HomeNet Automotive

224 Valley Creek Blvd
Ste 400
Exton,  PA 
United States
610-738-3313
877-738-3313
https://www.homenetauto.com/
  • Booth: 1612S


Simple, superior merchandising solutions.

HomeNet Automotive, the leading retail automotive authority for online vehicle merchandising insights and services, is launching SnapLot 360 at NADA 2019. SnapLot 360 allows an immersive, three-dimensional view of vehicle exteriors and interiors to drive higher engagement with online buyers. HomeNet’s solutions help dealers efficiently showcase new and used vehicle inventory in the content-rich manner today’s buyers expect to maximize inventory visibility, sales and profitability. Headquartered near Philadelphia, PA, HomeNet Automotive is a Cox Automotive Brand.


 Press Releases

  • EXTON, Pa., Jan. 10, 2019HomeNet Automotive, a leading inventory merchandising provider, announced the launch of SnapLot 360, a 360 degree capture solution that drives increased visibility to dealers' online sales platforms through an iOS and Android compatible application.

    SnapLot 360 technology provides dealers the ability to manage the following through the app:

    • Exterior 360 Capture: Walk around the vehicle and capture a high-resolution exterior 360 degrees photo in seconds using image stabilization to drive efficiency and optimal viewing by car shoppers.
    • Interior 360 Capture: Leverage SnapLot 360 to capture a compelling interior 360 degree panoramic to fully immerse car shoppers in the experience.
    • Hot Spot Tagging: Tag specific features as hot spots that will call out to online car shoppers, driving engagement and a deeper understanding about the vehicle.
    • 360 Syndication: Syndicate interior and exterior 360 degrees photos to the top website and listings providers in the industry, including Dealer.com and Autotrader.

    "SnapLot 360 is an evolution of the digital showroom, delivering a three-dimensional view of a vehicle's interior and exterior that separates dealers from the competition, while empowering customers to explore dealership inventory from any device. A more immersive experience than traditional video, SnapLot 360 provides a higher level of engagement and transparency that customers need to make more informed—and faster—buying decisions," said John Hensman, Vice President, General Manager of HomeNet Automotive. "This new technology furthers our proven philosophy that transparency builds trust, which results in more sales for dealers."

    Vehicle merchandising that included photos and videos were the first stops in differentiating dealerships online. As the industry has evolved, technology advanced, and shoppers continue to become savvier, customers demand a more dynamic online shopping experience. Market research indicates that a personalized online shopping experience can help dealerships drive sales and increase margin.

    According to a HomeNet research study, 83% of dealers believe they can increase turn if they improve online merchandising, but only 10% thought their online presence was highly differentiated. These insights are supported by a Cox Automotive report, Working Deals in a Digital World, which identifies "dealers who infuse a customer-centric approach to their sales process, allows them to protect margins, improve workflow and increase customer satisfaction."

    "Customers have become more educated; they know their options and how to find the inventory they're interested in. We also know that they seek out a heightened online user experience that's personalized and easy to engage with," continued Hensman. "With SnapLot 360, dealers can serve their customer dynamic content with ease."

    HomeNet launched a pilot program with customers to test the SnapLot 360 technology and the initial results have exceeded expectations.

    "We're a dealership group that wants to stay ahead of the curve and SnapLot 360 helped us differentiate ourselves online from the start. It's easy to use and adds a lot of value to our online listings. If you have a product that improves the customer experience while making you more efficient, it's a win/win for the dealership. The bottom line is we're selling more cars since we've started using SnapLot 360," said David Simches, Used Car Group Director, Crown Auto Group.

    To see SnapLot 360 inaction, visit: https://www.homenetauto.com/products/snaplot-360.asp.  

    About HomeNet

    HomeNet Automotive is the leading retail automotive authority for online vehicle merchandising insights and services to help dealers and partners maximize inventory visibility and profitability. Founded in 1999, HomeNet's suite of efficient, simple-to-use products import and syndicate inventory data, photos, and other content for more than 19,000 dealership rooftops across the U.S. and Canada, to more than 2,100 online destinations every day. Our vehicle merchandising solutions include comprehensive data and photos – mapped from multiple sources – to efficiently showcase inventory with rich, engaging content that today's vehicle buyers expect. Headquartered near Philadelphia, Pennsylvania, HomeNet Automotive is a Cox Automotive Brand.

    About Cox Automotive

    Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®,are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.com

  • EXTON, Pa., July 31, 2018 - HomeNet Automotive announces the launch of a rebranding campaign to help dealers and partners take their online vehicle merchandising efforts to the next level.

    "It's becoming increasingly important for dealers to showcase their online vehicle listings in the content-rich manner today's customers expect, and in the places where they shop," says John Hensman, VP, General Manager of HomeNet. "This means dealers need to take their online merchandising to the next level—with highly impactful and visible listings that include compelling photos, comments, pricing, and new technology like videos and 360-degree photos. That's where HomeNet comes in."

    HomeNet's merchandising platform connects dealerships and industry-partners across North America, processing 7.8 million unique vehicles per day. This widespread reach gives HomeNet the unique ability to increase visibility and enhance inventory merchandising needs of dealers, digital marketing companies, OEMS and lot service providers.

    "HomeNet has quietly become the retail automotive industry's primary pipeline for getting vehicles listed online efficiently and merchandised the way today's customers expect," says Randy Kobat, senior vice president for vAuto and HomeNet. "In today's margin-compressed market, it's imperative for dealers to turn inventory quickly to maximize profitability. HomeNet's merchandising services use smart automation to help dealers get their inventory in front of the market faster, with less manual effort."

    With the rebranding campaign, dealers can expect to see HomeNet taking a more prominent role in providing services that help them achieve their dealership objectives.

    "We attribute much of our success to our online presence, which has grown over the last several years," says Jason Walter, Executive Manager of Ross Downing Chevrolet Buick GMC Cadillac, "From the basics of backend merchandising to the actual look and feel of the front-end, HomeNet makes it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience."

    About HomeNet

    HomeNet Automotive is the leading retail automotive authority for online vehicle merchandising insights and services to help dealers and partners maximize inventory visibility and profitability. Founded in 1999, HomeNet's suite of efficient, simple-to-use products import and syndicate inventory data, photos, and other content for more than 19,000 dealership rooftops across the U.S. and Canada, to more than 2,100 online destinations every day. Our vehicle merchandising solutions include comprehensive data and photos – mapped from multiple sources – to efficiently showcase inventory with rich, engaging content that today's vehicle buyers expect. Headquartered near Philadelphia, Pennsylvania, HomeNet Automotive is a Cox Automotive Brand.


 Additional Info

This company does business in International markets.
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