PCG Digital

Manasquan, NJ
United States
http://www.pcgdigital.com/

Strategies That Grow Automotive Brands

At PCG, we pride ourselves on the relationships we have built with our clients. Think of Team PCG as an extension of your marketing team!

If you’re looking for a team of doers, creators, and problem-solvers, PCG Digital has a few people you should meet:

Our digital services are based on four pillars – Search Engine Marketing (SEM), Social Media Advertising, Search Engine Optimization (SEO), and Content Creation. One of our SEM specialists will work with you to reach elusive hyper-local audiences by identifying what terms and targets to bid on that generate actionable leads, along with extensive keyword and market research. You’ll reach a broader audience and strengthen your brand voice with a social media specialist, who will create social campaigns to promote your inventory, event, and sales. You’re sure to see improved organic visibility when an SEO specialist optimizes your metadata, alt text, and Google My Business listing, including categories, services, products, photos, hours, UTM-tagged links, and more. A Content specialist will breathe life into your website with customized content using SEO tactics to provide educational value to consumers and increase your organic Google ranking.

It is anywhere from difficult to impossible to manage every aspect of the digital landscape. Rather than trying to do it all yourself, why not leave it to an award-winning team of digital marketing specialists who have mastered it all?

Show Specials

Digital Audit NADA Special Pricing (Jan 20, 2022)

Contact Team PCG for a Digital Audit NADA special pricing of $1900. Originally $2500 ($600 in savings).

Press Releases

Google SEM Research Report (Jan 20, 2022)

https://www.brianpasch.com/google-sem-report/

Products

Content Creation

Our Content Specialists work in conjunction with our SEO team to distribute original, compelling content via the web, increasing organic site traffic by building up relevant keyword ranks in target demographic search terms.... More Info Less Info

Working closely with the SEO team, our content team will optimize all existing pages on your website for best SEO practices, including adding hyperlinks, making keyword-targeted H1s and adding geotargets to the content. Additionally, we will optimize all images to have keyword-rich alt text.

We’ll also create content optimized for the future of voice search with Q+A format blogs and a focus on long-tail keywords, plus format the site appropriately for mobile and desktop. All of our content follows compliance guidelines when necessary.

Customized Content Catered to your Brand, Inventory, Location, or Specials
Optimize Existing Web Pages for Search
Monitoring Compliant Pages for Guidelines
General Site Maintenance
Explore Voice Search Opportunities
Explore Voice Search Opportunities
Site Formatting
Image Optimization

Digital Audit

Our audit teams are trained directly by Brian and Glenn Pasch on how to perform in-depth audits of your digital presence, strategy, customer experience, website and CRM.... More Info Less Info

Without the right insight into your digital marketing, you could be missing leads, overspending, or letting your competitors gain an edge without even knowing about it!

DIGITAL AUDIT

Report with findings from a team of specialists (SEM, Social, SEO)
Custom 30 and 90 day action plans with clear-cut recommendations
Custom curriculum of training workshops based on our finding
Live webinar with our team of experts
Recorded webinar for future reference

LEAD HANDLING AUDIT

Perform a deep dive in your CRM to compare your performance against industry benchmarks
Evaluate your current email follow-up process and offer access to our proven email templates
Live webinar with CEO Glenn Pasch
Custom action plan for implementing improvement
Recorded webinar for future reference

Fixed Ops Package

Many dealers see their largest share of revenue come in through fixed operations, yet they often neglect to make a serious investment promoting this department.... More Info Less Info

Many dealers’ main source of revenue is fixed operations, yet they often neglect to make an investment in marketing this department. PCG has created a specialized digital marketing strategy to grow the market share of your most profitable department and give you a competitive edge over other dealers in your area who are content with complacency.

GOOGLE OPTIMIZATION

Create/Claim GMB Listings for Service and Parts
Update GMB Sales Listing to Show Hours for All Departments
Optimize GMB Settings for Maximum Local Search Visibility
Publish Monthly Service Specials as Posts on GMB
Install Top Selling Items in the Products Carousel
Promote GMB Service Listing in Google Search and Maps

SOCIAL MEDIA ADVERTISING

Campaigns Based On Promotions, Specials, and Awareness
Custom Audiences
Campaigns Driving Traffic to your Google My Business Listing

LOCAL PAID SEARCH

Keyword Research & Copy Creation
Radius Targeted Advertising
Linking with GMB Account

SERVICE-BASED CONTENT

Optimize Current Service Content
Create Unique Service-Based Content
Utilize Relevant Service Keywords

Search Engine Marketing

When it comes to search engine marketing, our method focuses on maximum ROI and high quality leads through precision targeting. Our paid search specialists are fluent in Google as well as Bing.... More Info Less Info

Our paid search specialists are fluent in Google, and will run pay-per-click campaigns with in-market targeting and audience retargeting through the search and display advertising networks. These are optimized for both desktop and mobile, and each individual campaign has its own conversion tracking and lead mapping.

With advanced bid management, you never need to worry about overspending your budget, and our dynamic inventory advertising allows us to effortlessly retarget customers with your current inventory in mind.

Multi-Platform Advertising Across Desktop and Mobile
In-market Targeting and Audience Retargeting Through Search and Display Advertising
Conversion Tracking and Lead Mapping By Campaign
Website Engagement Tracking
Detailed Monthly Campaign Performance Reporting
Video-Based Advertising
Dynamic Inventory Advertising
Advanced Bid Management

Search Engine Optimization

A well managed SEO program consists of more than just links pointing to your homepage. Your site must be free of errors, updated regularly and fully optimized for all the major search engines.... More Info Less Info

Your dedicated SEO Specialist will revamp your keyword strategy with a thorough keyword map of your website and a complete overhaul of your metadata to include keywords and geotargets. Once the backbone of the site is built out with metadata, we’ll make sure it’s mobile-friendly and free of any duplicate title tags, H1s, and H2s.

Don’t forget about offsite optimization–between Google My Business updates and management, business listing management on Yext, and Youtube video optimization, we’ve got your complete digital footprint covered.

Keyword Mapping and Metadata Optimization
Google Analytics Configuration
Google My Business Optimization & Management and Monthly Google Post
Business Listing Management via Yext
Site Health Monitoring for Coverage Errors, Site Speed, and Mobility Issues
YouTube Video Optimization
Link Building Outreach
Schema Markup Implementation

Social Media Advertising

We take the time to work with you to fully understand your dealership’s brand voice. Our graphics, content, and videos work together to show off your vehicles, and further engage social consumers into taking action on the ad itself.... More Info Less Info

Your Social Media Specialist works with both Facebook and Instagram, running advertising campaigns using custom and lookalike audiences. Our campaigns focus on your brand voice, monthly specials, incentives, and any other events that you may have coming up. We are committed to creating compliant graphics for our social ads, and strictly follow the Social Media Sales Funnel. With the addition of Dynamic Inventory Advertising through Facebook Ads Manager, we can present your inventory to customers in real-time, so you never have to worry about advertising products you don’t currently have in stock.

Facebook and Instagram Advertising Campaigns
Campaigns Focusing on Brand Voice, Monthly Specials, and Incentives
Compliance Submission (Upon Request)
Social Media Sales Funnel Implementation
Dynamic Inventory Advertising through Facebook Ads Manager
Marketplace for Facebook Inventory Integration.

Additional Info

This company does business in International markets.

Yes