CDK Roadster's Express Storefront Omnichannel comes complete with everything dealers need to offer customers an efficient, end-to-end digital transaction — at home or in your showroom. Our solution delivers across three KPIs that ultimately add to your bottom line.
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2X more engagement = Dealers who use our digital-sales platform report twice as much online engagement as the industry average.
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70% more efficiency = Our omnichannel-commerce capabilities enable dealer-partners to work multiple deals at once and sell 17 cars per person per month, on average -- compared to the industry average of 10.
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2X more satisfaction = Roadster dealer-partners report an average NPS of +85, more than double the automotive industry average of +39.
Our Modern Retail suite connects Roadster Express Storefront, Elead CRM and Desking, and CDK Doc Cloud into one integrated solution. It gives your team the flexibility to work out of any system, and the information will automatically update in the other systems and make its way back to the customer — without rekeying it. This creates a faster, more seamless workflow from online to instore to contracting, making it easier to buy AND easier to sell.