PureCars

Atlanta,  GA 
United States
http://www.purecars.com


Digital Advertising and Merchandising Solutions

Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, lower ad costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.

 

As an industry leader in digital advertising and merchandising solutions, PureCars brings the experience and technology to dealers and dealer groups to market cars and convert leads, at scale. Backed by our proprietary PURE™Insights, we’re committed to empowering dealers through our industry-leading tech which leverages data and insights to make smarter media buys and deliver highly qualified sales opportunities for your dealership.

Give us 15 minutes and we'll show you how we think differently about digital retailing and advertising. Ready to learn more? Book your demo HERE!


 Videos

NADA 2022 PureCars

 Show Specials

  • Only Pro Dealer provides integrated digital advertising across media channels — plus lead generation tools, GA360, business intelligence and more — for a flat fee. With built-in media optimization and premier access to new media channels, dealers will be empowered to allocate budgets toward lowering cost/sale or cost/RO.

    Simply put, Pro Dealer checks more boxes, giving dealers a competitive edge for incredible value.

    Save on your first month of Pro Dealer, this month only. 

  • truPayments delivers qualified, high-gross prospects, while providing the experience your customers want!

    Offer your customers a credit-first, personalized digital shopping experience delivering highly qualified leads to your sales team. Easily added to your website, truPayments gives accurate rates, terms, down payments and monthly payments on all vehicles in your inventory.

    Get to know your customer through their actions – from their vehicle and financing selections, to the details of their full credit bureau (soft pull – no SSN required).

    Save on monthly fees, this month only. 


 Press Releases

  • Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.

    PureCars is part of a select group of Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online.

    "Today's automotive landscape requires digital advertising technology and resources that help dealers truly capitalize on changing consumer behaviors and evolving industry challenges," said Jeff Ranalli, President of PureCars. "Achieving Google Premier Partner status is a true testament to the industry-leading technology and superior support that PureCars provides retailers across North America, and it also demonstrates the significant value we deliver, and the profit-producing results our dealer partners realize."

    Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.

    The Google Partners program has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced program requirements and offering new Premier Partner benefits to support growth and success with Google Ads.

    "Congratulations to our Premier Partners for being among the top 3% of Google Partners in the U.S. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online," said Davang Shah, Senior Director, Google Ads Marketing.

    PureCars' best-in-class tech optimizes media buys to achieve lower ad costs per unit sold and per RO, resulting in increased profitability for dealerships. It also offers credit-first payment technology that converts shoppers earlier in the buying process, further reducing advertising costs for dealerships while providing an improved buying experience for their customers. Explore the full range of offerings on www.purecars.com.

    About PureCars    
    Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, lower ad costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.

  • Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda's Cars for Sale Pilot Program, powered by Google.

    The Cars for Sale Pilot Program enables PureCars' Mazda dealer partners to showcase their inventory directly on Google Business Profile through Google's new Cars for Sale pilot feature. The pilot program allows car shoppers searching for a local Mazda dealership on Google to search, filter and easily learn more about a locally targeted dealer's available inventory. While still in pilot phase, Mazda's Cars for Sale Pilot Program will run indefinitely to support the feature throughout its pilot phase with the hope that it becomes a permanent Google Business Profile feature.

    As a certified partner, PureCars will help drive Google traffic to participating Mazda dealers. Program benefits include access to Google's pilot program, competitive and discounted program pricing, co-op eligibility, 30-day dealer agreements, parts statement billing and co-op claim reimbursement, monthly reporting, and a dedicated dealer support team.

    "Successful Mazda dealers are realizing the importance of leveraging best-in-class digital advertising technologies and resources such as Google's Cars for Sale program," said Jeff Ranalli, President of PureCars. "The program has powerful brand names associated with it, along with partners such as PureCars to help dealers maximize their advertising spend. Being a part of a pilot program such as Cars for Sale will help our Mazda dealer partners gain a significant competitive edge within their local markets."

    PureCars' best-in-class tech optimizes media buys to achieve lower ad costs per unit sold and per RO, resulting in increased profitability for dealerships. It also offers credit-first payment technology that converts shoppers earlier in the buying process, further reducing advertising costs for dealerships while providing an improved buying experience for their customers.

    About PureCars   
    Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, lower ad costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.


 Products

  • Digital Advertising
    Drive better results with the most complete and powerful advertising solution available. Integrated advertising across media channels, for one flat fee....

    • Paid Search
    • Paid Social
    • Programmatic Display/Retargeting
    • Programmatic Video
    • CTV/OTT

     

  • Merchandising Tools
    Proven tools to help you optimize the online vehicle shopping experience, to produce high intent conversions and match qualified buyers to your inventory....

    • truPayments: Pre-qualification, trade equity, payments on inventory
    • Value Intelligence: Highlight key features and value-add on used inventory
    • Sales Assist: Easily search all your inventory in seconds
    • Onsite Offers: Customize offers to specific customers based on traffic on your website
  • PURE Insights
    The precise information you need to benchmark performance against peers, gain visibility into advertising, and ultimately lower ad cost per sale and ad cost per RO....

  • PURE Insights gives you: 

    • Ad spend and performance at-a-glance
    • Brand and geolocation benchmarking
    • Benchmark media mix
    • Instantly identify market demand, by model
    • Roll-up reporting for dealer groups
    • Ability to easily export and share critical insights
    • Performance reporting on PureCars merchandising solutions
    • Geographic reporting for performance and competitive intelligence

 Additional Info

This company does business in International markets.
Yes