MAXDigital

833 W Jackson Blvd
#200
Chicago,  IL 
United States
888-841-0884
888-841-0884
https://maxdigital.com/
  • Booth: 1213S


Helping Dealers Sell to Today’s Digital Consumer

MAXDigital empowers dealerships to manage inventory and increase profits through digital retailing. The MAXDigital suite of products includes MAX Ad®, a content generation and distribution system, MAX for Website®, a value and content creator for dealer websites, MAX Digital Showroom®, an inventory and pricing tool that builds trust and transparency with customers, and MAX Path to Purchase™, an innovative software that removes hassle for customers and provides a streamlined car shopping process. For more information, please visit MAXDigital.com.


 Show Specials

  • (Jan 21, 2019)

    We’ll formally introducing our new product, Path to Purchase Appraisal and offering special show pricing – a tool that we’ve been piloting with dealers. It’s already making a big impact. We will show you how our tools help you make money on every car. But, don’t take our word for it…

    “We’ve seen a 20% increase in front end gross profit” -Tulley BMW

    “We’ve captured an additional $50k in 2 months.” -COO, Fremont Automotive

    “Trade-ins are the new frontier in gross profit.” -GM, Price LeBlanc Toyota

    Schedule a demo at NADA Show and see how this tool can help you boost your gross profit.


 Press Releases

  • MAXDigital Expands with New Talent, Practice Areas, & Appraisal Software Tool

    Company grows team by 20 percent to better serve dealers

    CHICAGO — January 24, 2019  — MAXDigital, a premium end-to-end software provider for automotive dealers, is proud to announce its growth with a 20 percent increase in its employee base, new practice areas, and Path to Purchase software.

    MAXDigital has added experienced talent across a diverse set of disciplines including Performance Management, Field Operations, Product Designers, Engineers, and Data Specialists.

    The company moved away from having separate Account Executives and Sales Managers towards a District Performance Management model which allows for more personalized service for dealers.

    “We listened to our dealers, analyzed our business and decided to cut the number of dealers per employee by more than in half,” said MAXDigital Executive Vice President Mike Cavanaugh. “We wanted less points of contact for the dealer and more personal ownership of the dealer’s success with each employee.”

    As new Executive Vice President, Cavanaugh is overseeing all field operations. Cavanaugh joined MAXDigital as Head of Strategic Partnerships in April 2018 after serving as Chief Operating Officer at CARite.

    The company has also added nearly a dozen new staff to support product innovation and new software development.

    “We’re designing apps for dealers that provide customers the experience they want during the car buying process, whether they’re at home or in the showroom,” said Ryan Walker, VP of Product and Engineering. “We’re continuing to staff up as we move forward, bringing on more people to keep up with demand and to continue improving our data and services.”

    MAXDigital also expanded its Strategic Accounts team which focuses on large dealer groups. This greatly increases the support large dealer groups will receive and the company’s overall enterprise capability.

    “Not only do we want to be known for having great technology that helps dealers make more gross profit, we want to be known for having the best service in the industry,” said Cavanaugh. “We want to truly be viewed as a partner that is vested in dealers’ long term success and growth. This new model helps us ensure every dealer we do business with feels this way.”

    The company’s latest software offering, Path to Purchase, is an expansion into the trade-in process. It makes the appraisal process more collaborative in-store allowing dealers to acquire better inventory with a better margin, while improving CSI. MAXDigital piloted Path to Purchase at dealerships across the country throughout 2018. After months of testing, gathering feedback and making enhancements, the tool is being introduced to the masses at the 2019 NADA show in San Francisco, CA.

    “Trade-ins are the new frontier in gross profit and MAX Path to Purchase helps us capture that additional gross that we were not capturing before,” said Johnny DeArmond, GM, Price LeBlanc Toyota. “It helps us speed up the sales process from beginning to end. Since the customer is part of the trade-in process they understand we are being transparent, which lessens the amount of negotiation.”

    For more information visit www.maxdigital.com.

    About MAXDigital

    MAXDigital provides cloud-based software and mobile applications to the automotive industry. As the industry’s premium end-to-end software solution for automotive dealers, MAXDigital empowers thousands of dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing. Founded in 2011, the MAXDigital suite of products includes FirstLook, an inventory management platform, MAX Ad®, a best-in-class content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, MAX Digital Showroom®, a real-time sales tool for desktop and mobile that builds trust and transparency with customers, and MAX Path to Purchase™, an innovative software that removes hassle for customers and provides a streamlined car shopping process. For more information visit MAXDigital.com.

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  • Dealer Research Uncovers Missing Profit Opportunities With Trade-ins, Pre-owned Vehicles

    Survey findings highlight need for dealers to modify focus to maximize profits

    CHICAGO — January 25, 2019 — MAXDigital, a premium end-to-end software provider for automotive dealers, released its third annual dealer research study on the subject of profitability and sales processes. In conjunction with Erickson Research, MAXDigital surveyed more than 430 dealers across the United States in late 2018.

    Key findings from the research include:
    • New car profits are shrinking. 60% of dealers in the study reported new car profits were down the past 2 years, by an average of $170 per vehicle.  
    • Used cars are more profitable. Dealers reported higher profits on used vehicles compared to new. This is consistent with current National Auto Dealer Association  (NADA) trends.
    • Used car vs. new car median profit: $1,500 – $1,999 compared to $500 – $999, respectively.
    • Trade-ins are currently an untapped profit source. Just 15% of dealers said the trade-in was a top profit source. And less than half of dealers are under allowing on the trade-in, with an average of just $250 per vehicle.
    • Dealers are discounting their profits away. 65% of dealers said they negotiate more than $500 off the listed vehicle price. This is up 9% from MAXDigital’s 2017 study.
    • Dealers are ready for sales process change. 45% of dealers said they are looking to change their sales process, with the majority wanting to adopt a consultative approach. Integrating technology was also a major priority.
    • Sales training will help profits. Dealers said regular training for sales staff was the biggest opportunity to increase profitability. 7 in 10 dealers said their salespeople have told them they don’t have enough training or information.
    “It’s tougher than ever to capture gross profits in today’s market, but this study shows that profits can be made by looking in the right places: Trade-ins and Pre-owned,” said MAXDigital’s Executive Vice President Mike Cavanaugh. “To capture more gross, dealers need to treat trade-ins with the same level of importance as the front- and back-end, and make preowned a priority.”
    More than 430 U.S. dealers completed the survey online in November 2018. Respondents included General Managers, Dealer Principals, Used Car Managers, Owners, and Internet Managers.

    Access the full report findings, including an infographic, here: www.maxdigital.com/profitresearch.

    About MAXDigital

    MAXDigital provides cloud-based software and mobile applications to the automotive industry. As the industry’s premium end-to-end software solution for automotive dealers, MAXDigital empowers thousands of dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing.

    Founded in 2011, the MAXDigital suite of products includes FirstLook, an inventory management platform, MAX Ad®, a best-in-class content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, MAX Digital Showroom®, a real-time sales tool for desktop and mobile that builds trust and transparency with customers, and MAX Path to Purchase™, an innovative software that removes hassle for customers and provides a streamlined car shopping process.

    For more information visit MAXDigital.com.

    Media Contact

    Amanda Pollard

    apollard@tellyourstoryinc.com

    312-914-4417


 Additional Info

This company does business in International markets.
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