Third-party sites such as AutoTrader and Cars.com absorb over 78% of all car shoppers. With the vast majority of consumers viewing these sites, dealerships are challenged with ensuring their inventory stands out amongst the competition. A key ingredient to attracting customers is to ensure all available inventory has actual images posted online. The most popular methods available today are: Mobile Apps, Third-Party Vendors, and In-House Photographers. Most dealerships have explored all available solutions, yet still experience insufficient processes, high costs, and lengthy time to market. Another struggle is finding a quality staging area for vehicle photography as real-estate, lighting, and weather play a critical role in capturing great images.
3i’s Black Widow is a fully automated, commercial grade imaging system that allows any user the ability to become a professional photographer. In under 45 seconds, The Black Widow captures and uploads high quality images and 360° virtual tours directly to the web. The system is designed to be installed in the ceiling of any pre-existing facility (detail shop, service drive, etc.) without occupying any floor space or disrupting other operations. The Black Widow was created to allow dealers the opportunity to showcase vehicles in a state of the art “Drive-Thru Virtual Photo Studio” regardless of the location or surroundings. Quality and efficiency are key to every operation within the dealership. Does your dealership still use a bucket and sponge or an automated car wash?