Bluebird Auto Rental Systems, LP

200 Mineral Springs Dr
Dover,  NJ 
United States
  • Booth: 433N

The Global Value Leader

Since 1982, Bluebird has been providing robust and feature-rich software for vehicle rentals and service loaners.  Endorsed by the major OEMs, Bluebird interfaces with Dealership Management Systems, including CDK, Reynolds, and Dealertrack, to automatically import customer information then post financial data.  Available either via the web or on-premises, add-on features include credit card processing, mobile apps, and website integration.

Our cost-effective solutions also boast of the best support in the industry.  Training includes live webinars and on-demand videos.

 Press Releases

  • Dover, NJ USA.   Bluebird Auto Rental Systems (BARS) announced that they have secured an official “approved vendor” status with the last of the big three.

    Endorsed by Ford since the 1980’s, Bluebird secured official approval status with General Motors earlier this year.  Fiat Chrysler Automotive (FCA) then began their process to vet Bluebird, culminating with boarding them on MarketCenter, their internal dealership network.

    Bluebird has also been endorsed by both Honda and Volvo for several years.

    LoanerTrack, the Bluebird module specifically geared toward OEMs, helps dealerships manage their Courtesy Transportation Vehicles.

    To provide the best customer service experience, LoanerTrack also integrates with all of the major Dealership Management Systems:

    • CDK Drive (formerly ADP)
    • Auto/Mate
    • Reynolds
    • Dealertrack (Arkona)
    • LightYear (DealerBuilt)

    The latest tool which Bluebird has developed for dealerships is a mobile app, allowing them to quickly open a loaner agreement with an Android tablet or iPad.  Driver details are imported from a DMS or the RentWorks renter table, a repair order number can be entered, and a bill-to assigned.  The signature is then electronically captured on the screen.

    About Bluebird Auto Rental Systems

    Bluebird Auto Rental Systems is a leading provider of software for the vehicle rental and dealership service loaner industry since 1982.  Bluebird’s Auto Rental Application, RentWorks, is used around the world to effectively manage the efficiency and profitability of any size vehicle rental operation.


    Angela Margolit

    Bluebird Auto Rental Systems

    (973) 989-2423


  • LoanerTrack
    Manage your Courtesy Transportation Program vehicles with Bluebird's LoanerTrack! By interfacing with all of the major Dealership Management Systems (including CDK, Reynolds, and Dealertrack), your customers are helped quickly and easily...

  • Officially approved by the major OEMs, Bluebird's LoanerTrack is a Turn-Key software application for managing your Courtesy Transportation Vehicles.  Once you sign up, Bluebird will help you every step of the way:

    • Vehicles are loaded for you
    • Staff is trained via On Demand Videos, Live Webinars, formal classes, or onsite visits
    • Mandated Loaner Agreements are programmed

    Reasons for Rental (Warranty, Service, Recall, Test Drive, etc.) can be entered, along with the Servce Order Number, all on one simple screen.

    Over 100 reports, including those customized for each program, can be automatically generated and sent on a daily basis.

    In addition to interfacing with the Dealership Management Systems, Bluebird also offers:

    • credit card processing,
    • mobile apps, 
    • website interfaces
    • integration with scheduling software

 Additional Info

This company does business in International markets.

Technical issues?  Please email us!

**Please note that this page is for logging into your MyPlanner account only, which allows you to create your NADA Show event itinerary and connect with Show exhibitors.

Looking for answers to registration questions? Visit the NADA Show Attendee Registration page for additional info, or call Experient Customer Service (the NADA Show registration vendor) at 800-465-7110 (International registrants, please call 844-460-4636). You may also email Customer Service at