Orbee Auto

Irvine,  CA 
United States
  • Booth: 3644C

Orbee Auto is redefining the way auto dealers use digital marketing to sell more cars with its marketing cloud designed exclusively for them. By unifying the critical aspects of today’s digital marketing into a single platform, Orbee Auto makes it easy for auto dealers to launch, analyze, and optimize their campaigns harnessing their own first-party data to get powerful results across a list of growing channels and platforms including search, display, social, email, and video. Learn more at www.orbeeauto.com or email us at contact@orbeeauto.com to schedule a demo.

 Press Releases

  • Auto dealers are now able to build robust marketing campaigns based on their vehicle inventory with search query rules, shopper analytics, and machine learning with Orbee Auto’s marketing solutions

    IRVINE, CA – August 20, 2019 – Orbee Auto (www.orbeeauto.com) today introduced new marketing tools that enable its dealership customers to utilize their rich inventory data to create marketing and remarketing campaigns that increase traffic of qualified shoppers. Inventory-based landing pages include intelligent search results pages (SRPs), vehicle detail pages (VDPs), and even curated vehicle pages.

    In the Orbee Auto Platform, auto dealers have the ability to explore and analyze their entire vehicle inventory through connected data feeds from HomeNet, DealerOn, vAuto, and other feed providers with new integrations being added regularly. Dealerships can then create inventory sets using Quick Start to use preset filters such as old and new vehicles or the 50 oldest vehicles; Custom Filters to optimize their ads with vehicle sets unique to dealership specials and strategies; Manual Selection to handpick cars for targeted ad campaigns; and Intelligent Sets to leverage machine learning algorithms including velocity and collaborative filtering.

    In one case, Florida Fine Cars uses vehicle sets to complement their search ads by featuring a specific list of VINs they want to drive traffic to and is seeing positive results. “Vehicle-specific marketing across search, social, and email has been an important part of our marketing mix and using Orbee Auto’s vehicle sets feature has made it dead simple to A/B test different campaigns,” stated Jamie Suid, Marketing Director of Florida Fine Cars.

    “This capability offers dealerships a practical advertising strategy the same way retail stores utilize inventory data to dynamically manage millions of ads,” said Atul Patel, who leads product development at Orbee Auto. “We have seen real tangible results from the use of this new capability, and we are excited to make this available to the rest of our customers in an effort to drive more innovation in automotive advertising.” Based on data from a dealership utilizing the solution now, shoppers who were shown advertising of similar vehicles to those they viewed had a CPL of $2.76, a 65% reduction compared to shoppers shown only the cars they viewed which had a CPL of $7.84.

    Combined with Orbee’s proprietary analytics and marketing automation, Orbee transforms what is simple inventory management into a powerful marketing tool for dealers. “With my experience as a Marketing Manager before entering the automotive space, it was clear that this industry is very behind in terms of sophisticated marketing involving AI and automation,” stated Gina-Maria Garcia, Marketing Manager of Mercedes-Benz of Laguna Niguel. “Orbee Auto’s Inventory Management platform is the automation tool that every dealership is missing to successfully execute complex and highly-targeted campaigns. With just one month of their platform, leads increased 30% MoM, making this a much needed tool that proves ROI.”

    Unlike generic ad campaigns for a dealership brand and models, vehicle sets enable more intelligent and personalized targeting. Campaigns are automatically created and launched or are deactivated based on inventory changes in real-time, and the platform’s inventory crawler automatically augments inventory feeds with relevant media and metadata to generate automated ad copy and creative assets.

    To take full advantage of these powerful capabilities, dealerships can also tap into Orbee Auto’s managed services and customer success team to learn and apply best practices. “The team assists me in uncovering new marketing opportunities inside my dealership’s inventory data and how they apply this to search and social marketing has made a big impact on shopper behavior,” stated Scott Robert, Ecommerce Marketing Manager of Lithia Hyundai of Reno.

    Starting today, Inventory Management in the Orbee Auto Platform is available to all Orbee Auto customers. To learn more, email sales@orbeeauto.com or visit www.orbeeauto.com/get-started to schedule a demo.

  • TYSONS, Va. (Feb. 3, 2020)—Today, the National Automobile Dealers Association (NADA) announced its new NADA Analytics platform that will become a central data reporting hub exclusively for dealers in NADA 20 Groups.

    The new platform gives subscribing 20 Group members the ability to navigate, view and compare different reports that compile data from a variety of sources. These sources include Google Analytics and Facebook, and industry-specific third-parties such as Cox Automotive (Autotrader and vAuto).

    To launch this new platform, NADA has teamed up with Orbee Auto, a leader in automotive dealership analytics, to develop standards and systems for the next generation. Together with Orbee Auto, NADA will be showcasing the new NADA Analytics platform at the 2020 NADA Show.

    “This platform is going to vastly improve the way dealers analyze their business and make decisions,” said Steve Park, NADA Vice President of Dealership Operations. “Dealers have a gold mine of data within their stores, and through the NADA Analytics platform, participating dealers will be able to make better and smarter decisions in their business development center, internet sales, and digital marketing operations.”

    NADA and Orbee Auto have worked together to build a foundation that supports the entire ecosystem enabling seamless integration of additional sources that will provide insight into the various departments within dealers’ retail automotive operations. The 20 Group moderators will work closely with dealers in their groups to facilitate the sharing of learnings and best practices with one another.

    “Bringing Orbee’s vast digital marketing knowledge to the NADA Analytics platform enables us to assist dealerships in leveraging data to gain a competitive advantage,” said Daniel Kim, Chief Executive Officer and Co-Founder of Orbee Auto, who is also a frequent guest speaker at NADA 20 Groups and Academy.

    “We are excited to showcase this new product offering and reinforce NADA’s position as the go-to resource for franchised new-car and -truck dealers looking to improve operations and profitability through education, consulting and training,” said John Beckman, Senior Vice President of Dealership Operations.

    NADA Analytics offers multiple resources to help dealers learn how analytics applies to their digital marketing, as well as an editorial section that allows dealers to stay up to date on the latest automotive industry news published by NADA and other participating third parties.

    “As the platforms to reach and engage consumers evolve, it is important to have accessible data that is actionable for dealers in driving business decisions,” said Atul Patel, Chief Operating Officer and Co-Founder of Orbee Auto.

    NADA invites dealers to experience a live demo of this exclusive new platform at the upcoming 2020 NADA Show in Las Vegas at the NADA booth (#3236C) or Orbee Auto booth (#3644C). 

 Additional Info

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