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Become a NADA/ ATD Workshop Speaker

Welcome to the 2017 NADA/ATD Convention Workshop Call for Proposals submission site. 

The deadline to complete your submission is 5:00 p.m. EDT on Monday, May 16.  

Click “Submit Proposal” and log on or create a login. If you have presented a workshop in the past three years, you should already be in the system. If you don’t know your Ecode, simply choose to retrieve your code. You will be sent an e-mail with this information. If you are submitting on behalf of a speaker(s), you should create a login. You will be asked for speaker information later in the process. 


Tips for the submission process:

Workshop Title:  Workshop titles should not exceed 52 characters (including letters and spaces). Participants should have the ability to discern the content from title. Avoid titles that start with “A,” “How to,” or “The.” Verbs should be present tense, not present participle, e.g., “Create” not “Creating.” NADA reserves the right to revise all workshop titles.

Your Proposal:  In order for the Workshop Selection Committee to give your proposal proper consideration, include the following:

•    Clearly state the content that will be covered in the workshop in 100 words or less.

•    Provide brief, clear, and specific statements of knowledge attendees will gain at the conclusion of the workshop. Define specific tasks using relevant verbs. Do not use verbs that are difficult to measure objectively, such as “understand” or “know.” Use verbs such as identify, define, list, interpret, classify, calculate, formulate, apply, solve, prepare, operate, plan, repair, explain, implement, or estimate.

Intended Audience:
•    State your target audience for this workshop.

Instructional Activities:
•    Explain the learning techniques you will use in your presentation to connect with your audience.  

Presentation Summary:
•    Provide a comprehensive summary of your workshop with details expanding from your list in the “Introduction/Overview” section.

•    List any source references for your workshop presentation.
Presentation Format:  Most workshops are presented by a single speaker (with a maximum of two speakers). Panels have a maximum of four speakers including the moderator.

Select Workshop Track:  Select the appropriate track for your workshop; indicate “ATD” if your content is for a commercial truck-specific audience or “NADA” if car-related. Refer to the tracks below when developing your proposal and topic.

•    Dealer/Executive
•    Digital & Traditional Marketing
•    Legal & Regulatory Compliance
•    Employee Recruiting, Hiring and Retention
•    Fixed Ops (Parts; Service; Body Shop)
•    Variable Ops (Sales; Business Office/F&I)

If you are not sure about what subject to address, here are a few topics of interest to our members. 

•    Dealership Workforce Trends
•    Analyzing Dealership Performance
•    Customer-facing Technology
•    Succession Planning 
•    Customer Service and Retention
•    Increasing Sales and Reducing Cost
•    Safeguarding Customer Data 


By no means are you limited to these topics only – we welcome all areas of expertise!

Add Speakers:  You may search for an existing speaker (if the speaker has presented in the past three years, he or she should be in the system) or add a new speaker. Please make sure all biographical and contact information is current. You must include ALL speakers on this proposal or your submission will be incomplete. Complete the required fields, including a short biography of the speaker. Also, indicate if the speaker has presented at previous NADA or ATD events (Convention Workshops, NADA webinars, seminars, or NADA 20 Group meetings). Please also upload a high-resolution photo of the speaker in JPEG format.

If you are entering more than one speaker, click on “Add New Presenter” once the first speaker name is entered.

Upload Video Clip:  Create a video (90 seconds or less) and briefly show the presenter(s) outlining critical workshop takeaways for participants. The video submission is one of the most important items that will determine whether or not the Workshop Selection Committee accepts your proposal.

Submit Proposal:  The next screen will be a summary of each section. Any incomplete sections will be noted. If all sections are complete, click “submit proposal.” You will be able to print a copy of the submission for your records as well as an email confirmation of receipt. 

The Workshop Selection Committee will meet in June, and all prospective workshop presenters will be notified with a decision in July.  

Important Note for New Speakers:  As a new presenter, we want to be sure you are prepared for a successful workshop.  If you have not previously presented an NADA or ATD Convention workshop, and your proposal is selected, a feedback session will be scheduled with you and an NADA team member.  This will be an opportunity for our subject-matter and learning experts to provide you perspective on the relevance of the content, the presentation and learning tips to best address the audience. The feedback session will take place online via Adobe Connect.  

Still Have Questions?  We Have Answers!  NADA will be conducting a webinar at 1:00 p.m. EDT on Wednesday, April 20, 2016 titled, Tips for Submitting a Great Workshop Proposal. The webinar will highlight what the Committee considers when deciding on workshops; share examples of successful video submissions, and answer any submission questions you may have. Registration for this webinar will be posted at

Good luck with your submission, and thank you for your interest in being a 2017 NADA/ATD Convention workshop speaker!

Shana Gipson
Manager, Workshops and Webinars


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