Mudd Advertising

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FULL SERVICE AGENCY SOLUTIONS

Mudd Advertising is bridging the data between Digital and Traditional with instant, collaborative, transparent, zip-code based advertising buying tools that demystifies advertising once and for all.... More Info Less Info







Mudd Advertising houses all production, research, and development teams under one roof. From original creative strategy to measured analytic outcomes, the Mudd/client Partnership is an all-inclusive process designed for you to succeed. To make sure our dealers receive top-notch service, we assign a capable and responsive team to each account which includes a dedicated Account Manager, a Digital Strategist, a Compliance expert, and a support staff of Graphic Designers and Advertising Specialists. 

Mudd Advertising is bridging the data between Digital and Traditional with instant, collaborative, transparent, zip-code based advertising buying tools that demystifies digital advertising once and for all. Mudd taps into the NEW NOW MARKET to provide the leads and then you make the sell. It’s that simple. 

MUDDVISION 
We created MuddVision because we understand that traditional and digital media must work together in a unified, weaved environment because the now market is moving faster than ever thru the buying funnel. It’s critical that a strategy has multiple, simultaneous touch points. MuddVision’s multi-touch attribution model with digital, traditional media, mobile, video, and highly targeted offerings drive prospects to your store while maximizing market share. Mudd is uniquely able to do this because it houses all production, research, and development teams under one roof. Mudd’s advertising solutions utilize the most innovative and technologically advanced products available. From original creative strategy to measured analytic outcomes, a partnership with Mudd Advertising is an all-inclusive process designed for dealers to succeed. Mudd’s blended traditional and digital strategy is exactly timed to derive maximum exposure and impact from each method. It’s this combination of careful planning, diverse tactics, consistent messaging, and precise, multi-faceted launches that makes a Mudd campaign the one that’ll take your dealership to the next level. Mudd finds the best prospects at their home, on their phone, and the places they frequent online. Mudd Advertising provides you the leads. You make the sale. It’s that simple. 

1. Digital Blueprint Assessment 

1. Digital Deep Dive 
   This is a multi-step process that helps us to see if your dealership is optimized for digital retail and to ensure your digital strategy is effectively positioning your store to sell cars in today’s world. We identify strengths and areas where improvements could be made both organically and through paid advertising. 

2. Audience Identification 

1. Goal Setting & Defining Target Audience 
   Here we look at a number of indicators to understand where your customers are coming from currently.  Then we assess demographic specific data points such as zip codes, gender, age & HH income to identify opportunities for gaining market share. 

3. Recommendations 

1. Reach & Frequency Model 
   Once we know our target audience, MuddVision helps us to create “Good, Better, Best” scenarios with recommendations based on mediums, zips, and reach and frequency. 

4. Creative Strategy 

1. Personalized Messaging & Art 
   Not all messages are created equal, and this holds true especially in advertising. Every message we deliver is created with the audience in mind.  Compelling and motivating retail selling is more about knowing your customer and what drives their consumption behavior. When we create a digital media strategy for you, we present exactly what we’re going to do and how we’re going to measure it.  We know the most important factor of a marketing strategy is value generation! 

5. The Numbers 

1. Implementation, Attribution & Trends 
   MuddVision technology supports our data driven results engine and is built for transparency. We are constantly looking at cause and effect and adjusting mid-stream when needed. Its ability to track and verify KPI’s are paramount to ensuring effective marketing strategies for ongoing improvements. 

6. Optimization 

1. Every solution we provide is optimized on a constant basis through machine learning. MuddVision embraces a long-term view.  From strategy building and implementation to personalization and assessing creative quality, MuddVision creates holistic strategies, identifies tactics, deploys media, at scale and across all channels. 


Mudd Driven ID
Identify & Capture your website traffic in an instant!... More Info Less Info


Mudd Advertising's Mudd ID captures and identifies consumer traffic data on your website allowing us to remarket to them to keep them engaged through their entire shopping cycle.


Multi-Channel Direct Marketing

Engage consumers in your market with personalized traditional and digital direct marketing campaigns with a powerful combo of instant text trade values, email, Facebook Lead Ads and addressable video and display.... More Info Less Info







Engage consumers in your market with personalized traditional and digital direct marketing campaigns. Instant text trade values, email, Facebook Lead Ads and addressable video and display. This powerful combo enables you to deliver a personalized message, a strong call to action, and real-time Trade Values for their current vehicle. 

Goal 
Increase Tracked Store Visits & Sold Vehicles 

Strategy 
360-degree campaign targeting specific home addresses 

Performance 

• Cross referencing audience that was served mail, email, and Facebook ads with dealer’s sold file tracks “units sold” 

• We track mobile devices that engage with digital ads and as devices enter dealership it’s reported as a “store visit” 

 

Instant Trade Value Text Technology 

• Allows prospects to text their unique pin to the assigned number to receive the value of their vehicle. (Average to Clean range) 

• Name, address, vehicle, value, and phone number all sent instantly to CRM for follow-up 

 

Engage consumers at your target addresses with GeoLIVE’s addressable geo-fencing. This powerful solution enables you to deliver your ads to all devices seen within a particular household or business, both while at that location and up to 30 days after having been at that location. Devices may include mobile, desktop, laptop. 

BENEFITS 

• Targets all individuals at a given address on multiple devices  

• Delivers ads to those individuals, wherever they are, for up to 30 days 

• We track mobile devices that engage with digital ads and as devices enter dealership it’s reported as a “store visit” 


Online Display / Retargeting / Geofencing
Digital Marketing... More Info Less Info



Mudd utilizes mobile and desktop friendly banners available in all standard sizes and shown to users who have a proven interest. Programmatic targeting options include 3rd party data targeting, Contextual Targeting, Website Targeting, Geofencing, and Website Retargeting.


Paid Search

Mudd Advertising creates search campaigns in line with Google & Bing best practices to feature the latest in search marketing.... More Info Less Info







Mudd’s Search campaigns are created in line with Google & Bing best practices to feature the latest in search marketing, including Mobile-First Optimization, Expanded Text Ads, Location Extensions, Click-To-Call Phone Numbers, and Bid Multipliers. Mudd’s digital team executes pay-per-click keyword marketing on Google and Bing for relevant service search terms in the dealer’s immediate market.



SEO

Mudd's SEO strategy shows our dealers an average increase of 59% of organic website traffic. We help your brand become more visible in organic (non-paid) search engine results to improve your rankings and increase your website traffic.... More Info Less Info







Mudd Advertising's SEO strategy shows our dealers an average increase of 59% of organic website traffic.  We will help your brand become more visible in organic (non-paid) search engine results to improve your rankings and increase your website traffic.

Mudd offers multiple SEO packages for dealers of all sizes and needs.

Mudd SEO Services Include:

• HIGH VALUE KEYWORD RESEARCH
  • Your dedicated client success team will research industry specific keywords and key phrases in order to find those that will bring the most value to your business. Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent.
• URL TARGETING
  • We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the most relevant page(s) to ensure its growth.
• ON-SITE OPTIMIZATION
  • Once the pages are chosen, we will help to implement on-site changes that will affect both your search engine placement and click-through rates.
• HIGH QUALITY LINK BUILDING
  • This is essential in building credibility and value for your website. Each link is strategically placed on industry-specific websites and surrounded by quality content written by our professional team of writers.

Mudd Advertising also specializes in SEO Link Building
Link Building is a content marketing strategy that will help you reach your target audiences, improve your search rankings, and expand your web presence. This strategy increases the number of high-quality links pointing at your website and significantly increases your chances of ranking well.


TDV – Targeted Digital Video
Mudd Advertising offers the ability to deliver your TV quality video to viewers across digital screens with OTT, CTV, and other digital video advertising platforms.... More Info Less Info




Mudd leverages multiple platforms to ensure engagement with auto intenders to drive awareness and increase sales.
Benefits & Features:
• Deliver ads to uncluttered video environments
• Run alongside premium video content (including movies & tv shows)
• Achieve high video completion rate(non-skippable ads)
• Reach a desirable audience including cord cutters, cord-nevers, millennials and families
• Increase engagement through full screen TV experience via CTV, which has high co-viewing activity
• Target viewers based on location, behavior, or demographic across platforms


UX Optimization Management

Enhancing user experience on your website.... More Info Less Info







Your website says a lot about you. Mudd Advertising’s UX Management is a mixture of general website maintenance such as sliders, banners, and timely updates, combined with our data-driven approach intended to improve website usability, accessibility, and user satisfaction. We can help give your users a pleasant experience, making it more likely they become your lifelong customers.

This company does business in international markets.