Mudd Advertising

Cedar Falls,  IA 
United States

A True Omni-Channel Automotive Advertising Agency

Mudd Advertising is a next-generation, Omni-Channel agency. All under one roof, we provide end-to-end services built on forty years of automotive advertising expertise, powered by the most sophisticated marketing technology to date! Our multi-channel advertising platform, MuddVision, brings simplicity and scalability to marketing strategy, implementation, and measurement. With dedicated account teams for optimum service and performance, Mudd Advertising proudly serves over 5,000 automotive clients and we mean it when we say, “We love it when you succeed!” 

 Show Specials

  • 50% discount on the first month’s management fee for new enrollment with MuddVision.  Visit Mudd Advertising at booth #3247W to see how MuddVision can help with the seamless execution of all of your marketing campaigns.  

 Press Releases

  • Mudd Advertising will be exhibiting at the 2022 NADA Conference and Expo in Las Vegas. The event is scheduled for March 10-13, so make sure to stop by Booth #3247W and see what MuddVision has in store. 

    Cedar Falls, Iowa – December 1, 2021 – Mudd Advertising is excited to showcase their new proprietary media platform, MuddVision, at the 2022 NADA Conference & Expo. This innovative and groundbreaking advertising technology provides a transparent look at campaign reach & frequency for all marketing channels—digital & traditional--in real time! Attendees who visit their booth (#3247W) will be able to see how it works firsthand, as Mudd demonstrates example campaigns for any market.  

    MuddVision was engineered to bring clarity, unity, and scalability to digital and traditional marketing like no other advertising technology has done before. It delivers a transparent look at budget-to-tactic KPI forecasting, giving insight into what will work for dealers to accomplish their goals more efficiently. MuddVision’s integrated dashboard provides a clear view of a campaign strategy through automated workflows and message deployment capabilities across all channels. 

    The NADA show is the automotive industry’s most comprehensive annual event, bringing together thousands of industry leaders, vendors, and dealers. The event supplies a framework for learning, sharing market trends, products, emerging technologies, and networking with all who attend. It was at the 1986 NADA convention in New Orleans, where founder Jim Mudd garnered the attention and trust of a robust new set of dealer clients. Mudd was asked to speak to attendees about a set of key advertising principles he had refined, based on 25 years of work in broadcast radio, and had been successfully applying with several midwestern dealers since 81’. Now, four decades later, Mudd Advertising is successfully rolling out MuddVision, incorporating some of these same key principles, deep knowledge, and experience in successful automotive retail marketing with world-class technology. 

    “Our family is excited that our team is exhibiting MuddVision at NADA. We celebrated our 40th-anniversary last year and MuddVision is a great start for the next 40. Both NADA & Mudd Advertising have staying power and what separates us both from our competition is our ability to bring relevant service to the dealer body for a long time. It's only fitting that Mudd is the agency bringing the focus back to the traditional "reach & frequency" model of media buying into a digital-first world. MuddVision is enabling us to unify digital and traditional media for the next generation of dealers.” 
    - Rob Mudd, Chief Futurist 

    Mudd Advertising will also highlight its success with its full-service agency clients. Mudd’s account executives have incorporated MuddVision into their clients' ongoing marketing and realized remarkable results. Talk to our team about how their clients benefit from having a single partner to plan, execute and manage their ad dollars, driven by data while optimizing efficiency. Also, dealers and dealer groups are encouraged to take advantage of a 50% discount on the first month’s management fee for new enrollment with MuddVision. Visit Mudd Advertising at NADA Booth #3247W to speak with Mudd team members about MuddVision and Mudd’s solutions to drive results.  

    About Mudd Advertising: 
    For forty years, Mudd Advertising has been supporting automotive dealers across the country. Mudd offers marketing and advertising solutions, specializing in digital, traditional media tactics (TV and radio production), point of sale production, and direct mail for the automotive industry. 


  • MuddVision
    A multi-channel platform that brings simplicity and scalability to advertising strategy through real-time audience building, unified digital & traditional execution, live budget-to-KPI forecasting, machine-learning, and transparent campaign measurement....

  • MuddVision brings clarity and unity to digital & traditional marketing by recalibrating the approach. It focuses cross-channel campaigns on the most crucial ingredients; audience identification, reach and frequency. MuddVision powers the process by combining proprietary bidding algorithms and machine learning with a white glove support model that includes dedicated account reps and digital strategists to optimize performance. First, MuddVision determines where your strengths and weaknesses lie by doing a deep dive into your active digital marketing efforts. With that considered, MuddVision builds a recommendation by identifying audience reach with relevant tactics. Then media across all channels is deployed, while meeting a desired frequency, at scale in the zip codes that matter. Positioned to meet the evolving advertising needs of both single point dealerships and dealer groups, MuddVision enables Mudd Advertising to be a next-generation, Omni-Channel agency.

 Additional Info

This company does business in International markets.