Miami,  FL 
United States


AutoLeadStar is the first customer data & experience platform (CDXP) in automotive. 

We aggregate your customer & inventory data and turn it into marketing gold. 

Unify dealership data sources, automatically create 1:1, personalized journeys, and execute omnichannel, shopper experiences all in one platform.

 Show Specials

  • Pre-book your demo and get a $50 amazon gift card when you stop by our booth! Learn how automotive’s leading CDXP can transform your dealership’s first-party data into revenue. Book an NADA demo today.

 Press Releases

  • MIAMI and JERUSALEMNov. 7, 2022 /PRNewswire/ -- 

    AutoLeadStar, the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced today a $40 million growth round of financing led by Riverwood Capital with the participation of existing investors.

    AutoLeadStar is the leading AI-powered marketing automation technology for auto-dealerships and manufacturers —powered by its "Customer Data and Experience Platform" (CDXP) — enabling personalized marketing, digital commerce, and consumer engagement that informs and executes millions of decisions a day. In an increasingly digital economy where over 65% of consumers expect to complete most of the car buying process online, AutoLeadStar facilitates seamless actioning of a data-informed strategy for dealerships.

    The iconic car dealership sector has been a fixture of US culture since the early 1900s. In the US alone it is more than a $1.5 trillion-dollar industry with a $150 billion annual spend on advertising, people, and operations and deep ties to local and regional economies, yet it remains ripe for digital transformation.

    "The customer car purchasing experience is rapidly changing and the automotive industry is thirsty for new technologies to serve the modern consumer," said AutoLeadStar co-founder and CEO Aharon Horwitz.  "AutoLeadStar is the industry's premier tech lab, where we partner with dealers to envision the robust digital systems, online processes, and software they need for an increasingly digitized business landscape.  We are excited to partner with Riverwood Capital to double down on and expand our investment in the technology we can provide for auto retailers. Car dealerships are massive drivers of economic growth and value in communities, and especially given the current economic climate, we are proud to be helping dealerships succeed in the digital era. "

    AutoLeadStar has been growing its revenues and scale at over 100% year-over-year for the past few years and the Company's software is used by nearly 1,000 dealerships across North America to intelligently automate once siloed, outdated, and manual systems. In this new financing round, Riverwood Capital joins existing investors including PICO Venture Partners, Target Global, and Aleph.

    Francisco Alvarez-Demalde, Co-Founder and Managing Partner, Riverwood Capital commented: "AutoLeadStar is disrupting a market dominated by fragmented legacy solutions. The Company is providing dealerships with the most attractive software automation platform which consolidates data sources and implements hyper-targeted, sophisticated marketing campaigns to digitally engage with consumers, increasing sales, productivity, and ROI. Aharon and the AutoLeadStar team are incredibly driven. They have built a company that is anchored by a world class product platform and go-to-market team, and by a relentless focus on customer success and quality thus delivering tremendous growth and world class software metrics."

    Ramesh Venugopal joins AutoLeadStar's mission in bringing top-tier technology to dealerships as the newest board member.  "We are excited about partnering with such a high energy and dynamic team as they continue to support the digitalization of the automotive retail sector."

    About AutoLeadStar

    AutoLeadStar is the automotive retail industry's most trusted Customer Data and Experience Platform (CDXP), which unifies dealership's first-party data and leverages it to create seamless omni-channel marketing campaigns. Used by nearly 1000 dealerships across North America, AutoLeadStar's CDXP is advancing dealer tech adoption in this enormous segment of the economy.

    About Riverwood Capital

    Riverwood Capital invests in high-growth companies in the technology and technology-enabled industries. Riverwood offers a unique combination of operational, strategic, technology, and financial insight to a selective group of portfolio companies that can benefit from growth capital and expertise to scale business. Riverwood has offices in Menlo Park, CA; New York, NY; Miami, FL; and São Paulo, Brazil.


    MIAMI--()--AutoLeadStar, automotive’s first customer data and experience platform (CDXP), today reinforced its commitment to remaining ISO 27001 certified, the leading global standard focused on information security. This comes in the wake of recent updates the Federal Trade Commission (FTC) made to its Safeguards Rule to strengthen the security around consumer financial information.

    Once the new FTC rules are in place, automotive dealers will have to report on risk assessment and how they safeguard data. Part of this entails both the security status of their vendors and their dealership security status.

    This marks the third year that AutoLeadStar is ISO 27001 certified and reflects its investment in ensuring the organization keeps its customers' data safe. ISO 27001 is the strictest level of security certification available globally related to the collection, use, and disclosure of information. AutoLeadStar is one of the few companies in the automotive sector to hold this prestigious certification.

    “The Safeguards Rule will help dealers better protect their customers’ data and personal information. This is essential in today's digital world, where people have become reliant on the internet to engage and transact. At AutoLeadStar, we have always been acutely aware of and sensitive to security around our customers’ data and, most importantly, our customers’ customers,” said Aharon Horwitz, CEO of AutoLeadStar.

    Through the ISO 27001 certification process, AutoLeadStar has positioned itself as a vendor partner that prioritizes the security of personal data and delivers on all compliance requirements.

    “As a leading automotive technology company, we can think of no better way to help dealers fulfill their obligation to their customers than to maintain the most rigorous set of data security, GDPR, and CCPA protocols possible. AutoLeadStar understands that dealers are community businesses that employ people from their area. But with them requiring digital solutions to remain competitive, it is our mandate to provide dealers with tools to compete with sophistication while having automated solutions customized for their needs and those of their customers. The certification reinforces that and provides our dealer customers and their customers with the peace of mind that their data is protected to the highest international standards,” said Horwitz.

    To learn more about AutoLeadStar’s privacy policies, click here.

    About AutoLeadStar

    AutoLeadStar is automotive’s first customer data & experience platform. Its mission is to consolidate all dealer data sources and leverage them to create seamless, omnichannel marketing journeys for today’s shoppers. AutoLeadStar dealers, on average, see a 25% jump in sales and a 47% decrease in cost per lead as the CDXP turns dealer marketing into more cost-efficient machines.


  • AutoLeadStar CDXP
    Turn your data into revenue with a customer data and experience platform. A CDXP is designed to consolidate all customer data and leverage it to create seamless omnichannel marketing journeys....

  • AutoLeadStar developed automotive’s leading CDXP, a Customer Data and Experience Platform with a mission to consolidate all customer data and leverage it to create seamless, omnichannel marketing journeys that sell more cars at lower cost. 

    Modern shoppers seek personalization. They want to be engaged with retailers in a conversation, rather than an obvious advertising campaign. AutoLeadStar’s CDXP provides dealers with the technology they need to compete on the level of global corporate giants by speaking directly to the needs of their leads.

    If you are ready to see how AutoLeadStar’s CDXP can help drive your dealership into the future with AI-powered marketing and data orchestration.

 Additional Info

This company does business in international markets.