Motoinsight

Toronto,  ON 
Canada
https://www.motoinsight.com/

Let's redefine automotive retail, together.

We're moving the automotive industry into the 21st century with the most advanced automotive digital retailing solution around. Our MotoCommerce platform is the number one retailing tool for OEMs, and it's a favourite among dealerships all across North America. We're building a digital future you can get excited about. That's how we're redefining retail, together.

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 Press Releases

• TRADER Corporation & Motoinsight release performance data from digital retailing pilot on autoTRADER.ca (Nov 23, 2021)

  Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions.
  
  TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from digital retailing on autoTRADER.ca, and sharing those findings with the Canadian dealer community.
  
  autoTRADER.ca is one of the first marketplaces globally, and the first in Canada, to offer digital retailing functionality, which is powered by the Motoinsight MotoCommerce platform. The integration allows consumers to seamlessly build and complete transactions directly from autoTRADER.ca marketplace listings and dealer websites. Six months of performance data shows dealers using the MotoCommerce functionality on their dealership websites experienced an 80 per cent growth in lead-to-sale conversion.
  
  Dealers utilizing the MotoCommerce software on their dealership website also have the ability to deploy the same functionality to their autoTRADER.ca marketplace listings, allowing them to provide nearly 10 million monthly marketplace shoppers with the ability to configure and complete transactions from a vehicle details page (VDP). Dealers with the ‘Buy Online’ feature activated on their VDPs have seen 12 per cent more views and 36 per cent more total leads than advertisers without the feature.
  
  The incredible consumer response underscores growing demand among Canadians in conducting more of the car buying process digitally. A survey of autoTRADER.ca marketplace users, from April 2020, revealed 41 per cent are interested in purchasing a vehicle online, while 61 per cent would be interested in purchasing vehicle accessories online. Appetite for digital retail has also grown amid the pandemic more recently with two in three respondents expressing a desire to purchase a vehicle online since the start of COVID-19.
  
  “Dealers using digital retailing have witnessed a significant increase in qualified traffic, enabling greater operational efficiencies through omni channel execution, and improvements to overall profitability and customer satisfaction,” says Matt Lawson, Vice-President, Dealer Software & OEM, TRADER Corporation. “We want to empower every dealer in Canada to reach the most qualified in-market shoppers and provide consumers with access to buy cars easily with a click of a button.”
  
  TRADER Corporation was the first to launch a digital retailing solution on an automotive marketplace to dealers in May 2020. The autoTRADER.ca digital retail integration features include:
  
  • A “‘Build My Deal’ button allowing customers to enter the MotoCommerce platform directly from the dealer’s vehicle details page to configure pricing, review accessories and protection plans, complete trade-in appraisals, apply for financing, and lastly deposit and finalize agreements.
  
  • A ‘Buy Online’ badge on search results page listings, to drive awareness with buyers that the dealership offers an online vehicle purchasing option.
  
  • A ‘Buy Online’ identifying badge and a ‘Buy This Vehicle’ widget on vehicle details pages adds an additional layer of awareness for each retailer’s digital offering.

   

  About TRADER Corporation

  TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 25 million visits a month and more than 6 million mobile app downloads, TRADER's largest automotive marketplaces – autoTRADER.ca and autoHEBDO.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit go.trader.ca. Follow TRADER on LinkedIn, Facebook and YouTube.
   

  About Motoinsight

  Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others. Motoinsight solutions are used by nearly every automaker brand, over 1,400 dealership franchises and the largest lenders and insurance companies. The company serves customers in the United States, Canada and Australia. For more information, visit www.motoinsight.com.

• Former Volvo executive Alex Lvovich to join digital retailing provider Motoinsight (Nov 23, 2021)

  TORONTO, November 17, 2020 – Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today welcomes former Volvo Car executive Alex Lvovich to their team as chief strategy officer.
  
  Lvovich joins the Motoinsight team during a period of rapid growth following the recent industry-wide transition to digital retailing and online car shopping. He brings with him extensive automotive experience from his roles in the industry, including deputy CFO for Volvo Car USA, managing director for Volvo Car Canada, and head of operational performance excellence for Volvo Car USA.
  
  “Like Amazon did for consumer goods, MotoCommerce is making the whole automotive purchase intuitive and bringing the industry in line with the modern tools you see everywhere today. That’s why the Motoinsight was so appealing to me,” said Lvovich.
  
  “It’s a rare occasion that you get to join a company with such an exciting and open future, and I want to share my experience so that we can continue growing and fueling meaningful change in our industry.”
  
  Motoinsight’s flagship MotoCommerce™ digital retailing platform is a leading commerce solution for dealerships and OEMs across North America that has provided omni-channel shopping tools for over 1,400 dealers and many leading OEMs including Volvo, Audi, Polestar, Hyundai, Genesis, Honda, and more. The innovative shopping technology unifies the online and in-store purchase experiences into a single, seamless process.
  
  “This year has made clear the transformative power and importance of being able to serve customers beyond the walls of the dealership,” said Andrew Tai, CEO and co-founder of Motoinsight. “But just as consumer expectations continue to shift, our company needs to continually evolve in order to help the industry thrive. Alex brings tremendous insight to our team that will help us better understand and serve the needs of our OEM and dealership partners.”
  
  Lvovich previously held many pivotal roles in the automotive industry since 1999 including finance positions at Ford Motor Company and executive leadership roles at Volvo Car Canada and Volvo Car USA. He graduated University of Colorado and Belarus State University with a Master of Science in economics and management.
   

  About Motoinsight

  Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others. Motoinsight solutions are used by nearly every automaker brand, over 1,400 dealership franchises and the largest lenders and insurance companies. The company serves customers in the United States, Canada and Australia. For more information, visit www.motoinsight.com.

• How to Sell 100 Cars in Four Minutes (Nov 23, 2021)
  The Honda Civic Type R Limited Edition is pretty quick. Ultralight forged wheels by BBS, a limited-slip differential, and 306 horsepower turn the affordable family sedan into a tire-smoking, corner devouring, track-day David to the supercar Goliaths.
  
  So maybe it’s no wonder there was so much demand for the 100 units set aside for the Canadian market. Sports car performance with family hatchback pricing is an alluring combination. But once the marketing has taken hold of consumer interest, how do you turn that into buying commitments?
  
  Honda didn’t have any trouble answering that question. No stranger to technology as a catalyst for performance (how else do you get 306 horsepower out of a two-litre engine?), they found the tech-forward solution: digital retailing.
  
  Right now, digital retailing is the only practical and safe way to sell cars amid concerns of COVID-19. You can see the evidence of this in the elevated stock performance of online automotive retailer Carvana, up 4.4 per cent YTD in a time when major dealer groups are down anywhere from 10 to 30 per cent. Carvana is digital-first; it’s their advantage over dealerships, and it’s the future of the industry.
  
  Because this isn’t just a temporary bubble. The pandemic has accelerated consumer adoption of online car buying processes (as it has done for every other industry), but what investors have identified here is the staying power; recent events have cemented online shopping as the new way to buy, even after the pandemic ends.
  
  That’s why Honda, in a time when economic uncertainty and limited mobility stifle car sales, could sell all 100 cars in under four minutes. By using MotoCommerce to power their online pre-order system, Honda translated their marketing efforts into closed deals in less time than it takes to drive to the dealership. This level of performance just isn’t possible through the old way of doing business.
  
  Digital retailing created a process with no roadblocks, no stress points, and no limits to how fast or enthusiastically Honda’s customers could pre-order their cars. Vehicle availability was the only restriction on the sale of the Civic Type R Limited Edition.
  
  We recognize that the Type R is a special car. No matter how well you advertise, your audience probably isn’t going to be as ravenously animated about purchasing their next minivan or subcompact. But there’s another side to this: 100 people dove headfirst into the purchase of a car they hadn’t even had the chance to look at, never mind test drive.
  
  That unbridled eagerness demonstrated the ease and alacrity with which consumers adopted a digital-only process. This sort of enthusiasm doesn’t emerge from nowhere; it indicates an underlying demand on which Honda expertly capitalized, and which dealerships can leverage to sell anything from a next-gen sports car to a family sedan.
  
  The Type R’s astonishing sales figures are proof of two facts: first, that the Type R is an undeniably desirable car; and second, that car buyers wanted digital retailing long before we gave it to them. Just like this race-ready Civic, digital retailing is the practical, tech-forward, high performance option that consumers can’t get enough of. As we forge a path out of the COVID-19 pandemic, digital retailing is going to be the powerhouse of our recovery — and our future.
  
  
  Read more about the Civic Type R Limited and its unprecedented launch success here.
  
  
  Since 2011, Motoinsight has been working with dealerships and OEMs to realize a new vision for the automotive industry through our leading solutions including MotoCommerce. If you’re ready to find out how your dealership can thrive in the digital future, visit
  motoinsight.com. Let’s redefine automotive retail, together.

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