NADA Social Connection Zone
This interactive booth, hosted by NADA, features daily social media learning sessions, interactive discussions and rapid charging stations. With one-on-one access to experts, this space is designed for attendees to get all of their digital marketing questions answered.
Learning Session Schedule:
Staying on Course with Social Media
Is your marketing strategy on track or should you be trading it in for a newer model? Are you wondering what’s new in social media and what your dealership should be focused? Learn the latest trends highlights in digital marketing and which platforms, services and social strategies are most relevant to the auto industry.
Friday, January 25, 9am
Saturday, January 26, 10am
Sunday, January 27, 11am
What the Heck is Block Chain and Does it Matter for Auto Dealers?
Have you heard the term Block Chain, but still have no idea what it means? Don’t worry, you are not alone. This session will give an overview of the new technology and how Block Chain is being integrated into social media platforms and how it will be used to improve online security.
Friday, January 25, noon
Saturday, January 26, noon
You Sold a Car. Now What? Tips for Post-Sale Communications
Communicating with a customer doesn’t stop once they drive off of the lot. In fact, it’s just the beginning. Learn the best methods of staying in contact with customers after the sale and how to best blend digital and real touch points for success.
Friday, January 27, 1pm