PCG Digital

Manasquan,  NJ 
United States

Strategies That Grow Automotive Brands

At PCG, we pride ourselves on the relationships we have built with our clients. Think of Team PCG as an extension of your marketing team! 

If you’re looking for a team of doers, creators, and problem-solvers, PCG Digital has a few people you should meet:


Our digital services are based on four pillars – Search Engine Marketing (SEM), Social Media AdvertisingSearch Engine Optimization (SEO), and Content Creation. One of our SEM specialists will work with you to reach elusive hyper-local audiences by identifying what terms and targets to bid on that generate actionable leads, along with extensive keyword and market research. You’ll reach a broader audience and strengthen your brand voice with a social media specialist, who will create social campaigns to promote your inventory, event, and sales. You’re sure to see improved organic visibility when an SEO specialist optimizes your metadata, alt text, and Google My Business listing, including categories, services, products, photos, hours, UTM-tagged links, and more. A Content specialist will breathe life into your website with customized content using SEO tactics to provide educational value to consumers and increase your organic Google ranking.

It is anywhere from difficult to impossible to manage every aspect of the digital landscape. Rather than trying to do it all yourself, why not leave it to an award-winning team of digital marketing specialists who have mastered it all? 

 Show Specials

 Press Releases


  • Content Creation
    Our Content Specialists work in conjunction with our SEO team to distribute original, compelling content via the web, increasing organic site traffic by building up relevant keyword ranks in target demographic search terms....

  • Working closely with the SEO team, our content team will optimize all existing pages on your website for best SEO practices, including adding hyperlinks, making keyword-targeted H1s and adding geotargets to the content. Additionally, we will optimize all images to have keyword-rich alt text.

    We’ll also create content optimized for the future of voice search with Q+A format blogs and a focus on long-tail keywords, plus format the site appropriately for mobile and desktop. All of our content follows compliance guidelines when necessary.

    • Customized Content Catered to your Brand, Inventory, Location, or Specials
    • Optimize Existing Web Pages for Search
    • Monitoring Compliant Pages for Guidelines
    • General Site Maintenance
    • Explore Voice Search Opportunities
    • Explore Voice Search Opportunities
    • Site Formatting
    • Image Optimization
  • Digital Audit
    Our audit teams are trained directly by Brian and Glenn Pasch on how to perform in-depth audits of your digital presence, strategy, customer experience, website and CRM....

  • Without the right insight into your digital marketing, you could be missing leads, overspending, or letting your competitors gain an edge without even knowing about it!


    • Report with findings from a team of specialists (SEM, Social, SEO)
    • Custom 30 and 90 day action plans with clear-cut recommendations
    • Custom curriculum of training workshops based on our finding
    • Live webinar with our team of experts
    • Recorded webinar for future reference


    • Perform a deep dive in your CRM to compare your performance against industry benchmarks
    • Evaluate your current email follow-up process and offer access to our proven email templates
    • Live webinar with CEO Glenn Pasch
    • Custom action plan for implementing improvement
    • Recorded webinar for future reference
  • Fixed Ops Package
    Many dealers see their largest share of revenue come in through fixed operations, yet they often neglect to make a serious investment promoting this department....

  • Many dealers’ main source of revenue is fixed operations, yet they often neglect to make an investment in marketing this department. PCG has created a specialized digital marketing strategy to grow the market share of your most profitable department and give you a competitive edge over other dealers in your area who are content with complacency.


    • Create/Claim GMB Listings for Service and Parts
    • Update GMB Sales Listing to Show Hours for All Departments
    • Optimize GMB Settings for Maximum Local Search Visibility
    • Publish Monthly Service Specials as Posts on GMB
    • Install Top Selling Items in the Products Carousel
    • Promote GMB Service Listing in Google Search and Maps


    • Campaigns Based On Promotions, Specials, and Awareness
    • Custom Audiences
    • Campaigns Driving Traffic to your Google My Business Listing


    • Keyword Research & Copy Creation
    • Radius Targeted Advertising
    • Linking with GMB Account


    • Optimize Current Service Content
    • Create Unique Service-Based Content
    • Utilize Relevant Service Keywords
  • Search Engine Marketing
    When it comes to search engine marketing, our method focuses on maximum ROI and high quality leads through precision targeting. Our paid search specialists are fluent in Google as well as Bing....

  • Our paid search specialists are fluent in Google, and will run pay-per-click campaigns with in-market targeting and audience retargeting through the search and display advertising networks. These are optimized for both desktop and mobile, and each individual campaign has its own conversion tracking and lead mapping.

    With advanced bid management, you never need to worry about overspending your budget, and our dynamic inventory advertising allows us to effortlessly retarget customers with your current inventory in mind.

    • Multi-Platform Advertising Across Desktop and Mobile
    • In-market Targeting and Audience Retargeting Through Search and Display Advertising
    • Conversion Tracking and Lead Mapping By Campaign
    • Website Engagement Tracking
    • Detailed Monthly Campaign Performance Reporting
    • Video-Based Advertising
    • Dynamic Inventory Advertising
    • Advanced Bid Management
  • Search Engine Optimization
    A well managed SEO program consists of more than just links pointing to your homepage. Your site must be free of errors, updated regularly and fully optimized for all the major search engines....

  • Your dedicated SEO Specialist will revamp your keyword strategy with a thorough keyword map of your website and a complete overhaul of your metadata to include keywords and geotargets. Once the backbone of the site is built out with metadata, we’ll make sure it’s mobile-friendly and free of any duplicate title tags, H1s, and H2s.

    Don’t forget about offsite optimization–between Google My Business updates and management, business listing management on Yext, and Youtube video optimization, we’ve got your complete digital footprint covered.

    • Keyword Mapping and Metadata Optimization
    • Google Analytics Configuration
    • Google My Business Optimization & Management and Monthly Google Post
    • Business Listing Management via Yext
    • Site Health Monitoring for Coverage Errors, Site Speed, and Mobility Issues
    • YouTube Video Optimization
    • Link Building Outreach
    • Schema Markup Implementation
  • Social Media Advertising
    We take the time to work with you to fully understand your dealership’s brand voice. Our graphics, content, and videos work together to show off your vehicles, and further engage social consumers into taking action on the ad itself....

  • Your Social Media Specialist works with both Facebook and Instagram, running advertising campaigns using custom and lookalike audiences. Our campaigns focus on your brand voice, monthly specials, incentives, and any other events that you may have coming up. We are committed to creating compliant graphics for our social ads, and strictly follow the Social Media Sales Funnel. With the addition of Dynamic Inventory Advertising through Facebook Ads Manager, we can present your inventory to customers in real-time, so you never have to worry about advertising products you don’t currently have in stock.

    • Facebook and Instagram Advertising Campaigns
    • Campaigns Focusing on Brand Voice, Monthly Specials, and Incentives
    • Compliance Submission (Upon Request)
    • Social Media Sales Funnel Implementation
    • Dynamic Inventory Advertising through Facebook Ads Manager
    • Marketplace for Facebook Inventory Integration.

 Additional Info

This company does business in International markets.