Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana's only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.
Local broadcast television is still the primary and preferred way viewers watch sports. That’s the leading conclusion from a TVB-commissioned 5,000-respondent sports survey conducted by Dynata that identifies the top media platforms Americans are using to watch or listen to sports — including traditional linear media, streaming and digital platforms.
Speaking at the ANA Media Conference, Trisha Ripperger, CMO of the Tom Wood Group, a Midwest dealer group, noted that the company’s target is people 45 and up. So the dealership group focuses on local TV, though Ripperger said she sets aside 10% of the budget for connected TV, largely to reach younger buyers with an eye toward long-term brand building.

Events Calendar

AAPC Pollies 2024

Politics is a relationship business. Pollies ‘24 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of […]

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]