Kelley Blue Book® Instant Cash Offer maximizes profitability, driving sellers, buyers and inventory to dealer showrooms while aligning with consumers’ trust and confidence in the Kelley Blue Book brand. Instant Cash Offer drives revenue by attracting motivated customers who are ready to trade-in their current vehicle and purchase a new one. Dealers can decrease costs saving typical fees, transportation dollars and staffing hours while acquiring the right in-demand inventory for their local market. Instant Cash Offer improves customer satisfaction through a seamless online to on-the-lot customer experience based on trust through transparency with the #1 most trusted third-party automotive brand.