TORONTO-- Motoinsight, the leader in digital car buying experiences, today announced the launch of a new version of its digital retailing platform MotoCommerce™ for franchised and independent automotive dealers. This technology was previously available to automotive OEMs exclusively but can now enable individual dealerships and dealership groups to deliver best-in-class customer experiences.
“MotoCommerce technology was developed alongside some of the most innovative OEMs to deliver Tesla-rivaling retail experiences. However, dealerships and the in-store experience remain critical components of the customer journey that are not going away,” said Andrew Tai, CEO of Motoinsight. “Dealerships must evolve to deliver seamless shopping experiences that are competitive with what consumers have come to expect from other industries. We’re excited to now be able to help dealerships achieve this with MotoCommerce technology.”
Enhancing the customer journey in-store and online
MotoCommerce is an omni-channel solution that enables consumers to shop how they want, when they want. Dealerships using MotoCommerce can deliver revolutionary in-store tablet-based experiences where customers can save the vehicle, products, and pricing discussed in the showroom in a digital shopping cart that can be completed at home with an online checkout process. In the same way, customers that start their shopping journey online can seamlessly “wheel” their digital shopping cart into the store to review with a salesperson or finish the transaction in person.
According to a study from the global consulting firm Bain & Co.1, omni-channel solutions are critical to future dealership success – the average car buyer now switches between online and offline channels four times before purchasing and wants to move seamlessly between them. As well, more than 25% of consumers surveyed now want to purchase a vehicle online.
MotoCommerce platform already delivering success
Genesis Motors’ deployment of MotoCommerce across online channels and 19 of its Canadian dealerships in the past year illustrates how this technology can be used to deliver a differentiated customer experience. MotoCommerce-powered Genesis at Home was a global industry first that enabled customers to complete the purchase process entirely online, including vehicle configuration, selection of accessories and warranty products, credit card reservation deposit, credit application, virtual trade-in appraisal, appointment scheduling, mobile document capture and execution, and more.
“Genesis’ mission is to offer our customers unparalleled convenience in the automotive purchase and ownership experience. The MotoCommerce platform is one of the foundational elements of this approach, providing a simple and transparent way for our customers to interact with Genesis from the comfort of their own home. We’re excited about the continuous innovation we’ve seen from the Motoinsight team and are confident they’re the right long-term partner for digital retailing,” said Michael Ricciuto, Brand Director, Genesis Motors Canada.
MotoCommerce is now available for individual dealerships and dealership groups in Canada, the United States and Australia. To learn more about MotoCommerce or to book a demo, please visit www.motoinsight.com/contact or email firstname.lastname@example.org.
1 Bain Global Automotive Consumer Survey, 2017
Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car buying experiences. Motoinsight technology and data are used by nearly every automaker, over 1,000 dealership franchises and the largest banks and insurance companies. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which represents one of the largest audiences of in-market new vehicle buyers and includes premier brands such as Unhaggle, Consumer Reports, Globe Drive, Driving.ca, Black Book and others. The company is headquartered in Toronto, Canada. For further information, visit www.motoinsight.com.
Chloe Von Dersch