automotiveMastermind Inc.

1 Park Ave
14th Floor
New York,  NY 
United States
732-322-6038
http://www.automotivemastermind.com
  • Booth: 835S

automotiveMastermind (Mastermind), is the leading provider of predictive analytics and marketing automation solutions working with automotive dealerships and manufacturers (OEMs). We offer an integrated suite of software and services featuring award-winning behavior prediction technology, comprehensive reporting and analytics, and personalized one-on-one marketing campaigns. 

For more information, please visit www.automotivemastermind.com or call (800) 801-0018


 Show Specials


 Press Releases

  • Media Contact:

    Ann Marie Fortunate

    +1 586-214-1731

    fortunate@franco.com

    FOR IMMEDIATE RELEASE

    automotiveMastermind announces Market EyeQ to

    Help Dealers Expand Their Customer Base to Increase Sales

    Sales platform empowers the way dealers view and sell to their entire market

    SAN FRANCISCO (Jan. 26, 2019) – automotiveMastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, today announced its Market EyeQ sales platform, another evolution in the company’s mission to transform the automotive retail experience. The announcement was made during the National Automobile Dealers Association Show (NADA) 2019 taking place from Jan. 25 to Jan. 27 at the Moscone Center in San Francisco.

    “Market EyeQ is the core sales platform dealers need to compete in today’s flattening market,” said Johannes Gnauck, founder and co-CEO of Mastermind. “Historically, dealers have segmented customers into three categories: retention, service and conquest. We’re empowering dealers to view their full prospective buyer market more holistically, no matter if that customer comes from their retention, service, or conquest portfolio. The Market EyeQ sales platform is backed by real-time proprietary data and helps identify, communicate with and close more customers.”

    With key partnerships, Market EyeQ is the first tool of its kind to provide access to all prospective buyers for a dealer in one single sales platform. Mastermind has access to proprietary household demographic data from IHS Markit and key vehicle history details through the Carfax Snapshot tool to give dealers an exclusive 360-degree market view. Further, the TransUnion partnership uncovers potential sales opportunities with customers who have not previously bought from a dealership. These partnerships, coupled with their current Dealer Management System (DMS), allow dealers a holistic view of their local market by enriching the data they have on-hand and supplying them with data for prospects unknown to them.

    “When we started this company, we set out to improve the car-buying experience for buyers and sellers,” said Marco Schnabl, founder and co-CEO of Mastermind. “We started Mastermind by solving dealer’s challenges that we knew of as former car salesmen. As the industry evolved from equity mining to data mining solutions, none of these categories ever fully encompassed everything Mastermind could do for dealers, and that remains true today. Market EyeQ is the first sales platform that provides a holistic view of a dealer’s local market and allows them to sell in a more effective way, increasing sales as a result.”

    The organization is a winner of a 2019 Driving Sales Dealer Satisfaction Award in the Owner Marketing Category. More information is available here.

    About automotiveMastermind

    Founded in 2012, automotiveMastermind, a business unit of IHS Markit (Nasdaq: INFO), is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Market EyeQ by Mastermind is a single sales platform that identifies, communicates with, and closes every buyer in a local market. Mastermind is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

    ###

  • Media Contact:

    automotiveMastermind

    Megan Bonelli

    +1 248-330-9807

    bonelli@franco.com

    TransUnion

    Dave Blumberg

    +1 312-985-3059

    david.blumberg@transunion.com

    FOR IMMEDIATE RELEASE

    automotiveMastermind and TransUnion Partner to

    Help Dealers Build Sales with Service Drive Customers

    Partnership allows dealers to deliver prescreen offers to qualified service customers

    SAN FRANCISCO (Jan. 24, 2019) – automotiveMastermind and TransUnion today announced a partnership to help dealers identify highly qualified customers coming to the dealership for service.

    Dealerships with access to the automotiveMastermind (Mastermind) solution now have the ability to deliver prescreen offers to consumers through serviceMastermind, a streamlined service that allows dealers to know when qualified customers come through the service drive, enabling them to begin new sales outreach. Customer data is obtained from TransUnion in connection with the prescreen and gives dealers invaluable insight about those customers.

    TransUnion’s backing of the solution allows dealers to pull real-time credit-based information that can be used to better understand consumers browsing the dealership showroom or customers having their vehicle serviced. As an integrated part of Mastermind’s solution for dealerships, this quick and easy assessment of a customer's creditworthiness enables dealers to deliver the right offer, to the right customer, at the right time.  

    “The combined power of our partnership with TransUnion, and IHS Markit data, gives dealers greater visibility on who is servicing at their dealership, including contract, loyalty and garage indicators, allowing them to market to service customers with the right message,” said Johannes Gnauck, CEO and co-founder of Mastermind. “We want to provide dealers with the most compelling, market-relevant data possible to strengthen the customer experience and, ultimately, customer relationships.”

    “This solution will enable dealers to make smarter decisions and tailor their offers to the needs and preferences of their customers,” said Brian Landau, senior vice president and automotive business leader at TransUnion. “Through the partnership, dealers will have the right tools to grow their prescreen functionality and build demand, while equipping their customers with a more seamless car shopping experience.”

    serviceMastermind will be available to all eligible Mastermind dealer partners in the first quarter of 2019. The solution has been tested by a few key dealer partners who have seen strong results: initial tests show between 65 – 80 percent of customers were activated into the sales workflow, and 27 – 52 percent of those converted customers bought a vehicle through that dealer.

    About automotiveMastermind

    Founded in 2012, automotiveMastermind, a business unit of IHS Markit (Nasdaq: INFO), is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Market EyeQ by Mastermind is the single sales platform to identify, communicate with, and close every buyer in a local market. Mastermind is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

    About TransUnion

    Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.

    We call this Information for Good.SM 

    http://www.transunion.com/business

    ###


 Additional Info

This company does business in International markets.
No
For Technical Support with this webpage, please contact support.