced audience targeting strategy....

  • We can help you win with our Paid Search, Display, Facebook, Gmail, and YouTube digital marketing solutions. Each solution uses our industry-defining advanced audience targeting strategy – so we only deliver the best results.

    Plus, we make sure we understand your market through extensive research – before we spend a dollar of your digital ad budget.

    We’re also among the elite tier of automotive marketing agencies that are a Google Partner. This means we’re able produce even better results for our clients and we have an in-depth product knowledge. Our dedicated Google Account Team will help ensure that your digital campaigns are running a peak performance.

    Ask us about our VIN (vehicle) Specific technology and learn what it can do for you!
  • Easy Car Buy Strategy
    You can double your leads and sell up to 50% more cars. Easy Car Buy is a landing page that motivates people that would not be motivated by average marketing strategies.It gets more people shopping your dealerships inventory than ever before....

  • On Easy Car Buy, vehicle shoppers can browse your inventory with prices that reflect your current rebates, incentives, and discounts.

    They can choose their ideal monthly payment, include their credit tier rating, length of lease they prefer, and more.

    Plus, they can add their trade-in, see how much it’s worth, calculate any equity they might have, and see how it lowers the prices of every vehicle in your inventory.

    This is why shoppers love Easy Car Buy.

    You’ll love Easy Car Buy because it puts the power in your hands through a reporting dashboard that can’t be beat.

    This dashboard gives you a real-time, 360-degree view of shoppers interacting with your online inventory.

    Before you or your staff interact with a lead, you’ll know which vehicles were viewed, how much time was spent on each page, any trade-in/equity the shopper might have, their payment range, credit tier, and more!

    This information is a true game-changer as you seek to convert leads into sales.

  • Private Sale Events
    Our Events are proven to generate volumes of qualified traffic in your showroom that will result in a buying frenzy. These one to two-day events powered by a potent combination of direct mail, email, social media, and more....

  • Since 1991, J&L Marketing has been solving the problem of showroom traffic for dealerships nationwide. We pioneered the concept of themed Private Sale Events powered by highly targeted direct marketing campaigns and have continued to innovate and produce Private Sale Campaigns for our automotive clients.

     We harness deep data and carefully analyze this data to determine exactly who we should target with our marketing. We use our Optimized Marketing Funnel to motivate recipients to respond through the use of advance technology and customized, consistent messaging. We have Promotion Coordinators on-site to make sure each event runs smoothly and efficiently, and we prepare our dealers with a step-by-step guide to maximize the potential of each event.

    Because of this, you’ll see a higher percentage of people who respond, show up, and purchase a vehicle.

  • Private Service Events
    Our Private Service Events are designed to increase customer loyalty by marketing to customers that are at risk of defecting. These events retain customers, increase repair orders, and lead to new car sales....

  • A Private Service Event is your chance to create an event specifically designed to impress inactive, at-risk, current, and conquest customers with your service and expertise.

    You’ll be able to increase their trust as you show them the quality of care and service you’re able to provide for them and their vehicle.

    Vehicle owners who understand that dealerships like yours have more knowledge of their specific vehicle, quicker turnaround times, and competitive prices are less likely to turn to third-party shops and more likely to seek out your mechanics’ profession opinions and detailed service in the future.

    As you draw customers to your dealership, whether it’s their first time or not, you’ll be able to increase your customer database by preventing defection and proactively adding new names and information to your DMS.

    This will allow you to focus on turning those customers into repeat visitors and buyers over time – increasing your customer base time after time.

 Additional Info

This company does business in International markets.

Technical issues?  Please email us!

**Please note that this page is for logging into your MyPlanner account only, which allows you to create your NADA Show event itinerary and connect with Show exhibitors.

Looking for answers to registration questions? Visit the NADA Show Attendee Registration page for additional info, or call Experient Customer Service (the NADA Show registration vendor) at 800-465-7110 (International registrants, please call 844-460-4636). You may also email Customer Service at nada@experient-inc.com.