3 Birds Marketing

Chapel Hill,  NC 
United States
https://www.3birds.net/


Hello! Welcome to 3 Birds; Automotive's 1st CDXP.

3 Birds Marketing is a new breed in business intelligence providing Automotive’s first next-level Consumer Data and Experience Platform (CDXP) technology to dealerships, agencies, and OEM partners. This fully-integrated, automated marketing and data management solution dynamically adapts to changing online shopping behavior. Accelerate brand engagement, drive better-qualified leads, increase conversions, and access 360-degree consumer insights to activate untapped opportunities throughout a comprehensive and unique customer journey and vehicle lifecycle.


 Products

  • CDXP (Consumer Data and Experience Platform)
    Powered by 3 Birds Ai technology, CDXP is uniquely positioned to blend online with offline data to deliver the most robust and hyper-personalized automotive lifecycle management solution in the industry....

  • 3 Birds Marketing has brought the first Consumer Data & Experience Platform CDXP™ to Automotive Marketing for Dealers and Automotive Groups. This new technology goes beyond the predictive, algorithm, and data point systems currently offered in the space; allowing consumer behavior to drive the marketing and dealers to meet customers where they are in the lifecycle of purchase and service. Widely used outside of automotive by some of the most successful marketing companies; CDPs to manage and enhance customer data will be the next piece of essential technology for dealerships and groups.

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    Dealers and vendors typically only use DMS data to mine, segment, and communicate -

    and CRM databases warehouse an abundance of hidden opportunities often not maximized; however:

    WE BELIEVE

    • Long-term follow-up should not be done by a CRM with 15-year-old technology, processes, and templates.
    • Customers want dealers to market effectively based on their interests and needs vs. only pushing the dealers' initiative.
    • Customer data is never truly owned - it can defect at any time without proper cultivation of the relationship.
    • Dealers would rather spend money to acquire a first-party lead as more valuable than a third-party lead.

    AND WE BELIEVE DEALERS DESERVE BETTER

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    Customer Data & Experience Platform: 360 Customer Journey and Vehicle Lifecycle Activation

    Our CDXP is the glue connecting online behaviors (website visits, internet ups, phone ups, chat) and offline behaviors (sales, services, showroom ups) with marketing activation through a single view of the customer. The 3 Birds Platform offers a robust customer data platform “CDP” that activates customers and prospect data for acquisition, retention, loyalty communications using online/offline behavior segmentation and predictive insights. 

     

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    Temperature Gauge

    Connect, engage, and inform: Gain behavioral insights, collect valuable data, and stay top-of-mind with the Power of 3: Custom content that packs 3x the punch, delivered across 3 Accelerators - taking the pulse of your entire database and pivoting with each Prospect, Sales, Service, and Retention consumer - keep them engaged throughout their journey.

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    Lead Accelerator

    73% increase in lead conversion rate

    27% reduction in days to close

    Accelerate the path to purchase, augment lead-gen across the board, close more leads...and close them faster!

    • FAST START
    • QUICK WINS
    • ALWAYS ON

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    Equity Accelerator

    27% lift in engaged interactions

    74% monthly revenue influenced

    Go beyond keys-for-keys to meet...and influence...purchase behavior.

    • SMART MINE ADVANTAGE
    • SERVICE STEALTH
    • ADVANCED EASY BUTTONS

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    Smart Sales Accelerator

    Top 5 lead internet lead provider...

    ...98% of the time

    Data-based strategy and proven results pick up where others leave off to maximize engagement.

    • SERVICE BOOST
    • INVENTORY MAXIMIZER
    • RESUSCITATE AGING LEADS

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    Retention Accelerator

    Connect with customers immediately after purchase. KEEP them for a LIFETIME.

    • EXTENDED HONEYMOON
    • BRAND TRANSFER
    • CONTENT CONCIERGE

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    Website

    Own your digital landscape. Own your digital market.

    • FULLY-RESPONSIVE PLATFORM
    • OWNERSHIP ADVANTAGE
    • RANK HIGHER - LOWER COST

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    Blue Sky Analytics

    Access (and activate!) the untapped opportunities living in your database.

    • BLUE SKY DASHBOARDS
    • BLUE SKY RECOMMENDATIONS
    • BLUE SKY DRIVER INFLUENCE

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    Engaged Opportunities

    3X - 5X more engaged opportunities delivered daily 

    • Served up to staff in real-time
    • Deeper insights and a 360-degree view of the customer informs the sales conversation to close.

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    Dealer Strategists

    98% dealer retention rate across our company even through a pandemic

    • Dealer DNA that looks at, analyses, and strategies with data, attends marketing meetings, identifies well-qualified consumers, and reviews results to ensure we are on track with expectations.
    • Considered an extension of your own staff as they work closely with your internal teams and other outside vendors to collaboratively meet and exceed objectives.

 Additional Info

This company does business in International markets.
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