Innovation that transforms the way you manage your dealership’s business objectives, 3 Birds Marketing is a new breed in business intelligence. Providing automotive’s benchmark automated marketing and data management platform, The Wire is available to dealerships and dealer groups on a SaaS or self-use basis. Offering a comprehensive marketing loop that promotes customer engagement our proven and proprietary system employs the following to capture in-market intenders and nurture interest based on user interaction and predictive modeling.
The overall platform includes:
- The Content Library with premium automotive and lifestyle content and imagery
- The Builder for building emails, websites, and landing pages
- Social media posting and listening tools
- Reputation monitoring and review-building functionality
- An interactive calendar
- Data management
- The Bue Sky reporting and analytics engine
Platform use ranges from basic email campaign building and sending modules to full platform use. Our enterprise-level platform is perfect for automotive groups and agencies.
Custom lead follow-up communications that drive more buyers to your live inventory based on the consumer’s behavior, interests, and needs. Our compelling messages not only help promote your new and pre-owned inventory with relevant offers that drives trust, but also ensure that every lead receives a timely, quality response. In short, our Lead Accelerator turns more leads into deals (and does so faster).
SMART SALES ACCELERATOR:
The 3 Birds Smart Sales Accelerator (SSA) is a dynamic, data-driven automated marketing solution designed to advance dealership vehicle new and used vehicle sales objectives. The SSA uses our data mining and modeling capabilities to identify and cultivate interest while serving up the offers, vehicles, and information that lead customers down the path to purchase.
The Retention Accelerator stems service defection and, by extension, brand defection, by seamlessly delivering quality communications that build trust and loyalty through transparency. An engaging, mobile responsive, monthly email communication specifically tailored to the interests of new owners during their first year of ownership.
The 3 Birds Service Accelerator is a dynamic, data-driven service content and marketing ecosystem that goes above and beyond run-of-the-mill transactional service messaging programs. The Service Accelerator is powered by our data mining and modeling tools to identify the right people to message and the areas of untapped opportunity found within every dealership’s database.
ROBUST REPORTING INCLUDING CUSTOMER JOURNEY:
A new way to view your database, The Blue Sky Dashboard includes performance metrics, segments by customer type, and track the customer online journey down to the individual customer record.
Our proprietary models combine multiple data points including frequency and intensity of interactions with content in emails and on websites to identify low- funnel sales and service leads.
DEDICATED DIGITAL STRATEGISTS AND STELLER CUSTOMER SUPPORT:
More than performance managers, our dedicated team are all industry-veterans with backgrounds and practical experience in dealership technology and critical KPI measurement to maximize ROI.