NADA Social Connection Zone
This interactive booth, hosted by NADA, features daily social media learning sessions, interactive discussions and rapid charging stations. With one-on-one access to experts, this space is designed for attendees to get all of their digital marketing questions answered.
Social Connection Zone Breakout Sessions
2020 Digital Trends for Dealers
The business of social media changes on a daily basis. To which platforms should dealers pay attention? What has changed with the digital channels that you’re already using? What trends should be watching? This session, filled with real world examples, highlights the latest social media marketing trends and provides you with tips on how to leverage them for your dealership and stay ahead of the competition with things like online chat, retargeting ads and ad trends, video marketing and choosing the right social platforms.
Saturday, Feb. 15 – 9am
Sunday, Feb. 16 – 10am
Monday, Feb. 17 – 11am
Digital Megaphones: Embracing Your Biggest Supporters
Referrals are important to any dealership's marketing initiatives. The internet is filled with opportunities for customers to share their experiences - the good, the bad and the ugly. This session will discuss how to leverage superfans and local and community influencers who will sing your praises. We will discuss ways to increase positive reviews, how to handle negative reviews and who should be responding when a customer isn't happy.
BONUS: 15-minute interview with HondaPro Jason to discuss superfans and what's practical for a dealership vs an OEM.
Saturday, Feb. 15 – noon
Sunday, Feb. 16 – noon
The Management of Digital Marketing
So much has changed over the last decade as it relates to social media and digital marketing. Who should be running your programs? What should be handled by employees and what makes sense to outsource? This session will discuss how to build a team and what questions should dealers ask when hiring. We will discuss:
- Reports You Should Expect and Questions to Ask
- Factors in Building a Budget
- Who Should be Customer-facing
- Who Should Manage Reviews
- How to Integrate All of Your Marketing
- And More
Saturday, Feb. 15 – 1pm
Sunday, Feb. 16 – 1pm
Monday, Feb. 17 – noon