Orbee

Irvine,  CA 
United States
http://www.orbee.com


Enterprise Level Digital Marketing Platform

Orbee is a leading provider of data management, marketing analytics, and automation solutions for the automotive industry. Orbee’s innovative digital marketing platform provides automotive dealerships with comprehensive consumer insights and analytics, helping users better understand a customer’s behavior and allowing them to deliver an engaging shopping experience through email marketing, on-site messages, search, and social advertising. 


 Press Releases

  • Pohanka Automotive Group Invests in Orbee for its Enterprise Marketing Data Platform

    Pohanka is investing in Orbee’s ability to build robust customer databases that combine the online customer journey with historical data stored within CRM and DMS systems.

     

    IRVINE, CA (December 1, 2022) - Pohanka Automotive Group, one of the nation’s leading organizations in the automotive industry, has invested in Orbee, a leading provider of marketing technologies to the industry. Pohanka’s investment into Orbee revolves around the common goal of driving innovation across the automotive software ecosystem. Their strategy of connecting legacy systems with new capabilities such as Orbee’s Customer Data Platform (CDP) and Marketing Automation Platform (MAP), will provide a reference design for all dealership groups. 

     

    With over 100 years in business, Pohanka is one of the oldest automobile dealerships in the nation with locations in Maryland, Virginia, and Texas employing over 1,700 team members. The group sells a wide range of vehicle makes, including  Honda, Lexus, Acura, Hyundai, Nissan, Chevrolet, Mercedes-Benz, Toyota, Volkswagen, Ford, CDJR, and Kia. Pohanka Automotive Group is an award-winning dealership group that is well known for its technology and process innovations.  A core part of their mission statement seeks to find ways to do things better, faster, and cheaper while maintaining the highest level of customer service. The connectivity of systems and data is an increasing focus of the group.

     

    “Unlocking siloed data about each customer’s journey from DMS databases and OEM marketing programs will allow dealerships to engage with their customers, with the right message, at the right time, with the right offer” stated Andrew Carrington, Chief of Innovation, Technology and Applications at Pohanka Automotive Group. “Orbee’s enterprise marketing system enables us to increase the untapped lifetime value of our customer relationships while offering each one a personalized experience, especially in high-margin fixed operations.”

     

    As dealership groups with strong brand equity continue to expand their customer base and rooftop footprint, they have reached a point where connecting and activating their rich datasets becomes daunting. Orbee has created a robust data-centric marketing cloud that makes it easy to analyze, segment and engage customers with automated marketing across all first-party and third-party channels. Orbee's open platform enables robust integrations through Application Programming Interfaces (APIs), Software Dev Kits (SDKs), a strong product pipeline, and through custom development services.

     

    “We are so thrilled to have the Pohanka Automotive Group join our strong investor base that all share our vision where data connectivity takes the customer experience and marketing efficiency to new heights,” stated Atul Patel, Co-Founder and CEO of Orbee. “With our direct collaboration with the technology team at Pohanka, Orbee will further enhance its capabilities and know-how so that we can help every dealership increase their enterprise value through data they already own and marketing they can control.”

     

    Pohanka is joining Holman and Flow Automotive in its investment into Orbee. 

     

    About Orbee, Inc.

    Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs.  The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. To learn more about Orbee’s powerful marketing technology, please visit orbee.com and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.

    About Pohanka Automotive Group

    Since 1919, four generations of the Pohanka family and our associates have provided our loyal customers a variety of easy ways to meet their transportation needs, including a wide selection of new and used cars; multiple innovative methods and sources of financing; advanced training and equipment in our service departments; state-of-art repair processes in our collision centers; and friendly, well-trained and professional team members in all our locations. Pohanka has locations in Capitol Heights, Maryland; Salisbury, Maryland; Chantilly, Virginia; Fredericksburg, Virginia; Stafford, Virginia, and Tomball, TX and sells a variety of makes, including Honda, Lexus, Acura, Hyundai, Nissan, Chevrolet, Mercedes-Benz, Toyota, Volkswagen, Ford, CDJR and Kia. The Pohanka Automotive Group has won many awards including the Time Magazine National Quality Dealer Award, the Sports Illustrated AIADA All-Star Dealer Award for outstanding customer service, commitment to the industry, the community, and the nation; and the Distinguished Service Citation from the Automotive Hall of Fame. Pohanka is the only dealership group to have received all three of these awards. Pohanka Automotive Group employs over 1,700 team members across 21 stores.

     

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    Press Contact for Orbee:

    Chris Vazquez

    (949) 316-3921

    pr@orbee.com

     

     

    Press Contact for Pohanka Automotive Group

    Andrew Carrington

    (703) 652-3605

    acarrington@pohanka.com

  • Flow Automotive Joins Other Large Auto Groups by Investing in Orbee

     

    Orbee continues to partner with the most progressive dealership groups in the automotive retail industry who share a common vision of a more streamlined customer experience.

     

    IRVINE, CA (October 28th, 2022) - Flow Automotive, a third generation 65 year old automotive group based in North Carolina with over 45 franchise dealerships, invests in Orbee, a leading provider of data management, marketing analytics, and automation solutions for the automotive industry.

     

    Flow Automotive has a strong discipline for building processes for their digital marketing and data systems. Their development of digital offerings including Drive Flow, Flow Offer to Purchase, Flow Express, FlowGarage, and the Flow App, positions them as one of the most tech-oriented and forward-thinking automotive groups. The time and energy Flow has invested in their digital infrastructure makes their investment into Orbee a great fit for both organizations - one that helps automotive dealerships close more sales through an improved customer experience while also benefiting from increased efficiencies and differentiation brought on by digitization.

     

    “Our organization has experienced over six decades of transformation in our industry, and we are absolutely confident that the future of value creation for our customers will be driven by leveraging data to create differentiated customer experiences, both in the store and online,” stated Eric Flow, President of Management Services at Flow Automotive. “Investing in and leveraging Orbee across all our customer-related systems is an important step in centralizing, expanding, and activating our data assets for the benefit of our customers’ experience and privacy. The biggest threat to dealers isn’t the EV transformation or Autonomous Vehicles. It is the inability of most dealers to utilize data, software, and systems to provide customers with a well-executed differentiated experience that is on par with the retail experiences they commonly have everywhere else in their lives.”

     

    Orbee has built a proprietary marketing cloud that allows dealerships to collect, centralize, and protect data that is generated from all their online and offline channels. By combining data silos, the automotive retail industry can overcome the challenges of understanding the complete shopper lifecycle and tailoring their experiences and interactions to each buyer. Historically, dealerships do not have access to the data being collected about their own shoppers in a single actionable system. 

     

    “This investment from an automotive group that is already so technologically advanced in the industry really validates what Orbee has been building over the years,” stated Atul Patel, CEO of Orbee. “The collaboration with Flow Automotive is far beyond just an investment and we plan to learn a lot together to combine Flow’s 65 years of experience with Orbee’s powerful marketing capabilities to serve as an example for the rest of the market.” 

     

    About Orbee, Inc.

    Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs.  The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. To learn more about Orbee’s powerful marketing technology, please visit orbee.com and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.

    About Flow Automotive

    Founded by the Flow family in 1957, Flow Automotive Companies today includes 45 franchises in North Carolina and Virginia. The group defines itself by three principles: A covenant with customers that it is worthy of their trust; a community of people working towards a common vision; and a commitment to work towards the common good in every city in which it does business. It supports non-profits, sports, higher education, arts, and music in those communities. It employs over 1,800 people. It is focused on bringing transformative digital processes into the retail automotive space in order to better serve its customers.

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    Press Contact for Orbee:

    Chris Vazquez

    (949) 316-3921

    pr@orbee.com

     

    Press Contact for Flow Automotive:

    Anita Barber

    (336) 701-6701

    abarber@flowauto.com


 Additional Info

This company does business in international markets.
Yes