CK Advertising / DyGen / Ember Social  

1521 Commerce Creek Blvd
Cape Coral,  FL 
United States
239-994-4476
http://www.ckadvertising.com
  • Booth: 7307W


No Bull! | We will pay YOU to listen!

The Original TraDigital Agency®

With every department under one roof, we work collaboratively without the need to outsource any aspect of our traditional deliverables or digital placement with assets including:

  • Account Management
  • Co-Op Management
  • Media Placement
  • Connected TV
  • Audio & Video Production
  • Website Assets
  • Email Marketing
  • Direct Mail  
  • Paid Search
  • Pre-Roll
  • SEO
  • Social Media
  • GM Partner Program

We are your partner for all of your advertising needs. This means we cut through all of the BS & are completely transparent!

IT PAYS TO LISTEN

CK Advertising is cutting through the BS and putting our money where our mouth is!

Get $100* in cash when you sign up for a free DEMO to be given at NADA '19 between 1/25 through 1/27 and we'll give you $100* in CASH that same day! It's that simple! Let our team show you how to save your marketing dollars, get advertising that works and sell more cars with a demo that just takes 30 minustes. Then, we give you $100*.

YOU MUST ACT FAST! | CLICK HERE FOR MORE DETAILS!

Or, send us a message by clicking on the message link through the NADA portal! We are here to support you!

*To qualify, participant must be dealer principal, marketing manager or dealer representative. Only one dealership representative eligible for $100. Cash given upon completion of Demo at NADA 2019. Must be present to receive. Demos must be scheduled and will be performed at NADA ‘19: 1/25 - 1/27. Demos can be scheduled with one of our team members from 12/1 - 1/27 and can be scheduled before or during NADA ‘19. Only demos performed during event will qualify.


 Press Releases

  • Strategic partnership enhances digital capabilities for combined customer base

    Chicago , IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital and new media (audio/video) marketing, to provide the automotive industry with comprehensive solutions for each stage of the customer lifecycle.

    “This is an exciting opportunity. We realized the value we could add to our clients after a successful joint project earlier this year. Given the increasing demand for digital marketing and new media creative solutions, it is no surprise they’ve grown significantly over the past few years. This acquisition truly makes us the marketing authority for all marketing spend within a dealership,” commented Affinitiv COO, Adam Meier.

    Affinitiv offers automotive OEM, dealer groups and individual dealerships a complete view of customers: from market entry to point-of-sale, their first service appointment to major maintenance needs and beyond.

    Caldwell & Kerr Enterprises partner, Paul Caldwell stated, “I’ve always known that our company had the potential to lead the automotive marketing industry, and I could see we needed the right partner to get us there. Affinitiv makes this a certainty with their breadth of client relationships and complementary solutions.”

    Ensuring a true end to end marketing option for dealerships nationwide, the combined company will pair consultative planning with its unique digital, data and omni-channel marketing capabilities. This data-driven and consultative approach ensures that the most effective, accurately targeted omni-channel strategies are implemented, with an acute focus on specific client objectives.

    FOR IMMEDIATE RELEASE

    “Our new amplified capabilities will help our clients extend their digital reach, better connect with new and existing customers, plus enjoy stronger campaign results than ever before,” said Scot Eisenfelder, CEO of Affinitiv. “We’re thrilled to have yet another way to enhance our client’s marketing initiatives.”

    Caldwell & Kerr Enterprises is also pleased to provide its employees with more growth and development opportunities through Affinitiv. Tom Kerr, Caldwell & Kerr Enterprises partner commented, “Joining a service marketing powerhouse like Affinitiv will open many doors for our team members and we are excited to share these opportunities with our talented, dedicated, hard-working staff.”

    About Affinitiv

    Affinitiv is a leading marketing technology company serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv’s Connectiv1 Platform is designed to provide a 360° view of customer, vehicle, dealership and marketing campaign effectiveness all in one place. It makes it easy for auto dealerships to leverage data and target customers with the right message at the right time on the right communication channel.

    Affinitiv enables dealerships to produce, manage, measure and optimize omni-channel communications to drive brand loyalty and increase revenue. Affinitiv’s digital and analytic capabilities support a consistent customer experience through the entire ownership lifecycle. Affinitiv was formed in 2016 and is headquartered in Chicago, IL.

    About Caldwell & Kerr Enterprises, an Affinitiv Company

    Caldwell & Kerr Enterprises is the automotive retail industry’s leading provider of traditional and digital marketing. The company was launched in 2017 to unify the power and resources of CK Advertising, Ember Social and DyGen Digital. Today, Caldwell & Kerr Enterprises is one of the nation’s largest full-service automotive retail marketing companies. Current dealership clients represent the vast
    majority of vehicle manufacturers, including some of the largest publicly traded dealer groups and numerous Automotive News Top 125 Dealer Groups. In 2018, the agency formed a strategic partnership with Affinitiv to become the automotive industry’s one-stop-shop for comprehensive marketing throughout the customer lifecycle.


 Products

  • Digital Marketing
    Affinitiv Digital, powered by DyGen, offers a wide-range of solutions that extend your marketing reach among new, non-traditional markets. We’re here to help you build a custom-fit strategy to sell more cars and increase revenue!...

  • SOCIAL

    • Expand your reach plus target users with a variety of geographic, demographic & behavioral targeting methods
    • Match consumer demographics & behaviors with specific vehicle offers & incentives
    • Re-engage users who have interacted with inventory on your site with dynamically generated inventory feed ads
    • Integrate dealer sales data & match it with profiles that have engaged with social media ads

    SEO DIGITAL PRODUCTION

    • Increase organic search result rankings for the most valuable keywords consumers use to find your website
    • Regularly add valuable and content rich landing pages to your website to increase user engagement
    • Ensure sites have the proper tags & metadata to achieve the highest possible organic rankings

    VIDEO & DIGITAL PRE-ROLL

    • Reach customizable audiences through location & demographic based targeting
    • Match consumer demographics to specific vehicle models to create high engagement
    • Re-engage in-market users with content that matches their previous search history & video view habits

    DIGITAL DISPLAY & PAID SEARCH

    • Drive qualified, in-market consumers to your website through high & low funnel search term targeting
    • Use previous sales data to geo-target locations where consumers are most likely to convert
    • Gather clear data on what pieces of inventory or fixed op services people are searching for & engaging with
    • Re-target users who have visited with even more compelling reasons to buy
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