Team Velocity  

​​With Apollo®,  both dealerships and original equipment manufacturers (OEMs) eliminate the risks of traditional marketing techniques by utilizing sophisticated artificial intelligence (AI) and marketing automation technology to produce results and lifetime revenue.

1. One Solution
   With every vendor comes a different strategy, offers, and performance metrics. Apollo eliminates the need for multiple vendors by combining everything into one platform and reaching your Perfect Prospects® with a consistent message across all marketing channels.

2. Automate Everything
   Apollo never sleeps! It’s mining your data, finding your Perfect Prospects, configuring personalized offers, calculating custom payments, updating your ads, sending your perfect message, and tracking customer shopping activity to help you sell and service more.

3. Give Your Customers the Ultimate Experience
   Apollo makes it fast and easy for your customers to shop with your dealership by creating a personal website for every customer. The website features custom offers and provides the convenience of purchasing their next car and scheduling delivery online.

4. Never Miss an Opportunity
   Apollo is smart… so smart that it knows when your customers are shopping and the exact vehicle they’re shopping for, as well as those who may be in the market for a vehicle but have yet to begin the shopping process. Even better, Apollo sends hot opportunity alerts to accelerate your sales and service teams.

5. Connect the Dots
   Do you ever wonder if your marketing efforts are really working? Apollo goes the extra mile for you with True ROI Attribution Reporting so you can connect the dots between your marketing and the matching transactions at your dealership.

6. Organize Your Investment
   Apollo analyzes years of sales and service data to verify vehicle ownership, identify who is ready to buy, and what offer will have the greatest impact to drive a sale or a service RO, resulting in higher conversions and lower cost per transaction.

Fueled by Apollo®, our automated digital products lead the industry. Apollo creates payment-based ads for you from start to finish on every make, model, and trim you sell. Each ad is updated daily, based on your current inventory, incentives, pricing, and more. Even better… all ads are OEM compliant and result in higher conversions at a lower cost than other digital providers.

Nearly 80,000 dynamic ads automatically created for your dealership every month,

Apollo Ads:

Online Display Advertising (ODA)

While paid search ads are shown when a consumer is searching the web, online display ads are shown when a consumer is surfing the web. Apollo doesn’t just write ad copy, it designs your banner ads for you as well. Our display ads update daily with OEM and Dealer incentives, pricing, and inventory to increase visibility and boost conversions.

• Dynamic Display Remarketing
  • 92% of consumers visiting your website for the first time aren’t there to buy. Stay top of mind and re-engage those shoppers with dynamic display ads for the exact vehicle they shopped for, down to the VIN-level.
• In-Display Market Ads
  • Target in-market consumers at the model-level based on their digital footprint, such as search patterns, website content visited, and thousands of other digital touchpoints.

Paid Search                           

• Inventory
  • Apollo writes every sales and service ad automatically with relevant content based on keyword intent and your current inventory and service offers, creating ads for every new and used vehicle you sell. Every ad is updated daily to reflect your current inventory
• Payments
  • Every ad is updated daily to reflect your current inventory, pricing and incentives, and includes the fine details, like lease and finance payments, unique vehicle features, the number you have in stock and more.
• Automated Bidding
  • Apollo’s proprietary bid and budget management tool optimizes your ads every 30 minutes to ensure you get the most bang for your buck. Keywords are selected based on intent to buy search terms, ensuring your ads are delivered to shoppers who are most likely to buy when they have the highest chance of a conversion.

Social Media Advertising           

• Facebook Ads
  • Harness the power of Oracle data to reach a broader in-market audience with personalized sales and service offers. Plus, re-market to customers on Facebook with the exact vehicle they shopped for.
• Facebook Marketplace
  • Increase visibility of the pre-owned vehicles on your lot to customers who are looking to buy. Auto Inventory ads include useful information, like model-specific details, price, mileage and more.

Apollo Video powered by Advid:

Online Video Advertising - View the future you’ve been waiting for.

Experience the power of Advid®, the only automated, dynamic video advertising solution on the market. Apollo Video’s integration with video tech leader, Advid, automates the entire process, from creation to distribution to management. Payment-based video ads are created for every model you sell, updated nightly to reflect changes in inventory, incentives, and pricing, then automatically uploaded to YouTube on a continuous basis. Apollo Video fully integrates with Apollo Ads, boosting performance and ensuring consistency across every digital touchpoint.