Octane Marketing

Boston,  MA 
United States

Automotive marketing you can trust.

Octane Marketing is a full-service marketing agency that delivers Integrated Marketing Strategies, and technology products that help retail automotive dealerships sell and service more vehicles with their products like VinFuel and Nitro.

Dealers have lots of choices when it comes to marketing partners. Octane has been chosen by some of the best because they not only know marketing, but they also know automotive. Like any great service company, Octane’s foundation is their team of automotive professionals. Combined the leadership team has hundreds of years of experience working in retail automotive, many different OEMs, and for automotive agencies. This allows for Octane to have a deep understanding of their clients’ needs and goals. Octane Marketing’s recommendations come from real life experience and data.


  • Nitro
    The simplest and fastest way to create and publish custom vehicle & services specials. Don't wait too long for your agency to update your specials page; update and publish your specials in minutes....

  • The simplest and fastest way build and publish specials that help you stand out in your market.

    • one click, instant publishing to specials page, companion widget, and dynamically generated vehicle offer landing pages
    • clean, beautifully designed specials pages

    Publish sales specials pages in minutes.

    • integrated with rates, incentive, and rebate data for all captive lenders by VIN down to zip code level
    • expansive customization

    Publish service specials pages in minutes.

    • Apple Wallet and Gpay integration
    • print functionality
    • works with all service scheduling tools

    - Seamlessly integrates into your website

    - Comprehensive reporting

    - Automated alerts and notifications

    - Mobile or desktop; fully responsive design

  • VinFuel
    VIN specific digital advertising, customized to each shopper....

  • VIN Specific Digital Advertising, Customized to Each Shopper

    VinFuel's proprietary technology ensures shoppers see the exact vehicle in your inventory that they are looking for. The end result is more shoppers highly engaged with your inventory on your website.

    Reach More Shoppers, More Efficiently
    Make the most of your marketing dollars by investing in your website first and third parties second.

    • Get in-market shoppers highly engaged with the inventory on your website
    • Drive shoppers directly to the VDP on your website for the exact car they want

    Proprietary Technology & Data
    You can now retarget & behaviorally target in-market shoppers with VIN specific creative on the web and Facebook.

    • Premium, in-market shopper data combined with your website data
    • Connect shoppers with the exact car they want and you have in your inventory

    “Investing in our website first has paid big dividends. Toyota of Nashua will finish #1 in New England in Toyota Certified Used Vehicle sales this year by a large margin and VinFuel is a big part of that success story.” 

    - Zach Casey, Regional VP of Operations, McGovcern Auto Group

 Additional Info

This company does business in international markets.