Reynolds and Reynolds Company, The  

Kettering,  OH 
United States
  • Booth: 3054C

More Than a DMS

Our focus is clear. Create products and services that deliver more profit and efficiency for dealers. Reynolds Retail Management System is the foundation of that focus, allowing you to:

  • Redefine CRM, making your team more efficient, productive, and able to close more deals.
  • Lead customers through the sales funnel quicker by identifying your best prospects using predictive analytics.
  • Fund contracts faster while ensuring compliance.
  • Streamline the repair process by identifying upsells, effectively communicating, and helping techs stay in their bays. 

Schedule an appointment with solution experts to see how one complete system can impact your dealership.


  • Advanced Service
    Maximize every opportunity by managing upsells, promote employee communication, equip advisors with sales tools, and measure results. Create a closed loop between technicians and advisors to make recommendations matter. For mobile and desktop....

  • Do service advisors recommend everything your technicians find on inspections? It is easy to ignore report cards and the upsells associated with them. Advanced Service forces the service department to procedurally do the right thing, and helps management measure the entire process. After a customer arrives for service and the advisor has performed the initial walk around inspection, jobs are electronically dispatched to technicians based on skill level and availability. In service bays, technicians have the ability to take pictures with Service Snap, a feature built into Advanced Service allowing repair images to be linked to the RO for more transparency and faster customer approval. When technician recommendations (potential upsells) are added to the report card, they instantly receive to-the-penny pricing from Service Price Guides, and are added to the RO as pending services for the advisor to sell. The customer can then be presented with a full Vehicle Condition Report, including the multipoint inspection and any repair opportunities noted by the technician.
    With eApproval, customers can receive details about recommended services electronically so they may approve the work directly from a mobile device. If the customer does not want to perform the services, the jobs can be flagged as "recommended not done" or "done elsewhere". If the work is approved, all parties are instantly notified, and the information is recorded in the system. This allows for follow-up activities to be performed, and for the dealership to maintain an accurate service history for the entire customer lifecycle.
    Advanced Service also comes with quarterly coaching and ongoing support to ensure proper utilization to drive results. Available for mobile and desktop.

  • The docuPAD® system
    Enhance your customers’ F&I experience and increase aftermarket sales with an interactive menu selling and document signing system that is consistent, compliant, and holds employees accountable. Delivering an average of $225 PVR lift on new vehicles....

  • The docuPAD system is an interactive F&I menu-selling and document processing system that allows dealers to electronically record the deal process from start to finish driving compliance. This flat screen display lays atop the business manager's existing desk. Styluses allow both the F&I manager and customer to easily sign forms, select aftermarket products, and interact throughout the entire process. Each choice made by the customer automatically recalculates the payments instantly and accurately. The docuPAD system tracks the amount of time spent on each screen to ensure each F&I manager does a thorough job of presenting products and disclosing information. Every movement made by the stylus is time-stamped and screenshots are digitally captured. It also alerts users to missing signatures and initials throughout the electronic forms. A set of copies is printed and put into a professional deal jacket for the customer to take home. Users can also scan miscellaneous documents to be stored with the deal.

 Additional Info

This company does business in International markets.
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