Force Marketing

Atlanta,  GA 
United States
http://www.forcemktg.com
  • Booth: 965C


We execute mktg that moves your business forward.

Force Marketing is an expert in the automotive industry, using omni-channel marketing and cutting-edge technology to transform the way dealers sell cars.  Delivering over 300 million customers to 3200 dealers nationwide over the past decade, Force Marketing focuses on partnering and fostering relationships with dealers and OEM’s to maximize ROI, agility and efficiency while providing transparency. More information about Force Marketing’s suite of services and proprietary Helix Marketing Automation Platform can be found online at www.ForceMKTG.com.


 Press Releases

  • ATLANTA, August 5, 2019 (Newswire.com) – Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an unprecedented outcome through dynamic video, evolving the dealer-to-shopper customer experience.

    “Our new product, DRIVE is a new innovative and sophisticated way that dealers will now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative,” said John Fitzpatrick, CEO and President of Force Marketing. “Our platform can be used for retargeting customers as well as targeting consumers based on location, interests/demographics through 3rd party data partners such as Oracle. I believe this is a true differentiator for Force Marketing. I am excited to see what our team can do with this first mover advantage.”

    Compared to traditional video ads, clients utilizing our personalized dynamic video product has increased completed view rates over 200% while decreasing cost per view by an average of 77%, making this one of the most cost-effective mediums on the market today. Even better, our personalized dynamic video product can run on YouTube, Facebook, CTV, OTT and programmatic networks to ensure that you’re connecting with in-market consumers wherever they are online.

    “A recent test conducted by Oracle Data Cloud and The Trade Desk (TTD) found that CTV/OTT enables an incremental increase of 41% reach in conjunction with linear television. Combine that with our ability to generate in-store visit attribution data across these channels as well as Facebook and YouTube, it compels an urgency for dealers to take action within this space now,” said Jeff Brown, Chief Revenue Officer of Force Marketing. “These are the channels of today and the future. The time is now.”

    To learn more about DRIVE, visit https://forcemktg.com/drive or request a meeting with a Force Marketing representative at Digital Dealer by visiting ForceMKTG.com/dd27.

    ABOUT FORCE MARKETING Force Marketing is an expert in the automotive industry, using omni-channel marketing and cutting-edge technology to transform the way dealers sell cars.  Delivering over 300 million customers to 3200 dealers nationwide over the past decade, Force Marketing focuses on partnering and fostering relationships with dealers and OEM’s to maximize ROI, agility and efficiency while providing transparency. More information about Force Marketing’s suite of services and proprietary Helix Marketing Automation Platform can be found online at www.ForceMKTG.com.

    Media Contact: Erin Mueller Phone: 678.208.0667 Email: emueller@forcemktg.com

  • Force Marketing, a technology-enabled omni-channel marketing company,  was recently selected by KIA Motors America to become their newest certified digital marketing partner to evolve the dealer to customer shopping experience through personalized digital marketing. Being the only marketing partner to be selected by KIA in over a year, Force will help KIA dealers reach their target in-market audience for new, used, and CPO vehicle sales as well as service appointments through personalizing the customer journey through online video, social advertising, paid search, display, and dynamic visual media.  

    “As a trusted partner to one of the fastest-growing automotive brands, we have a unique vantage point from which to identify and provide the most advanced solutions for our clients,” said John Fitzpatrick, CEO of Force Marketing.  “We specialize in automotive and are focused on outcome selling which sets us apart from any other vendor. Our technical capabilities, cross-tier alignment experience and a track record of delivering dealer success will help KIA Motor of America dealers increase their digital marketing efficiency.”

    Earlier this year, Force launched a new product called Drive.  Drive revolutionizes video marketing today by helping car dealers reach the right targeted audience through the use of dynamic video that is trackable and personalizes the omni-channel customer journey.  Force has a unique approach by using dynamic video on all digital platforms including Facebook, YouTube, CTV, OTT, and all major programmatic networks. In the KIA Certified Program, Force offers dynamic visual media, which allows dealers to combine social advertising with dynamic display and video advertisements into one package.  In partnership with Oracle, utilizing our Helix Technologies, Force is able to customize the audiences and DMS/CRM data, pulling live dealer inventory directly into the dealer video creative while keeping the dealers modern brand promise at the forefront and making sure it is OEM complaint. These video ads can be used for retargeting and targeting consumers based on location, interest/demographics across Facebook, YouTube, CTV/OTT, and all other programmatic networks.  

    Force recently partnered with Capital KIA and the results were great! They reallocated some traditional media spend to fund a digital marketing strategy which included Drive, a dynamic video platform.  Paul Santone, General Manager stated, “Utilizing Force Marketing makes us the #1 dealer because we are attacking customers in a way none of the other dealerships are.”

    When enrolling with Force Marketing, KIA Dealers will be able to receive 100% co-op reimbursement.  To learn more about our KIA Certified Program, please visit www.forcemktg.com/kia.

    ABOUT FORCE MARKETING

    Force Marketing is an expert in the automotive industry, using omni-channel marketing and cutting-edge technology to transform the way dealers sell cars.  Delivering over 300 million customers to 3200 dealers nationwide over the past decade, Force Marketing focuses on partnering and fostering relationships with dealers and OEM’s to maximize ROI, agility, and efficiency while providing transparency.  More information about Force Marketing’s suite of services and proprietary Helix Marketing Automation Platform can be found online at www.ForceMKTG.com.
    TAGS: audience marketing, automotive marketing, Digital Marketing, dynamic video, force marketing, john fitzpatrick, kia


 Products

  • DRIVE (Dynamic Retail Inventory Video Engagement
    The DRIVE product combines an evergreen video advertisement with dynamic inventory and pricing....

  • Drive, powered by Helix Technologies, is a game changing platform that will resolve your lingering concerns on the dynamic video process. Our automated dynamic videos are compatible with platforms such as Facebook, YouTube, CTV, OTT and all programmatic networks.

    • Unlimited Videos There are no limits when it comes down to Drive videos, produce as many as you need according to your campaigns.
    • Quality Attribution Store visits are only attributed to accounts qualified by Google.
    • Customized Templates - Data pulled from your inventory will be incorporated to effective OEM templates in producing thousands of unique videos in a matter of seconds.
    • Above Industry Standards Results by Google show that Drive’s cost-per-view is lower than industry standards, with a 20% improvement in view rates compared to other mainstream marketing methods.


 Additional Info

This company does business in International markets.
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