Polk Automotive Solutions by IHS Markit
Polk Automotive Solutions are built on the industry’s most comprehensive US vehicle databases, ensuring our capabilities span the entire car-buying lifecycle. We deliver a frictionless experience for our customers across all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email. IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide.
Introducing – PolkDealerMarketing.com
A self-serve, one-stop-shop for dealerships to seamlessly access and purchase Polk Audiences to power their marketing campaigns. PolkDealerMarketing.com is a powerful marketing portal allowing dealerships to find the best prospects who are ready to buy both new and used cars. From delivery direct to your account on Facebook to downloading a name and address list for direct mail, PolkDealerMarketing.com includes full integration with today's most effective marketing channels. The best news – Polk provides a sales match report for every campaign as part of your integration to PolkDealerMarketing.com.
Polk Audiences – Built to drive sales, efficiently
Capitalize on marketplace insights with the confidence and strategic flexibility provided by Polk Audiences. Built on the analytics of every new and used vehicle transaction across the United States for each make and model over the past 30+ years, Polk Audiences leverage the deepest and most robust automotive data in the industry to ensure you are activating audiences that deliver on your marketing strategy.