L2TMedia

Evanston,  IL 
United States
http://www.l2tmedia.com

Next-level Marketing for Automotive Dealers

• L2TMedia's next-level digital marketing solutions including, paid search, paid social, display, video, OTT, SEO, reputation management, social media, improve performance and profitability for dealerships, based on business goals. Our proprietary AutoQuity digital advertising platform optimizes budget and advertising across all marketing platforms. With more than a decade of experience, L2T's team of automotive experts strategizes with dealers to reach more in-market buyers.

• For more information, visit  https://www.l2tmedia.com/ 

 Press Releases

• Get Paid Social Leads with VDPConnect (Feb 28, 2022)

  L2T is excited to announce its all-new Paid Social advertising feature called VDPConnect for Lead Generation. This lead capturing tool generates a reduced CPL (Cost Per Lead), that on average is 13% less than a standard Facebook ad.  

  We have taken the Facebook lead ad format and made it better by merging it with VDPConnect to dynamically create ads based on a dealer’s in-stock inventory to engage customers at the final stages of their car buying journey.  

  Facebook users will see a carousel style ad with the models they researched online, but instead of going back to the VDP, they are seamlessly provided with auto-fill form, so a dealer gets a True Lead in directly into their CRM. 

  How This Ad Format Works: 

  • Dealer inventory is captured and delivered to Facebook with L2T’s proprietary technology. 
  • Dynamic ads are created based on in-stock inventory.  
  • Call to Action is included on the ad for the customer to click. 
  • Once clicked, a Facebook user’s information is auto filled into the form. 
  • Form is submitted and sent to the dealer’s CRM as a True Lead 

  “L2T has seen success with Facebook’s Lead Ad format, but we wanted to find an even better solution for our dealers.” says Jeff Kaufman, VP of Product & Strategy, L2TMedia. “By creating lead ads with VDPConnect we can effectively build ads with a dealer’s current inventory and boost leads from paid social traffic. We have seen our dealers Click Through Rates increase by 21%”  

   

  This ad format is available now! Visit our NADA Booth #4527W to learn how to incorporate VDPConnect for Lead Generation in your Paid Social strategy. 

   

  About L2TMedia:  

  Established in 2007, L2TMedia brings more than a decade of automotive digital experience to retailers. L2T has a robust suite of digital products and has become one of the premier service providers of digital marketing solutions in the automotive industry. We partner with a range of dealership groups and OEM certified programs to help dealers build awareness, engage customers, and generate leads.  

  For more information, visit l2tmedia.com.  

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• L2TMedia has been named a 2022 Google Premier Partner (Mar 01, 2022)

  Chicago-based digital agency L2TMedia, has achieved 2022 Premier Partner status in the Google Partners program. 

  L2T’s team of experts provides Paid Search, Display Advertising, Video Advertising, SEO (Search Engine Optimization), OTT (Over-the-Top) Advertising, Paid and Organic Social Media and Reputation Management for automotive dealers in the United States. Explore the full range of offerings on www.l2tmedia.com  

  “L2T is honored to be recognized by Google as a Premier Partner. Our team of dedicated product experts worked hard to achieve our Premier status.” says Jeff Kaufman, VP of Product & Strategy, L2TMedia. “We look forward to another year partnering with Google, and we are thrilled to be able to take advantage of the benefits of the partnership to grow our knowledge of Google products and pass these learnings and strategies onto our dealers.” 

  In February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. 

  The Google Partners program has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced program requirements and offering new Premier Partner benefits to support growth and success with Google Ads. 

  “Congratulations to our Premier Partners for being among the top 3% of Google Partners in the United States. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online.” - Davang Shah, Senior Director, Google Ads Marketing 

  L2T is part of a select group of Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online. 

   

  About L2TMedia:  

  Established in 2007, L2TMedia brings more than a decade of automotive digital experience to retailers. L2T has a robust suite of digital products and has become one of the premier service providers of digital marketing solutions in the automotive industry. We partner with a range of dealership groups and OEM certified programs to help dealers build awareness, engage customers and generate leads.  

  For more information, visit l2tmedia.com. 

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 Additional Info