CDK Roadster

Hoffman Estates,  IL 
United States

Come see Roadster at CDK Booth #2901W

CDK Roadster is the most certified digital retailing solution on the market with two flagship products: Express Storefront Omnichannel and Express Storefront Online. Both are complete with everything dealers need to transact digitally-- inventory merchandising, reservations, financing, penciling, trade-ins, and service plans. Stop by CDK Booth #2901W and see why dealers are raving about our recent integration with CDK's leading CRM & DMS solutions-- Elead & CDK Drive. No duplicate leads and no rekeying information. For more information visit:


  • Express Storefront
    Roadster's digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store....

  • CDK Roadster's Express Storefront Omnichannel comes complete with everything dealers need to offer customers an efficient, end-to-end digital transaction — at home or in your showroom. Our solution delivers across three KPIs that ultimately add to your bottom line.

    • 2X more engagement = Dealers who use our digital-sales platform report twice as much online engagement as the industry average. 

    • 70% more efficiency = Our omnichannel-commerce capabilities enable dealer-partners to work multiple deals at once and sell 17 cars per person per month, on average -- compared to the industry average of 10.

    • 2X more satisfaction = Roadster dealer-partners report an average NPS of +85, more than double the automotive industry average of +39.

    Our Modern Retail suite connects Roadster Express Storefront, Elead CRM and Desking, and CDK Doc Cloud into one integrated solution. It gives your team the flexibility to work out of any system, and the information will automatically update in the other systems and make its way back to the customer — without rekeying it. This creates a faster, more seamless workflow from online to instore to contracting, making it easier to buy AND easier to sell.

 Additional Info

This company does business in International markets.