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HAND SANITIZER STATIONS

Exclusive Sponsorship!

13000.000000

Place your company logo, booth #, and messaging on signage at each of the hand sanitizer stations placed throughout both the West and North Halls.

Fourteen (14) total hand sanitizer stations

Exact signage dimensions and specifications provided by NADA at time of purchase.

Late fees of 25% to 50% will apply to extensions beyond the published creative deadline.

-1.00

NADA LIVE STAGE - GOLD SPONSOR

Convention Center

$30000.00

NADA LIVE STAGE - GOLD SPONSOR

GOLD SPONSORSHIPS: KEY INDUSTRY INITIATIVES

30000.000000

Live Stage—a major hub for attendees to gather and view dynamic panel discussions and interviews—is a live broadcast studio. Located in the high-traffic West Lobby, the stage features engaging hosts interviewing guests and industry panelists. 30-minute segments include keynote speakers, OEM execs and other industry experts. Content is livestreamed to entire NADA membership, then posted on NADA digital channels throughout the year.

Choose from one of the four distinct series of daily programs focusing on latest industry trends.

Diverse and Inclusive Dealership Workforce
Cyber-Security Strategies for Dealerships
Electric Vehicle Landscape
Latest Social Media and Other Digital Marketing

Topics from each series are covered in 30-minute segments each day. Sponsorship includes:

Opportunity to plan and participate in one of the four daily panels/segments in a sponsored series and—on the other three days—sponsor is mentioned from stage during the sponsored series
Daily mention from stage (intro and outro slide with voiceover and sponsor logo, booth number and tagline)
Recognition and thanks from Live Stage host before and after each segment in the sponsored series
Promotion of the sponsor’s panel/segment on NADA blog and all NADA social platforms
Second-tier placement of sponsor logo on backdrop and on side and rear panels of Live Stage structure
An up-to-10-second commercial (supplied by sponsor) all four days of NADA Video programming (preproduced programming is shown in most NADA Show hotels and on buses)
Promotional interview at sponsor’s booth
Sponsor logo on NADA marketing related to Live Stage

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2.00

NADA LIVE STAGE - PLATINUM SPONSOR

Convention Center

$50000.00

NADA LIVE STAGE - PLATINUM SPONSOR

PLATINUM SPONSORSHIPS: OWN THE STAGE FOR 30 MINUTES

50000.000000

30-minute presentation from Live Stage by Platinum Sponsor
Guaranteed 500,000 impressions from targeted promotion of live video across social media, twice-daily
E-mail distribution (morning and late afternoon) and via NADA blog
An up-to-15-second daily commercial shown from Live Stage multiple times each day
First-tier placement of sponsor logo on backdrop and on side and rear panels of Live Stage structure
Logo and sponsor mention during Main Stage sessions (Friday and Saturday), as well as on the NADA blog.
An up-to-15-second commercial (supplied by sponsor) all four days of NADA Video programming (preproduced programming is shown in most NADA Show hotels and on buses)
Recognition and thanks from Live Stage host throughout each day
Promotional interview at sponsor booth
Sponsor logo on NADA marketing related to Live Stage

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6.00

SKYWALK

Convention Center

SKYWALK

West Hall to North Hall

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Make a quick walk from West Hall over to North more enjoyable for attendees by sponsoring the lively DJ entertainment area along the spacious and bright Skywalk. Sponsor branded signage and timely announcements from the DJ acknowledging sponsor and sponsor's booth number/hall location. DJ will be live on Friday and Saturday from 11am-3pm.

Photo of steel drummer is for showing approximate footprint of the space and sponsor branding opportunity.

SPORTS BAR RESTAURANT

Convention Center

$20000.00

West Hall - North End Expo Lobby

SPORTS BAR RESTAURANT

20000.000000

Exclusive opportunity for sponsor to place their brand and messaging into the sports bar restaurant located at the north end of the west expo hall lobby. Atrium-style with plenty of natural light and comfortable seating provides a relaxing atmosphere to catch-up on all the NCAA action! Digital and meter board signage - along with a wall cling - will include sponsor branding.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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1.00

ROTATING KIOSKS

Convention Center

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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28.00

LIFESTYLE PAVILION (exclusive)

Convention Center

LIFESTYLE PAVILION (exclusive)

To find out more information, please visit NADA's website Envision by Freeman.

The Lifestyle Pavilion offers various wellness activities for attendees to rejuvenate themselves, including chair and foot massages - which can be sponsored. Sponsorship includes co-branding of logos - both the sponsor's logo and the NADA Show logo - on signage showcasing the chair and foot massage area within the Lifestyle Pavilion. Co-branding is also on T-shirts worn by the professional masseurs.

Note: Absolutely no additions or alterations to the above offerings/criteria.

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1.00

EXHIBITOR SPOTLIGHT

Digital/Print/Video

$8000.00

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EXHIBITOR SPOTLIGHT

per two-minute video

8000.000000

While exhibiting at the NADA Show, the award-winning NADA Video production team will visit your booth to shoot a leading-edge video interview with your exec, highlighting how your company helps dealers enhance efficiency and profitability.

NADA Video will deliver the fully edited, two-minute video via Dropbox the following day, so exhibitors can utilize it both during the NADA Show, and throughout the year in their ongoing marketing efforts.

Act quickly! Only eight video time slots available.

8.00

NADA SHOW E-BLAST

Digital/Print/Video

$5000.00

Available November. Price shown is per month.

NADA SHOW E-BLAST

5000.000000

Exclusive opportunity to place a banner within the NADA Show marketing e-blasts, which are sent to NADA members, prospective and past attendees, and industry affiliates.

Exact month will be determined and confirmed with NADA Sales Representative after purchase.

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4.00

NADA SHOW E-NEWSLETTER

Digital/Print/Video

NADA SHOW E-NEWSLETTER

Available December

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Exclusive opportunity to place a banner within the NADA Show e-newsletters, which are sent to registered Show attendees only.

Exact month will be determined and confirmed with NADA Sales Representative after purchase.

4.00

RETARGETING ADS - 100,000 IMPRESSIONS

Digital/Print/Video

$7500.00

RETARGETING ADS - 100,000 IMPRESSIONS

7500.000000

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-3.00

RETARGETING ADS - 50,000 IMPRESSIONS

Digital/Print/Video

$5000.00

RETARGETING ADS - 50,000 IMPRESSIONS

5000.000000

Back by popular demand! Targeted banner ads are available exclusively to NADA Show exhibitors to build brand awareness. Cookies track registered attendees and other NADA Show website visitors. The ads are then served on the numerous websites (across 95% of the consumer web) that attendees visit during their regular online browsing. An advanced, real-time bidding algorithm optimizes campaigns for maximum exposure. A limited number of overall impressions is available.

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-1.00

NADA DIGITAL PROGRAMMING (exclusive)

Digital/Print/Video

$0.00

NADA DIGITAL PROGRAMMING (exclusive)

Contact NADA for pricing and details

0.000000

Exclusive sponsorship all four days (March 10-13) or daily sponsorship!
NADA Video—the official video news program for the NADA Show—features daily show coverage, reports from the expo hall, and interviews with top industry executives and NADA leadership. Each day of programming is distributed to NADA dealers—at the expo or at home in their dealership—via the NADA Headlines daily e-newsletter, NADA Blog and social media channels. Programs can be accessed via NADA Blog at least one month after the show and also on the NADA YouTube channel throughout the year.

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1.00

NADA SHOW MAGAZINE - Full-page ads

Digital/Print/Video

$8000.00

NADA SHOW MAGAZINE - Full-page ads

8000.000000

Placed in the hands of every NADA Show attendee (and direct-mailed to the full NADA membership the week before the show), the annual NADA Show Magazine offers a complete show overview, including speaker profiles and the latest show highlights that both attendees and exhibitors won’t want to miss. NADA’s award-winning editorial coverage also includes profiles of the incoming NADA chairman, NADA 2022 economic forecast, NADA 2022 objectives and other key articles.

• PDF of the magazine will be archived at NADA Show Magazines as a “flipbook”
(Flipsnack) – all ads will have the option of “linking” to a URL of the advertiser’s
choice (i.e., video, web site, white paper, etc.)

Don’t miss the opportunity to advertise in NADA’s most anticipated publication of the year!

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-4.00

NADA VIDEO COMMERCIALS

Digital/Print/Video

for up to a 30-second spot

NADA VIDEO COMMERCIALS

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NADA Video creates award-winning auto-industry news and interview segments. Four unique programs will air—one each day—on Thursday, Friday, Saturday, and Sunday inside attendees’ rooms at participating NADA host hotels, on the all-day NADA dedicated shuttle buses, at NADA Show Live Stage in-between segments.

-2.00

NADA SHOW PROGRAM DIRECTORY - Full-page ads

Digital/Print/Video

NADA SHOW PROGRAM DIRECTORY - Full-page ads

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HOTEL ROOM DROP USAGE FEE

HOTELS

HOTEL ROOM DROP USAGE FEE

HOTELS

limit 5 only

Sponsor must contact NADA to purchase one of the five available slots that have been reserved for hotel room drop opportunites at official NADA host hotels. NADA must review and approve each room drop. Sponsor is then able to coordinate individual payments, logistics and fulfillment with the hotels. Sponsor is responsible for all production costs, delivery fees, and other expenses at the hotels.

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EXTERIOR WALL BANNER

SIGNAGE

Banner is located next to the shuttle-bus drop-off area at the West Hall. This location will see plenty of non-stop daily traffic as attendees will arrive and depart from this location all day. Guaranteed maximum visibility and numerous impressions for sponsor.

30' x 30' banner

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for exact locations and availability.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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1.00

FOOD COURT: BENCH-SEAT WALL BANNERS

SIGNAGE

FOOD COURT: BENCH-SEAT WALL BANNERS

West Hall - Food Court
per banner

Choice of two (one is SOLD; one available) high-profile wall banners placed above the bench-seating inside the food court. Banners are also
visible from the main lobby area. Sponsor may choose one, or both banners, which will be placed on the walls at
each end of the bench-seating section providing the sponsor with an opportunity to “bookend” this seating area
with their brand and message.

10' x 10' banners

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for exact locations.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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1.00

FOOD COURT: ENTRY WALL BANNERS

SIGNAGE

$13000.00

FOOD COURT: ENTRY WALL BANNERS

West Hall - Food Court

13000.000000

Large wall banners placed on one side of the left and right entryways off the Main Lobby into the food court. Sponsor may purchase one, or both banners. Opposite facing wall will have NADA Show brand banner. Plenty of foot-traffic and high visibility, as the food court also has access to the expo hall cooridor.

15' x 13' banner

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for exact locations.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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0.00

HANGING BANNERS

SIGNAGE

HANGING BANNERS

West Hall - Expo Lobby

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High-impact banners extend down from the ceiling of the expo hall lobby: Banners will be hung in an alternating pattern - left to right - down the high-traffic expo hall corridor fromthe first main entrance to the expo hall (W1), all the way down to the W3 entrance. Choice of four locations.

10' x 8' banners

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for exact locations.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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0.00

NAPKIN HOLDERS

SIGNAGE

Napkin holders are placed on each table within the food court. Two, or four-color printed card stock with the sponsor's logo/brand and booth # will be placed on all napkin holder dispensers. Exclusive opportunity and high-visibility sponsorship.

Cardstock size: 6.5" x 4.25"

Price includes production, installation and removal. Exact dimensions will be sent by NADA for production

Late fees of 25% to 50% will apply to extensions beyond the published creative deadline

OVERHEAD CLING

SIGNAGE

$20000.00

OVERHEAD CLING

West Hall - Expo Lobby

20000.000000

Strategically-placed overhead cling guarantees maximum visibility for the sponsor. One-of-a-kind cling will be visible to all attendees entering or exiting the food court area and walking towards the north end of the west expo hall corridor.

37.5' x 7.5' banner

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for exact locations.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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0.00

WALL BANNER BETWEEN MAIN LOBBY AND FOOD COURT

SIGNAGE

WALL BANNER BETWEEN MAIN LOBBY AND FOOD COURT

West Hall - Off Main Lobby (between registration and food court)

Located on the wall around the corner from the shuttle-bus drop-off location, leading to registration, the west hall main lobby and the food court. High-traffic corridor guarantees plenty of impressions for the sponsor's brand and message. Only one available!

16'x11' banner

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for exact locations.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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0.00

WALL BANNERS

SIGNAGE

$9000.00

West Hall - Expo Hall Lobby Corridor

WALL BANNERS

9000.000000

Visible to all attendees entering and exiting the expo hall, along with those walking the corridor. High-traffic area guarantees maximum exposure and lots of impressions for sponsor's brand and messaging.

10' x 9.4' banners

Pricing includes production, installation and removal. See NADA’s website Envision by Freeman for exact locations.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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2.00

WATER FOUNTAIN SIGNAGE

SIGNAGE

$3000.00

WATER FOUNTAIN SIGNAGE

3000.000000

Refilling your water bottle is both the safest and smartest way to stay hydrated while visiting the Show. Make sure your brand is affiliated with this popular trend. Highly-visible sponsor signage placed above water bottle refill stations won't be missed.

60.5" x 60.25" banner

Pricing includes production, installation and removal. See NADA's website Envision by Freeman for locations.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fee of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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10.00

CANOPY BANNERS AT TAXI PICK-UP/DROP-OFF

SIGNAGE

$9800.00

CANOPY BANNERS AT TAXI PICK-UP/DROP-OFF

NORTH HALL
per banner

9800.000000

These high-visibility banners are an excellent way to convey the sponsor’s brand, message and booth number. Total of six banners available.

40' x 3' banners

Pricing includes production, installation and removal. To see banner locations and availability, visit NADA’s website Envision by Freeman.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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0.00

ESCALATOR WALL BANNERS

SIGNAGE

$25000.00

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ESCALATOR WALL BANNERS

per banner

25000.000000

Choice of two banner ad placements placed diagonally above escalators on either side of the Main Lobby. The Main Lobby is basically a grand concourse, where Show attendees first enter the West Hall from drop-off areas for shuttle buses and taxis. Throughout the day, attendees use the Main Lobby to access the food court located directly behind the Main Lobby, as well as head to and from workshops and other events on various floors in the West Hall. The popular NADA Live Stage—with daily programming of industry speakers and topical panel discussion on key industry topics—is also located in this high-traffic area.

50'x10.8' banners

Pricing includes production, installation and removal. Exact dimensions will be sent by NADA for production.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

POWERED COLUMN CLINGS

SIGNAGE

$9500.00

POWERED COLUMN CLINGS

Main Lobby - North Hall

9500.000000

Opportunity to place sponsor logo, brand and messaging on a banner cling that wraps around the powered columns in the lobby in front of the expo hall entrances. Columns are surrounded by comfortable circular seating and located in a high-traffic area of North Hall.

6' banner cling

See NADA’s website Envision by Freeman for exact locations and availability.

Location of item will be determined and confirmed with NADA Sales Representative after purchase.

Late fees of 25% to 50% will apply to any extensions beyond the published creative deadlines.

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8.00

SHUTTLE-BUS ROUTE SIGNAGE

TRANSPORTATION

SHUTTLE-BUS ROUTE SIGNAGE

TRANSPORTATION