Reynolds and Reynolds

One Reynolds Way
Kettering,  OH 
United States
  • Booth: 435S

What If Your DMS Wasn't Just a DMS?

Transform Your Dealership at NADA.

The stakes have never been higher. It's time to take your success to the next level. Streamline your dealership's performance and create new, more profitable ways of doing things with a single system. It's more than a DMS, more than a CRM, more than an F&I tool.

It's one platform. One source of data. Built as one to work as one. Because your DMS isn't just a DMS. It's a Retail Management System.

Reynolds' exclusive Retail Management System will help you keep your customers happy, while making sure you are still profitable by improving efficiencies, engagement, and effectiveness using one system. 

With a single system, you can:

  • Contract and fund a digital deal from credit application to the office with one set of data.
  • See customer-specific communication history and website activity with every inbound phone call.
  • Recommend and dispatch service work digitally and automatically follow up on declined services. 
  • Analyze dealership-wide information with forensic accounting methods to uncover theft.

Be efficient; work smart and work fast. Customers do not have time to waste and neither do you.

Engage your customers; pay attention to your customers and they will pay attention to you.

Be effective; do things well and then better.

The automotive industry is changing, are you ready?


See Reynolds Retail Management System Results


  • Advanced Service
    Maximize every opportunity by managing upsells, promote employee communication, equip advisors with sales tools, and measure results. Create a closed loop between technicians and advisors to make recommendations matter. For mobile and desktop....

  • Do service advisors recommend everything your technicians find on inspections? It is easy to ignore report cards and the upsells associated with them. Advanced Service forces the service department to procedurally do the right thing, and helps management measure the entire process. After a customer arrives for service and the advisor has performed the initial walk around inspection, jobs are electronically dispatched to technicians based on skill level and availability. In service bays, technicians have the ability to take pictures with Service Snap, a feature built into Advanced Service allowing repair images to be linked to the RO for more transparency and faster customer approval. When technician recommendations (potential upsells) are added to the report card, they instantly receive to-the-penny pricing from Service Price Guides, and are added to the RO as pending services for the advisor to sell. The customer can then be presented with a full Vehicle Condition Report, including the multipoint inspection and any repair opportunities noted by the technician.

    With eApproval, customers can receive details about recommended services electronically so they may approve the work directly from a mobile device. If the customer does not want to perform the services, the jobs can be flagged as "recommended not done" or "done elsewhere". If the work is approved, all parties are instantly notified, and the information is recorded in the system. This allows for follow-up activities to be performed, and for the dealership to maintain an accurate service history for the entire customer lifecycle.

    Advanced Service also comes with quarterly coaching and ongoing support to ensure proper utilization to drive results. Available for mobile and desktop.

  • DigiSales™
    Better manage the car deal from hello. This mobile application for Contact Management provides salespeople with skill-based coaching to improve the sales process and give customers a better buying experience....

  • Does every prospect on your lot go through the entire sales process? Discover where your salespeople need extra training and support with DigiSales. Track the progress of every prospect in your dealership with the DigiManager desktop application. A built-in license scanner makes collecting customer data simple, and a location-focused up system makes it easy for salespeople to take customers as soon as they arrive. Salespeople can manage their prospects from anywhere with the application, designed specifically for smartphone usage. On-the-go tools allow them to complete their daily tasks and prepare for their next customer from anywhere in the dealership.   Available for both Apple and Android devices.
  • Suspicious Activity Monitoring
    Protect your dealership from theft and embezzlement with a system that constantly analyzes your daily operations for unethical business activities....

  • Almost 40% of dealerships experience employee theft and 88% never get their money back. How can you be sure even your most trusted employees aren’t at fault? You can’t be everywhere all the time.

    Our solution is a system-wide software that uses advanced analytics and forensic accounting methods to monitor and analyze dealership operations for suspicious and potentially unethical business practices. Receive daily updates on your dashboard and detailed reporting delivered monthly so you’re always up to speed. A toolbar banner, displaying on every ERA-IGNITE screen, notifies employees their actions in the system are being monitored, helping to reduce the risk of theft. 

  • The docuPAD® system
    Enhance your customers’ F&I experience and increase aftermarket sales with an interactive menu selling and document signing system that is consistent, compliant, and holds employees accountable. Delivering an average of $225 PVR lift on new vehicles....

  • The docuPAD® system is an interactive F&I menu-selling and document processing system that allows dealers to electronically record the deal process from start to finish driving compliance. This flat screen display lays atop the business manager's existing desk. Styluses allow both the F&I manager and customer to easily sign forms, select aftermarket products, and interact throughout the entire process. Each choice made by the customer automatically recalculates the payments instantly and accurately. The docuPAD system tracks the amount of time spent on each screen to ensure each F&I manager does a thorough job of presenting products and disclosing information. Every movement made by the stylus is time-stamped and screenshots are digitally captured. It also alerts users to missing signatures and initials throughout the electronic forms. A set of copies is printed and put into a professional deal jacket for the customer to take home. Users can also scan miscellaneous documents to be stored with the deal.

 Additional Info

This company does business in International markets.
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