| || |
Peter “webdoc” Martin
(954) 205-7716 cell
Testimonial Builder introduces Targeted Market Domination Program to help dealers expand positive market exposure
Videos showcasing consumer testimonials of experiences are increasingly important to online shoppers.
Baltimore, MD (January 22, 2019) — This week at NADA in San Francisco, Testimonial Builder will officially launch the Market Domination Program that combines positive customer video testimonials with local targeted email marketing to expand the reach and effectiveness of positive comments from happy sales and service customers. Today more than 59% of consumers use video during their shopping and research process when buying a vehicle. More than ever, a dealership’s online reputation has become a critical factor in the consumer’s selection process.
Testimonial Builder makes it easy and simple for a salesperson to film and upload a video testimonial. This latest innovation is a program that incorporates a mobile phone app to allow dealership sales teams to take video testimonials of happy customers at the time of delivery and share them online with ease.
The Market Domination program was created to amplify the power of those positive testimonials by marrying them with comprehensive, local email marketing. One of the most popular activities on a smartphone is watching videos, and with the Testimonial Builder program consumers can watch testimonials on their phone and also immediately share the videos.
One of the key factors on building exposure is video views. The Market Domination program is designed to increase the number of views, which when combined with proper tagging and scripting of the videos will increase their SEO value.
In today’s digital world the idea of “build it and they will come” no longer works. With millions of videos being uploaded to YouTube each day, it’s extremely unlikely that a consumer would randomly discover any given video. This innovative program will take the top 5 monthly video testimonials for each dealer and place them in the hands of 100,000 local prospects via a video email, helping to build the brand and improve the reputation of the dealership. As the exposure grows so will the number of views of the videos, and that will have a positive effect on the SEO value of the videos.
The Testimonial Builder mobile app uploads videos in real-time and emails each video directly to the customer so they can share it. One of the advantages of Testimonial Builder version 2.0 is that by sending the video to the consumer directly they can upload it to their Facebook timeline. Facebook has made it very difficult for businesses to reach consumers organically, but with Testimonial Builder the customer shares the dealer’s great reputation.
Purchasing a new vehicle is the second-largest purchase a consumer will make, and they want to share the excitement with their friends. The average Facebook user has over 350 friends, and the app makes it easy for them to post to Facebook and other social networks. In addition, they can also email or text the video link to their friends. Each time a salesperson or customer shares the video testimonial, they are reaching a large, trusted, local audience.
Automotive dealerships have a bad reputation for making the car buying process stressful. 90% of consumers admit their buying decisions are influenced by the dealerships’ online reputation. According to a recent study, 93% of consumers find video helpful while comparison shopping. Testimonial Builder provides consumers with two of the most requested tools during the buying process.
To learn more about the program and its various packages, visit www.testimonialbuilder.com.
About Testimonial Builder, Inc.
Headquartered in Timonium, MD, Testimonial Builder assists businesses in digital marketing sectors, including online reputation, video syndication, social media, consulting, training and customer satisfaction. Testimonial Builder enables a user to record a customer testimonial at time of sale, when they are most excited, and then promote the online video testimonial automatically. Acquire new customers with video testimonials, showcase video testimonials on social channels, website, and link to the testimonials in any email or online marketing. Users can also incorporate testimonials into print media through the use of QR Codes. This integrated and automated program boosts your business’s online reputation, improving SEO, and providing an interactive social media experience for customers resulting in increased sales.
No advertising or other promotional use may be made of the information in this release without the express prior written consent of Testimonial Builder, Inc.