CF Search Marketing & Carrera Advertising

Deerfield Beach,  FL 
United States

CF Search Marketing and Carrera Advertising – Your one stop shop for all of your dealership’s marketing needs.

CF Search Marketing, formed in 2007, is a Digital Marketing company that specializes in SEO, PPC, Display, Video SEM, Social and Reputation Management, Social Advertising (Facebook, Instagram etc.), Email Marketing and Webcare. We help auto dealerships all over the United States increase conversions, website activity and sales. For many clients, this allows them to reach goals unimaginable. We work side by side with many website providers such as, Dealer Inspire, DealerOn, Sokal and many more to ensure the best possible consumer experience.

Carrera Advertising is a full service automotive advertising agency established in 1994 and over the past 26 years has worked with many of the largest dealers and dealer groups in the nation. Carrera is known as the OTT Streaming TV Experts, one of the first agencies to pioneer this arena. Carrera offers Full Service Advertising, Marketing Strategies, Creative & Branding Services, OTT, Streaming TV, YouTube Video, Streaming Radio, Traditional TV and Radio Production, Media Planning and Buying, Direct Mail, Print & POP.

CF Search Marketing and Carrera Advertising – Your turnkey solution for all of your dealership’s marketing needs.

Ask us about our website visitors re-engagement platform.

 Show Specials

  • When dealer schedules and attends a live presentation, dealer will recieve one streaming TV spot. Must be claimed and dealer must sign up to recieve it prior to the show beginning.

    Click here to complete our survey to get started:

    No substitutions, or cash equivalents, or transfers of any prize is permitted except at the sole discretion of CF Search Marketing or Carrera Advertising who reserve the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion.

  • (Nov 30, 2021)

    No substitutions, or cash equivalents, or transfers of any prize is permitted except at the sole discretion of CF Search Marketing or Carrera Advertising who reserve the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion. Cannot be combined with any other offers. With CF a 3-month minimum/$3,500 monthly ad budget with services at standard pricing is required to be eligible for the $500 Marketing Credit. Carrera Advertising requires a 3-month minimum/$5000 monthly advertising budget to be eligible.

  • (Nov 30, 2021)

    Participate in one of our demos and we will enter you in a drawing to win a $1000! 

    * 1 entry per company/dealer. Drawing will take place at noon PT on Sunday, March 13. Winner will be notified by email or phone on how to collect the prize.


  • Creative Services
    Our in-house creative geniuses have decades of automotive experience and the skills necessary to create any type of content you need!...

    • Dealership Branding: Branding is much more than a logo. It is the ability to stand out from the crowd by giving your dealership a unique that customers remember. 
    • Graphic Design: Our designers know what it takes to deliver creative content that will increase your website traffic and ultimately get customers through your doors. We are also well-versed in manufacturer and compliance guidelines so you can feel confident that you will get the most out of your marketing.
    • Music & Jingle Creation: Audio is an extremely potent tool for enhancing brand recall and recognition. The right music or jingle can communicate to your customers exactly what they need to know about your dealership. 
    • Logo Development: Whether it's a branding logo for your store or a special logo for a marketing campaign or event, our designers are up to the challenge! 
    • Drone Video Shoots: Drones have the ability to take high-definition photos and videos from any angle on any property...making your dealership look larger than life! 
  • SEM
    Paid Search (PPC) / Display...

  • CF Search Marketing is a pioneer when it comes to paid search and display advertising, utilizing best practices while taking advantage of the latest products that paid search has to offer, including our very on AdGen suite of automotive SEM tools.

    We ensure clients will increase their relative traffic, delivering qualified leads and a strong ROI. Innovation, transparency and attention to detail.

  • SEO
    Search Engine Optimization...

  • Our team of SEO experts take their time to fully audit every client’s on-page and off-page optimization for every major search engine (Google, Bing & Yahoo).

    This task is done, so we can provide each client with a personalized SEO strategy. Now if you couple that with our proprietary software, CF Search has all the tools to help your dealer brand adapt and improve organically, so you can truly dominate your competitors in search results.

  • ShopperID
    Make Anonymous Website Traffic Known!...

  • ShopperID uses 3 simple steps to identify, engage and convert your website visitors, with the right message at the right time and increase your website's hard conversions overnight. ShopperID gives you actionable data to increase your sales!
  • Social Advertising
    Through Social Advertising, we've helped dealers exceed their sales expectations through brand recall and awareness, qualified low-funnel traffic, and increasing leads....

  • By leveraging Social Media Advertising, dealers can get more people into their sales funnel earlier, perhaps even dipping into their competitors’ market share, to increase conversions down the funnel. An active social strategy is more than just keeping up — the opportunities are practically endless to reach new leads, draw people to your dealership, and increase sales. Social media posts create a more personal, lower-pressure engagement that makes people feel like part of the process rather than a target. Our strategies ensure our dealers appear in front of people in premium ad placements on Facebook, Instagram, and Messenger when they are most relevant to them. 

  • Social Media & Reputation Management
    Having a strong social media strategy is fundamental in today's market. Car dealers in particular can leverage an active presence on Social Media to remain 'top of mind' when car shoppers are ready to buy....

  • Our results speak for themselves! Since implementing our social media management packages in their marketing plan, dealers across the country have substantially improved engagement with the public and increased, in some cases, increased new user acquisition upwards of 200%. 

    Whether you are struggling with negative reviews, no reviews, or are simply looking for some help with day-to-day review management, we’re here to help! Our team of Reputation Management specialists can work with you to boost your reputation and increase customer satisfaction.

  • Streaming TV, Video, Streaming Radio
    Captivate your audience with eye-catching videos and take advantage of the new way to advertise on TV and Radio

  • Automotive dealerships can now use advanced audience targeting to ensure ads are only delivered to in-market consumers, creating a more personalized ad experience. Geo-targeted ads can be served by Zip Code specifically to consumers who are in-market to purchase a vehicle. Additional filters such as age, income, and vehicle of interest can be used to further segment the audience.

    Your website visitors who are shown a video ad are 70% more likely to convert to a lead. That is why we deliver video ads to the ideal automotive audience. Our platform reaches in-market automotive viewers as they watch video content across the web. 

  • Targeted Marketing
    Targeted marketing is all about getting the right message to the right consumer in order to increase the chances of a conversion.

  • Targeted strategies like email marketing, can help you increase dealership brand awareness, drive more website traffic, and promote timely incentives.​ Email campaigns are optimized for mobile and our designs ensure that your message is heard loud and clear.

  • Traditional Marketing
    TV, Radio, and Direct Mail ensure that you can get the right message to the right consumer in order to increase the chances of a conversion....

  • The benefits of traditional TV ads cannot be overstated. With Carrera Advertising's high-quality production, you can be sure the widest audience gets your message clearly and often. TV ads do not fight for screen space, reach vast audiences and build trust in the community.

    Direct mail campaigns are extremely effective in reaching consumers and are more likely to elicit a response. They can also improve brand association and increase customer retention. Due to the fact that it is both highly targeted and trackable, automotive direct mail continues to thrive in today's digital age.

  • Web Care
    Automotive Website Maintenance...

  • CF Search Marketing handles the heavy lifting on a dealer's website, so the dealership employees are left to handle what they do best - sell cars.

    Web Care Services Include:

    - Website Creative
    - Website Auditing
    - Conversion Optimization
    - GMB Specials, Offers, and Creative Posting
    - Site Management Assistance
    - Manage Website Video Content
    - Staff Page Management
    - Custom Content Upload
    - Database Email
    - Mystery Shops

 Additional Info

This company does business in International markets.