La Crosse,  WI 
United States

Your partner in data solutions!

We do the heavy lifting to bring value to your data so you can focus on what you do best - sell cars. Data is the oil that keeps your business operations running smoothly. It's how you understand customer behavior and measure your return on investment. It's the #1 most valuable asset every business should use to their advantage.

But, how do you make sense of an overwhelming amount of data? Our products simplify the process of making data understandable, usable, and actionable. Our syndication, hygiene, and management solutions help you connect with your partners and customers through data.

 Show Specials

  • Sign up for a demo of our product or stop by the booth for an on-demand demo and get entered in for a chance to win $1,000. We are giving away $1,000 each day of the show!

 Press Releases

  • Authenticom, Inc., the automotive retail industry’s leading data solutions provider, today announced the launch of ContactVia, a software solution that allows automotive retailers to give their customers a choice in how they hear from the dealership.

    Through ContactVia, customers can choose email, text, or telephone as their preferred communications channel and select the type of information they receive, such as service reminders, recall repair updates, or new or used vehicle purchase opportunities. In addition, consumers have complete visibility into what and how their information is shared with other service providers. This is an important step in helping car dealers work with customers to securely manage their personal information.

    Once consumers have shared their preferences, automotive retailers can easily access preference data for internal use or securely provide data to customer-approved solution providers reaching out to consumers on the dealer’s behalf. Consumers and dealers can manage access to data at any time using ContactVia’s shared preference portal, a user-friendly web interface.

    “Today’s consumers want personalized and reliable experiences for their buying needs. Now more than ever, consumers want to have a say in how they interact with organizations and how their personal information is used,” said Authenticom Founder and CEO Stephen Cottrell. “ContactVia provides the easy button to assist sellers in creating a preference-based communication relationship with their customers. Ultimately, this will help strengthen relationships ”

    ContactVia is integrated directly into DealerVault by Authenticom, the company’s cloud-based web platform. DealerVault, which leverages Microsoft Azure, allows its dealership partners to conveniently view and modify current data feeds, check the status of its ongoing vendor programs, disable access when needed, and manage multiple stores with the simple click of a button.

    By allowing customers to provide input into how they want to receive information, automotive retailers will be able to significantly streamline marketing efforts. Knowing which customers want to receive email offers, for example, will significantly increase effectiveness of these campaigns. For dealers, the process is further simplified because ContactVia has been integrated into Authenticom’s DealerVault data management system.

    While Authenticom’s initial customers for ContactVia will be automotive retailers, the company is developing the solution for use in other consumer-based industries, as well.

    “Meeting consumers where they want to interact isn’t specific to just the auto industry,” Cottrell said. “It’s a universal phenomenon that all marketers need to embrace. Meeting your customers on their terms strengthens relationships and leads to more business.”

    Since 2002, Authenticom has been expanding its family of products to support their mission of connecting the world to data. Their emphasis in providing visibility, transparency, and control to customers has allowed organizations to leverage the power of data to drive their business operations and partnerships.

    For more information, visit or call (866) 289-3283.

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  • Authenticom announced it has launched DVSync, a desktop application that gives car dealers control over how data is moved from their dealership management system (DMS) to their vendors. The application, which is part of Authenticom’s DealerVault data solution, gives dealers who use a CDK DMS a fast, cost-effective method for secure data transfer.

    “DVSync simplifies the data transfer process and is an important addition to our DealerVault data solutions,” said Steve Cottrell, CEO of Authenticom. “At one point, DealerVault serviced a vast majority of CDK Dealers. DVSync represents a significant part of Authenticom’s growth strategy to recapture market share moving forward.”

    DVSync is consistent with CDK’s policies for DMS access. Through DVSync, CDK dealers will have complete visibility and a simple to use web-based interface, providing a better, more cost-effective choice over how their data is shared.

    Secure data transfer is one of the most important functions in dealership technology. It enables dealers and their vendors to perform a wide variety of business functions including sales, service and vehicle finance offers.

    Since all the information needed for these activities is housed on the dealership management system, some DMS companies have limited access to this critical business data in the past. When dealers need to share information with business partners, such as an advertising agency or an accounting firm, they need a safe and secure way to transfer the data. DVSync, paired with DealerVault, gives CDK dealers control over when, how and with whom data is shared.

    “Data security is paramount for car dealers to build and maintain trust with their customer base and it is growing in importance every day,” Cottrell said. “Dealers need to move information back and forth with a variety of vendors to manage all the different functions within their business cost-effectively. But most importantly, they need to do so in a way that protects their customers’ personal information and other sensitive data.”

    To access DVSync, dealers simply download it onto their desktop during Authenticom’s DVGo one-time onboarding process. To run it, dealers click a RunDVSync icon in the upper left corner of their desktop and log in using their CDK access requirements. DVSync will then grab the files and transfer them to a secure DealerVault SFTP site for processing and transfer to vendors. There is no additional effort required from dealership personnel.

    DealerVault is a cloud-based solution leveraging Microsoft Azure. DealerVault’s easy-to-use web platform allows its dealership partners to quickly and easily view and modify current data feeds, check the status of its ongoing vendor programs, disable access when needed, and manage multiple stores with the simple click of a button.

    DealerVault is always free to dealers., (866) 289-3283

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  • ContactVia
    Helping you send the right message, at the right time, the right way through preference management...

  • ContactVia

    Build stronger customer relationships while simplifying your data privacy strategy with ContactVia. Our user-friendly interface makes preference management easy. Learn more about your customers and communication trends in one, centralized dashboard. With ContactVia, you can start connecting with your customers on their terms by asking how they want to be contacted and what they would like to hear more about.

    • Gather preferences directly from the customer in one, consolidated platform
    • Share preferences with your 3rd party providers to make your communications more effective
    • Flexible to fit each dealership's needs and ensures your brand is represented accurately
  • Data Hygiene
    Keeping your data accurate, reliable, and actionable. Our Vehicle Owner Verification service validates the owner of a vehicle, ensuring you have accurate customer data in your database....

  • Vehicle Owner Verification

    Wondering if your customer still owns the vehicle you sold them? Still marketing to customers who no longer own a vehicle? Our product shows that most dealers like you are overspending by marketing to 35% of customers who no longer own a vehicle! What if there was an easy way to increase ROI and reduce those marketing costs? Our Vehicle Owner Verification service allows a vendor or dealer the opportunity to validate if a customer still owns the vehicle within your database. Check out these great benefits!

    • Reduce marketing costs by excluding customers who no longer own the vehicle
    • Improve target marketing through refined data
    • Enhance engagement on campaigns, maintenance reminders, recalls, and more
    • Increase ROI on marketing effort
    • Rooftop pricing model to allow for easy budgeting
  • DealerVault
    Connecting dealers and their vendor partners through data integration...

  • DealerVault

    Why use DealerVault?

    To put it simply, DealerVault helps dealers and vendors connect through DATA. Dealers partner with vendors for the services they offer, and vendors need data to power those services. Our purpose is to make that connection as simple as possible and give you full transparency and control of the process. We give you all the tools you need, in one, centralized dashboard to make feed management easy.

    Dealer Benefits

    Data integration doesn't have to be a painful, time-consuming task with a bunch of red tape and added fees. We simplify the process so you can get data flowing to your partners. The best part? You only have to do one setup, and it's 100% FREE for dealers. Once your DMS is integrated with DealerVault, you can utilize your online account to turn feeds on and off, select the fields your vendors receive, and even view the actual data files sent to your vendors, offering you full transparency and control of your data! Manage feeds for one store or your entire group with a single login.

    Vendor Benefits

    Having trouble keeping track of all your different third-party feeds? DealerVault provides an online account for you to easily submit orders for your dealer partners and manage all your feeds in one dashboard. Dealers that are currently integrated with DealerVault offer a quick trunaround because you can receive data with a simple approval from the dealer. One-click and data starts flowing. Once your organization is set up, you will receive all your files in a consistent format for easy consumption. We also offer custom filtering for individual feeds. Need data for a specific vehicle make? New cars only? No problem. Vendors can also view reporting to stay on top of their pending, completed, and lagging feeds. Take action to send a file on-demand or cancel a feed with just a click of a button.

 Additional Info

This company does business in International markets.