Targeted banner ads are available to build brand awareness. Cookies track registered attendees and other NADA Virtual Show website visitors. The ads—which must include the NADA Virtual Show logo—are then served on the numerous websites that attendees visit during their regular online browsing. An advanced, real-time bidding algorithm optimizes campaigns for maximum exposure. A limited number of overall impressions is available. Campaigns should begin at least six weeks out from the Show start date in order to guarantee total impressions.
Space deadline: 12/31/20
Creative deadline: 1/4/2021
Direct-mailed to the full NADA membership the week before the virtual show, the annual NADA Show Magazine has a complete show overview, including distinguished speaker series profiles and the latest virtual show platform highlights that both attendees and exhibitors won’t want to miss. NADA’s award-winning editorial coverage also includes profiles of the incoming NADA chairman, NADA 2021 economic forecast, NADA 2021 objectives and other key articles.
• PDF of the magazine will be archived at NADA Show Magazines as a “flipbook”
(Flipsnack) – all ads will have the option of “linking” to a URL of the advertiser’s
choice (i.e., video, web site, white paper, etc.)
Don’t miss the opportunity to advertise in NADA’s most anticipated publication of the year!
Space deadline: 12/31/20
Creative deadline: 1/4/21
Sponsorship deadline: 12/18/20
Creative due: 12/23/20
The Distinguished Speaker Series features renowned subject matter experts who go beyond the traditional workshop tracks to discuss key topics on leadership, dealership culture, team building and personal business success. Prominent right-hand banner on individual page for each speaker. Sponsor banner links directly to the exhibit booth. All sponsor logos are also designed into the full-width banner at top of the Distinguished Speaker Series landing page.
This year’s Distinguished Speaker Series features:
International Best-selling Author of The Third Door
Session: How to Dream Bigger, Achieve Your Goals and Take the Third Door
President, The Game Changers Inc.
Session: Leading and Building Legacy Teams
Best-selling Author and Teamwork Expert
Session: How to Dream Bigger, Achieve Your Goals and Take the Third Door
Business Growth Expert
Session: Unleash Your Inner Tyrant!
Meredith Elliott Powell
Business Keynote Speaker & Business Growth Expert
Session: Change Redefined: Turn Uncertainty to Competitive Advantage
This year, NADA Academy instructors and other top industry specialists will lead more than 60 education sessions, both live and on-demand during the Show. Dealers, managers and other dealership employees have access to training to rebuild and re-energize their stores during this constantly changing time for the auto industry. NADA has made it easier than ever for attendees to access its education sessions this year. Attendees simply click on either the Full Schedule page or the Workshop/Exchange page. Both pages include four full-width sponsor ads rotating at the top. These are two of the most high-traffic pages on the Show site.
The popular NADA workshops are an important learning experience for all attendees. For 15 minutes prior to each workshop, a pre-meeting slideshow will run on a continuous loop as attendees gather together. A sponsor slide is an integral part of this slide deck. Sponsorships are available based on seven workshop tracks, so exhibitors who sponsor in a particular track will reach all attendees viewing workshops in that track. Workshop tracks include:
Sponsorship deadline: 12/18/20
Creative due: 12/30/20
Reach all Main Stage attendees with this dynamic opportunity to sponsor a Main Stage Session. The Main Stage showcases each day’s dynamic keynoters and events, including renowned industry speakers discussing the changing business and politicallandscape, a TIME Dealer of the Year Award celebration, and ceremonies for the outgoing 2020 NADA chairman Rhett Ricart and incoming 2021 NADA chairman Paul Walser. NADA also has a new president this year—Mike Stanton—who will be addressing dealers for the first time at NADA Show.
Main Stage Session sponsorship opportunities include:
Got questions? The Help & Info Desk has all the answers for attendees before, during and after the Show. Placed prominently on the NADA Show landing page, the Help & Info Desk is full of FAQs, an instructional video and an interactive chat feature to help attendees navigate quickly through the site and gather all the information they need. Sponsor opportunity includes a large banner ad at top of the Help & Info Desk page. As with other pages, the Help & Info Desk is available to attendees for two months after the Show ends.
The popular NADA Live stage is front and center on the NADA Show 2021 homepage. Full of dynamic interviews, panel discussions and news updates each day, NADA Live is the hub of the Show. This year, NADA Live segments are moderated by two charismatic hosts: Maggie Clark and Madison Alexander. NADA Live coverage runs continually on the NADA Show homepage, with segments featuring renowned speakers, OEM execs and other industry experts. Content is streamed to the entire NADA membership, then posted on the NADA blog and digital channels throughout the year. Two sponsorship levels: gold and platinum. Both include either a one-on-one interview or a compelling panel discussion that the sponsor can help coordinate. Sponsor can also provide a video commercial, as well as a banner ad that links directly to the sponsor’s booth.
This is a premier opportunity to get in front of every dealer attendee! Choose from one of five individual placements for sponsor logos on the high-profile NADA Show landing page! Each logo links directly to the exhibitor’s booth to help boost attendee traffic and promote one-on-one engagement with the exhibitor’s products and services. Placement of the sponsor’s interactive logo can be purchased for one, two or all three days, with bundling packages and discounts available. The sponsor logos are prominently placed for maximum exposure on any mobile device, whether attendees are viewing the Show on their computer screens, tablets or smartphones.
Attendees can discuss the latest industry topics in NADA Show chat rooms. This new feature allows all attendees to quickly get up to speed on current issues facing their dealerships. Four rotating banners available, with links that go directly to sponsor’s exhibit booth.
Each year, at least 2,500 international dealers from more than 40 countries visit NADA Show in person. This year, more international dealers than ever will have direct access to NADA Show and its International Lounge. Prominent placement of sponsor’s banner at top of the page for the International Visitors Lounge throughout the Show. This full-width, high-profile banner is linked directly to the sponsor’s booth. Sponsor acknowledgment is provided during the Main Stage sessions by NADA leadership and on Show marketing/communications platforms.
With the new Network Now communications feature, attendees can instantly connect one-on-one with exhibitors or other attendees at the Show. Attendees are “matched” via their registration information and can discuss related hot topics and issues. This dynamic digital tool gives exhibitors added visibility to reach qualified attendees/leads, and allows attendees and exhibitors the chance to have important individual discussions, ask questions and get immediate answers anytime during the Show. One static banner available at the top of the Network Now page or up to three rotating sponsorship logos available next to the chat feed.
NADA Show is all about networking! Choose from one of five individual placements for sponsor logos on the high-profile Networking Lobby landing page. Each logo links directly to the exhibitor’s booth to help boost attendee traffic and promote one-onone engagement with the exhibitor’s products and services. Sponsor’s interactive logo remains on the Networking Lobby Landing page all three days of NADA Show to guarantee maximum exposure.
Exhibitors can now share their own product demos on-demand at the Show. Each pre-recorded presentation can be up to 15 minutes, with highights, informative descriptions and testimonials about the exhibitors products and services. Product demos will be available in both the Full Schedule and the Expo sections of the Show site. Video is provided by sponsor, along with a description of up to 2,500 characters for the sponsor’s product demo page. Includes a banner ad on the sponsor’s demo page that links directly to the sponsor’s booth. As with other Show content, the product demos are available to attendees for two months after the Show. Limited slots are available, with one product demo per company.
Cars are the stars at the first-ever NADA Collector Car Garage. Prior to the Show, NADA dealers have the chance to submit captivating videos of their favorite collector cars. Show attendees can then view the videos and vote for their favorite entries. The winning video will be announced at the Show, with a cash price going to a deserving charity. Exclusive sponsorship includes a large banner at the top of the NADA Collector Car Garage page, as well as inclusion in a NADA Live Stage video and verbal acknowledgments from the Main Stage. Sponsor will also be part of all high-profile NADA marketing efforts before, during and after the Show, including in the NADA Headlines e-newsletter and on the NADA blog and social media platforms.
NADA is offering some fun new features to excite attendees, including a Show contest (the “Prize Zone”) and more dynamic social media involvement. Sponsors can be a part of the dynamic digital experience at the Show. Sponsorship includes one of four rotating banners at the top of each page, as well as verbal acknowledgments from the Main Stage. Sponsor will also be part of all related NADA marketing efforts before, during and after the Show, including in the NADA Headlines e-newsletter and on the NADA blog and social media platforms.
Be a part of the NADA Show 2021 closing reception at on February 11. This grand finale reception will feature entertainment, other potential virtual fun activities, along with a message from the host and NADA chairman. Closing reception sponsor receives a banner on the closing reception page and sponsor logo placement in the header banner on the landing page for all receptions. Sponsor’s banner links directly to sponsor’s booth. Verbal sponsor acknowledgments from the closing reception room host. Depending on reception room theme, sponsor may be able to have logo placement on the room backdrop.
Help kick off the highly anticipated NADA Show 2021 as a sponsor of the opening receptions on February 9. Attendees can network and engage with one another in one or more of the five separate virtual reception rooms. Sponsors will be able to work with NADA staff to customize each experience. Below are some examples of what can be done in a virtual environment:
Each reception will be monitored by NADA staff, and the sponsor will have the option to host the reception. Sponsorships available for one or more of the five reception rooms. Sponsor banner on the reception page and sponsor logo placement in the header banner on the landing page for all receptions. Sponsor banner links directly to sponsor’s booth. Verbal sponsor acknowledgments from the reception room host. Depending on reception room theme, sponsor may be able to have logo placement on the room backdrop. The reception and sponsor participation will be promoted in NADA Show magazine, as well as in NADA e-blasts, e-newsletters, social media outreach and the NADA blog. Sponsor also will get a verbal acknowledgment from the Live Stage prior to the receptions.
Don’t miss this opportunity to host your very own happy hour that is linked within the NADA Show virtual platform. You will work with one of our NADA staffers to create a unique experience. Sponsorships available for one or more of the five reception rooms. Sponsor banner on the reception page and sponsor logo placement in the header banner on the landing page for all receptions. Sponsor banner links directly to sponsor’s booth. Verbal sponsor acknowledgments from the reception room host. Depending on reception room theme, sponsor may be able to have logo placement on the room backdrop. Connect with attendees in this unique experience and host your very own reception in conjunction with NADA!
NADA Show attendees will hear from women who are shaping auto retail and creating opportunities for the next generation. This popular event will feature two main sessions during the one-hour event. Each session will include either a renowned speaker or a panel of top experts. There is no charge to attend the event, but the first 150 registrants will receive a complimentary happy hour kit.