“Our new amplified capabilities will help our clients extend their digital reach, better connect with new and existing customers, plus enjoy stronger campaign results than ever before,” said Scot Eisenfelder, CEO of Affinitiv. “We’re thrilled to have yet another way to enhance our client’s marketing initiatives.”
Caldwell & Kerr Enterprises is also pleased to provide its employees with more growth and development opportunities through Affinitiv. Tom Kerr, Caldwell & Kerr Enterprises partner commented, “Joining a service marketing powerhouse like Affinitiv will open many doors for our team members and we are excited to share these opportunities with our talented, dedicated, hard-working staff.”
Affinitiv is a leading marketing technology company serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv’s Connectiv1 Platform is designed to provide a 360° view of customer, vehicle, dealership and marketing campaign effectiveness all in one place. It makes it easy for auto dealerships to leverage data and target customers with the right message at the right time on the right communication channel.
Affinitiv enables dealerships to produce, manage, measure and optimize omni-channel communications to drive brand loyalty and increase revenue. Affinitiv’s digital and analytic capabilities support a consistent customer experience through the entire ownership lifecycle. Affinitiv was formed in 2016 and is headquartered in Chicago, IL.
About Caldwell & Kerr Enterprises, an Affinitiv Company
Caldwell & Kerr Enterprises is the automotive retail industry’s leading provider of traditional and digital marketing. The company was launched in 2017 to unify the power and resources of CK Advertising, Ember Social and DyGen Digital. Today, Caldwell & Kerr Enterprises is one of the nation’s largest full-service automotive retail marketing companies. Current dealership clients represent the vast
majority of vehicle manufacturers, including some of the largest publicly traded dealer groups and numerous Automotive News Top 125 Dealer Groups. In 2018, the agency formed a strategic partnership with Affinitiv to become the automotive industry’s one-stop-shop for comprehensive marketing throughout the customer lifecycle.