Tru Images Inc. delivers revolutionary software to auto dealers allowing them to use photo clones to help save dealers time and money in online marketing. The company recently won a patent covering the photo cloning and library features of an image repository for repurposing media. The recently issued patent protects the intellectual property the company designed many years ago when the company was just forming.
“The development work done for the first few years in the creation of the company were vital in innovating a unique approach in creating an image library database,” commented Glen Garvin, President of Tru Images. “The Tru Images patent protects that intellectual property, process, and structure of the image library and how that can be harnessed for the dealer's utilization and efficient photography effort.”
According to Tru Images, photo cloning has been a breakthrough for the automobile industry. The web‐based software has been designed to maximize the photography efficiency by identifying cloneable vehicles within their new car inventory. When a dealer receives new inventory from the manufacturer, clones will automatically be identified and copied if an exact version of the vehicle can be found. If not, the vehicle will be shot and added to the library. Whether the dealer takes photos in-house or with a third-party company the end result is a more efficient method for the dealers that ultimately saves them time, money, and helps streamline their processes for faster speed to market.
More dealers are choosing to utilize the Tru Images' software every day and the new patent protection will give the dealer's even more security in that decision-making process. Current users continue to praise all the value of having access to the world-class web-based software and what it has brought to their dealerships.
Don Milosoch Jr., General Manager at Milosch’s Palace CDJR, said in a five-star review, “Stock photography simply doesn’t get it done these days. The brilliant solution Tru Images provides is a no brainer for those who understand that, and those who eventually will.”
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