3 Birds Marketing has brought the first Consumer Data & Experience Platform CDXP™ to Automotive Marketing for Dealers and Automotive Groups. This new technology goes beyond the predictive, algorithm, and data point systems currently offered in the space; allowing consumer behavior to drive the marketing and dealers to meet customers where they are in the lifecycle of purchase and service. Widely used outside of automotive by some of the most successful marketing companies; CDPs to manage and enhance customer data will be the next piece of essential technology for dealerships and groups.
Dealers and vendors typically only use DMS data to mine, segment, and communicate -
and CRM databases warehouse an abundance of hidden opportunities often not maximized; however:
- Long-term follow-up should not be done by a CRM with 15-year-old technology, processes, and templates.
- Customers want dealers to market effectively based on their interests and needs vs. only pushing the dealers' initiative.
- Customer data is never truly owned - it can defect at any time without proper cultivation of the relationship.
- Dealers would rather spend money to acquire a first-party lead as more valuable than a third-party lead.
AND WE BELIEVE DEALERS DESERVE BETTER
Customer Data & Experience Platform: 360 Customer Journey and Vehicle Lifecycle Activation
Our CDXP is the glue connecting online behaviors (website visits, internet ups, phone ups, chat) and offline behaviors (sales, services, showroom ups) with marketing activation through a single view of the customer. The 3 Birds Platform offers a robust customer data platform “CDP” that activates customers and prospect data for acquisition, retention, loyalty communications using online/offline behavior segmentation and predictive insights.
Connect, engage, and inform: Gain behavioral insights, collect valuable data, and stay top-of-mind with the Power of 3: Custom content that packs 3x the punch, delivered across 3 Accelerators - taking the pulse of your entire database and pivoting with each Prospect, Sales, Service, and Retention consumer - keep them engaged throughout their journey.
73% increase in lead conversion rate
27% reduction in days to close
Accelerate the path to purchase, augment lead-gen across the board, close more leads...and close them faster!
- FAST START
- QUICK WINS
- ALWAYS ON
27% lift in engaged interactions
74% monthly revenue influenced
Go beyond keys-for-keys to meet...and influence...purchase behavior.
- SMART MINE ADVANTAGE
- SERVICE STEALTH
- ADVANCED EASY BUTTONS
Smart Sales Accelerator
Top 5 lead internet lead provider...
...98% of the time
Data-based strategy and proven results pick up where others leave off to maximize engagement.
- SERVICE BOOST
- INVENTORY MAXIMIZER
- RESUSCITATE AGING LEADS
Connect with customers immediately after purchase. KEEP them for a LIFETIME.
- EXTENDED HONEYMOON
- BRAND TRANSFER
- CONTENT CONCIERGE
Own your digital landscape. Own your digital market.
- FULLY-RESPONSIVE PLATFORM
- OWNERSHIP ADVANTAGE
- RANK HIGHER - LOWER COST
Blue Sky Analytics
Access (and activate!) the untapped opportunities living in your database.
- BLUE SKY DASHBOARDS
- BLUE SKY RECOMMENDATIONS
- BLUE SKY DRIVER INFLUENCE
3X - 5X more engaged opportunities delivered daily
- Served up to staff in real-time
- Deeper insights and a 360-degree view of the customer informs the sales conversation to close.
98% dealer retention rate across our company even through a pandemic
- Dealer DNA that looks at, analyses, and strategies with data, attends marketing meetings, identifies well-qualified consumers, and reviews results to ensure we are on track with expectations.
- Considered an extension of your own staff as they work closely with your internal teams and other outside vendors to collaboratively meet and exceed objectives.