Dealer Wallet is the automotive industry’s only mobile wallet marketing solution that is agnostic to website providers. It is a conversion tool, specially designed for service departments, parts departments, and accessory departments. Dealer Wallet allows the consumer to download any corresponding special into their Apple Pay Wallet or Google Pay Wallet. Downloading the mobile offer saves the special digitally for use when they visit the dealership to reserve that price or offer.
Why do we use the term “agnostic” as it relates to our product? Simple, the goal for your fixed ops departments is to create as many downloads of the coupons as possible. Keep this in mind; mobile wallet coupons have less than a 50% deletion rate. That means that when a person downloads an offer into their mobile wallet, they use it and forget about it. Your dealership’s goal is to create 100, 1,000 or 10,000 consumers who have saved your special in their wallet. Back to being “website vendor agnostic,” you do not want those passes being controlled by a website provider that you may or may not cancel in the next 24 months. Utilizing a company, like Fixed Ops Digital, that administers your mobile wallet marketing is the best solution.