PureCars

Atlanta,  GA 
United States
https://info.purecars.com/nada-2023


Win Your Market, No Matter the Market Conditions

Inventory levels are coming back. Incentives and rebates are making a return. Vehicle prices have begun to drop. Are you prepared to adjust your marketing strategy?

 

At PureCars, our automotive advertising technology delivers results. Backed by years of industry experience, we offer tech-driven solutions, unmatched data capabilities and direct access to support you won’t find with any other automotive marketing provider.

 

Don’t scramble to keep up with ad campaigns. Stay on top of change with our expertise and digital advertising — designed exclusively for automotive dealers. 

 

We are a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America. Visit us to see how we can make your 2023 strategy your best yet.


Read more about our NADA plans HERE!


 Products

  • Digital Advertising Technology
    Our complete and powerful advertising technology gives you access to more channels, including search, social, display, OTT/CTV, streaming audio and video. Optimize your performance in real-time and reduce wasted ad dollars....

  • Inventory levels. Market factors. OEM incentives and rebates. With so many variables that can influence how and where you advertise, you need an advertising platform and partner that adapts to changes in the industry.

     

    We give you the flexibility to shift advertising dollars quickly and easily to ensure you’re in-market with the right message and the right offers — at the right time.

     

    You’ll also work directly with a digital strategist who understands your business, your market and, most importantly, your goals. That way, we can easily adjust your strategy — even if those changes are needed mid-month.

     

    Our digital marketing experts are dedicated to optimizing your ad performance and spend in the channels that are best for your dealership. Backed by our innovative ad technology, they’re dedicated to ensuring your strategy and budget are being used as efficiently as possible.


    It’s no wonder we’re helping dealers to lower their ad cost per sale, reduce ad waste and increase conversions.

  • Market Data & Reporting
    Get the data you need, when you need it with our market data and reporting. Our unparalleled analytics give you tailored insight into ad spend, market demand, competitor performance and more, all in one simple interface....

  • Detailed reporting and analytics can give your dealership actionable insights to improve your advertising effectiveness — and your bottom line. That’s why we put as much time and energy into developing our reporting interface as we do our digital ad and merchandising technology.

    Our market intelligence platform gives you the ability to:

    • Benchmark performance against your peers
    • Review insightful data to ensure campaigns are achieving business goals (not vanity metrics)
    • Make changes to ad spend and campaign strategy with confidence
  • Premier Partnerships
    We’ve developed an advertising platform that leverages premier partnerships with platform heavyweights like Google, Meta, Amazon, Disney+, Hulu, Spotify, Microsoft, Oracle, and more....

  • Your digital advertising strategy should reflect where your target audience spends their time. Our premier partnerships with the industry’s leading platforms help you do just that.

     

    Traditional TV and radio usage is in decline. Audience reach is essential to marketing success. and connected TV and digital audio are rapidly growing in popularity. That’s why dealers should consider adding channels like Amazon, Spotify, or Disney/Hulu to their marketing mix. 

     

    These channels also offer sophisticated targeting options, giving dealerships the opportunity to have their messages seen and heard by some very specific audience segments.

  • Website Conversion Tools
    Turn browsers into buyers with website merchandising that makes car shopping easy for customers. Choose proven solutions that effectively convert high-quality traffic, merchandise your website inventory and engage shoppers with personalized offers....

  • Our website merchandising and creative assets deliver the online experience consumers have come to expect and provide users with the tools they need to get to the purchasing stage.

     

    A combination of engaging offers, transparent payment information, enhanced vehicle data and website creative all help to deliver more site conversions — from more qualified buyers.

     

    And when it comes to promoting your sales offers, time is always of the essence. We can now help you with your website creative too — including:

     
    • Custom website sliders
    • New Vehicle and Pre-Owned Specials Pages
    • Service, Parts and Accessories Specials Pages
    • Key Model Landing Pages with inventory
     

    Our digital asset technology creates these website assets, manages incentives so offer details are consistent in all placements, and gets your creative to market faster.


 Additional Info

This company does business in international markets.
Yes