Naked Lime  

One Reynolds Way
Kettering,  OH 
United States
  • Booth: 3274C

Protect your customers. Get more of theirs.

Naked Lime exists because the builders of powerhouse DMS solutions realized that sales processes don’t matter without customers to serve.

Your lot is no longer your lot. Your website is your lot. More and more of the buying process happens outside the dealership. Naked Lime has known this from the beginning, and we build our marketing solutions to work together, as part of your DMS, to attract more customers and give them an unbeatable experience.

Whether your goal is to increase your sales units or to pay less to sell each one, we have the actionable data and the people with the knowledge to make it happen. 

Naked Lime was born and grew up in the automotive industry. We know that no two dealerships are alike. Our experts work with every dealership to learn your business and create a completely customized marketing strategy, then execute it across every channel.

The consultative approach we use to create cohesive marketing for each dealership is different than anything else in our industry. When included in the Reynolds Retail Management System, your marketing becomes part of your complete sales, service, and customer relationship processes.


  • XtreamService Data-Driven Lead Generation
    Turn service customers into new sales. XtreamService provides profitable sales leads using transactional, demographic, and behavioral data to identify your best prospects. Leads delivered in advance for service appointments or in real-time for walk-ins....

  • XtreamService from Naked Lime provides your dealership with profitable sales offers to in-market customers by:

    • Using DMS* transactions, demographic data, and predictive analytics to identify your customers most likely to buy and present the best offers.
    • Evaluating leads for equity position, transaction type, payment, interest rate, model, and other criteria customized by dealer.
    • Delivering real-time notifications when a qualified sales opportunity enters your service drive.
    • Improving customer retention, CSI, and vehicle gross by bringing customers into the sales funnel sooner.
    • Engaging with customers through personalized email and direct mail.
    • Providing easy, personalized follow-up through CRM connections that store the exact offer provided to the customer.
  • Email and Direct Mail Marketing
    Attract and retain more customers through targeted email, direct mail, and eNewsletters. Our cleansed, appended database and expert marketing specialists help you reach your customers with relevant, timely messages that encourage action....

  • Targeted Marketing from Naked Lime uses your customer data – only better – to build a customized marketing strategy to drive sales, increase service traffic, and capture new business.

    • Create a superior marketing engine using your DMS database with verified and appended household data from other sources, including Polk, USPS, and more.
    • Segment and household your data to send the right message, to the right person, about the right vehicle.
    • Send sales and service emails that are designed for deliverability and tested across platforms.
    • Send direct mail pieces using our industry-exclusive intelligent database to reduce invalid or duplicate addresses, allowing you to send fewer pieces of mail, with better results.
    • Engage customers with eNewsletters that combine original and relevant content with behavioral data on your audience, giving you the unique ability to understand when they are in the buying cycle.
    • Take more sales from your competition by adding conquest campaigns to identify and contact new prospects most likely to buy.
  • Paid Search and Display Advertising
    Show online shoppers you have exactly what they want with precisely targeted paid search and display advertising, social advertising, dynamic search, and programmatic display technology....

  • Digital Advertising earns more qualified leads with compelling search, display, video, animation, and social ads served to people who are actively seeking information.

    • Ensure maximum value with expert budget recommendations based on transactional, behavioral, and demographic data.
    • Pay special attention to consumers who have already shown interest by visiting your dealership's website through remarketing campaigns.
    • Advertise on social media specifically to your existing customers through custom contact lists, or potential prospects through lookalike audiences.
    • Drive specific actions with social lead generation ads that feature customizable forms that pre-populate shopper information and sync the lead directly with your CRM.
    • Use online consumer behavior and search intent data to find new in-market shoppers.
    • Advertise exactly what is on your lot with real-time updated new and used inventory and drive shoppers directly to your Vehicle Detail Pages.
  • OEM Marketing Services
    Make the most of your OEM program money with an approved marketing provider who maintains compliance while providing the strategy and individuality that will promote your dealership brand and help you stand out in a crowded, competitive market....

  • Your marketing should promote what’s important to your dealership, within the parameters of OEM guidelines. Naked Lime offers retail marketing services that meet OEM requirements for co-op reimbursement, with experts to assure compliance.

    Co-op eligible services include digital advertising, social advertising, social media management, email and direct mail marketing, eNewsletters, reputation management, search engine optimization, and equity mining.

    We also provide many OEM-specific versions of our marketing services to meet the requirements of individual programs.

 Additional Info

This company does business in International markets.

Technical issues?  Please email us!

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